Responsible for online marketing activities including global websites, social media marketing and digital transformation initiatives.

My role within Rado Switzerland is to support the PR and communication functions of the brand globally and well as creating all written content for the Rado brand, across both online and offline platforms. This includes creating written material for social media, brand campaigns, press releases, as well as the development of brand communications around new product launches and events, in partnership with internal departments and external PR partners (Agencies, Press, Media, Events). This role requires collaboration across the entire sales and marketing function of the brand; from creating and translating written copy for Rado.com, to analysing data and reporting on brand performance in Rado's more than 100 markets worldwide.

Likha Media was set-up as a communication agency offering services in SEO/SEM, Social Media Management & Web Development.Having gained experience in digital marketing and project management in both agency and corporate settings, I decided to take the leap and set-up an agency with a friend, to provide the aforementioned services to companies in the Romandie region. Besides running the day-to-day operations of Likha Media, my role included the creation of written content, optimising the SEO of clients websites, as well as management of several social media platforms.

My role involved supporting digital/social media brand strategy, blogger engagement, brand management and content creation for Weber Shandwick clients.Highlights of this role include multiple secondments to Novartis Pharma to work with their digital team. Here I provided support across several Novartis franchises (Heart Failure, MS, Psoriasis) in platform management and developing content designed to drive engagement with target users.The key competencies required in this role include:Brand Digital Strategy: Developing strategic digital plans for brands.SEO/SEM:Understanding the mechanics of SEO/SEM. Moreover incorporating both Organic and Paid SEO into digital strategy.Analytics:Good knowledge of data analytics, developing monthly reporting social media platforms; also developing KPI’s based on data analysis. Digital platforms:Experience in the administration and functionality of Facebook, Twitter, Tweetdeck, Instagram, Youtube, Drupal, Hootsuite, Pinterest, Website, Wordpress, Pinterest, Streamline, Sharepoint, Google+ & LinkedIn platforms.Digital Apps:Knowledge and expertise in the project management of Digital App development. Experience acting as the go-between Marketing and I.T. and Beta UX & crash testing.Creative Digital Content:Have previous experience developing competitions, viral videos, banner ads, infographics and other creative campaigns on digital media.Community Management:Responsible for brand advocacy within social networks. Creating content and actively interacting within online communities to build brand preference.Social Media Strategy:Have good knowledge in developing strategy on social media, and particularly creating awareness of events, launches using Facebook. Knowledgable in working on social media strategy and incorporating social media into more traditional promotional campaigns. Blogger Engagement: I have previous experience recruiting and co-creating content with a social media influencers.

I joined Ferring Pharmacueticals to support the development and delivery of marketing strategies and tactics, including digital channel & new media activities for certain key brands in the portfolio.My greatest achievement at Ferring was the MyFeel+ platform (feelplus.com) that aims to aid those undergoing treatment for prostate cancer in finding helpful information in coping with their condition. I helped to project manage the development of this platform from ideation to completion. This involved liaising with both a digital agency and internal teams, as well as managing budgets, timelines and expectations.

Worked as a summer intern at Talent Strata, a start-up based within the University College Cork "Ignite" start-up incubator. Here I developed Digital Marketing, SEO, Social Media management, Community Management, Content Creation.My main goal was to increase brand awareness for Talent Strata through digital marketing on social media as Facebook, Twitter & LinkedIn.

As part of my bachelor degree, I was selected by Nestle to work at the Nestle CPW Innovation Centre in Orbe, Switzerland within the NPD global team. Here I was responsible for an exciting innovation project. This was a new breakfast cereal product that was developed in conjunction with the global marketing team and innovation team. On developing the product concept, we proceeded to develop both the ingredient and production specification on the technical side and a go-to-market plan for the new product on with the marketing team. At the end of the 6 month internship, I presented the final product concept, proposed production plan and go to market strategy to the heads of the global marketing and R&D teams.