Gavin P. Smith, Mba, Mgm

Gavin P. Smith, Mba, Mgm Email and Phone Number

Founder & Executive Director @ Keta Foundation
Emerald Isle, North Carolina, United States
Gavin P. Smith, Mba, Mgm's Location
New Bern-Morehead City Area, United States, United States
Gavin P. Smith, Mba, Mgm's Contact Details

Gavin P. Smith, Mba, Mgm personal email

About Gavin P. Smith, Mba, Mgm

I’m an experienced media marketing consultant and social entrepreneur focused on building relationships. I specialize in connecting people, brands, and meaningful causes, building leadership teams and business ecosystems with a global mindset. With a diverse background in global media, digital marketing, startups, and nonprofit outreach, I create uniquely focused strategies to generate customers through integrating traditional and digital media marketing.My comprehensive consulting services use Integrated Marketing Communications Strategies to improve management processes and market reach, providing turnkey, omni-channel marketing solutions for micro businesses and nonprofits via Crystal Coast Media and fractional CMO services for small to medium sized businesses needing to solidify marketing processes and teams via SimplicityCMO. I learned the nuances of attracting audiences through my early work in radio and journalism, and I understand the challenges facing entrepreneurs first-hand. I launched several marketing and media businesses before returning to school. I earned an MBA from the College of William & Mary’s Mason School of Business and a Master of Global Management (MGM) from the Thunderbird School of Global Management, where I traveled the world studying global business practices, working with brands like Walmart-Chile, Solar Chile, COTY, CODELCO, Volkswagen, and the Argentina Stock Exchange. My marketing and media expertise includes product development, email, content, and affiliate marketing for digital marketing startups. As Director of Marketing for a trio of e-commerce platforms, I maintained a multi-million-dollar marketing budget, led rebranding projects, and managed activities driving 90% of company revenue. I’ve created e-books, online courses, teleconference coaching events, and at-home digital marketing courses, launched consulting and e-commerce businesses, built and managed hundreds of client websites, and given back by mentoring groups of aspiring web entrepreneurs. My career and consulting style center on serving other people: I invest in the success of my clients, and consistently dedicate time and energy to support causes that benefit others. After discovering my father’s death was due to military contamination, I served on a Community Panel at the CDC to help victims of exposures, then founded Civilian Exposure, a nonprofit news and outreach service for victims of toxic military contamination, where I serve as Editor-in-Chief.

Gavin P. Smith, Mba, Mgm's Current Company Details
Keta Foundation

Keta Foundation

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Founder & Executive Director
Emerald Isle, North Carolina, United States
Gavin P. Smith, Mba, Mgm Work Experience Details
  • Keta Foundation
    Founder & Executive Director
    Keta Foundation
    Emerald Isle, North Carolina, United States
  • Crystal Coast Media & Marketing
    Founder | Media And Marketing Consultant
    Crystal Coast Media & Marketing 2013 - Present
    We provide management, media, marketing, and broadcast/podcast consulting services to global businesses and nonprofits. Current projects include work for clients in the US, Canada, Europe, Africa and the Caribbean region.Services:• Strategic consulting, including business plan & sales strategy development.• Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.• Creating white papers, messaging, voice overs, web/social content design and distribution, writing, integrated marketing plans, artist representation, and other tactical marketing materials.• Drafting/reviewing business plans, proposals, pitches, financial strategies, operational analysis, business development, partnerships and negotiations• Develop omni-channel marketing plans, content management and custom marketing products Sample Client Projects/Results: Keta Foundation – Non-Profit – https://www.ketafoundation.org | https://www.freedomghana.org • Business Development: Relationship-building/sales to all US and Caribbean universities. • Management: Created management processes, marketing & strategic partnerships• Project/Grant Coordinator: Developed multiple project proposals totaling $100million+ Cayman Islands National Credit Bureau – Finance – https//www.cincb.ky • Developed marketing plan, strategy and tactics (web, social, email, content, search marketing and graphic design). Also developed original website/marketing in 2008. Cayman Healthcare Consulting – Healthcare/Regulatory – https://www.chcc.ky • Developed complete launch of brand and ongoing marketing strategy. Manage all messaging, website, social, email, content and search marketing.Sozo Apparel – E-Commerce/Retail – https://www.sozoapparel.com• Developed complete refresh and re-launch of digital brand.
  • Civilian Exposure
    Founder | Executive Director | Editor-In-Chief
    Civilian Exposure 2013 - Present
    ., North Carolina, Us
    Civilian Exposure is a non-profit news and outreach organization dedicated to investigative reporting on the extent of US military contamination at hundreds of EPA Superfund sites around the country, as well as the generational health impacts to all people exposed. Our work honors and serves our nation's military veterans and civilian DOD personnel working aboard US military installations, along with their families and children - all in need of critical information about their potential exposures. Our mission is to expose abuses of power, betrayals of the public trust, and overall negligence by government agencies and the military, using the moral force of investigative journalism to spur reform through the sustained spotlighting of wrongdoing and harm due to toxic military contamination.From 2014-2015, I also served as a board member on the Camp Lejeune Community Assistance Panel (CAP) for the Agency for Toxic Substances and Disease Registry (ATSDR), based at the CDC in Atlanta.Website: https://www.CivilianExposure.orgPodcast: https://www.anchor.fm/civilian-exposureFacebook: https://www.facebook.com/CivilianExposureOrgTwitter: @CivilianExposed | #CivilianExposure
  • Keta Foundation
    Founder & Executive Director
    Keta Foundation Feb 2015 - Present
    Nc, Us
    The Keta Foundation, a U.S. non-profit, sources funding for the benefit of a number of philanthropic and other institutions in Ghana, Africa. Projects of note include the new Freedom University in Keta, Ghana (a slave studies institute), the Freedom Corps Ghana Pioneer Program (immersive slave studies tours), and the Keta Global Slavery Summit (a confab to generate viable solutions to eradicate the socio-economic enablers of modern slavery).Keta Foundation seeks to assist victims - particularly children - at a number of benevolent institutions in Ghana. In addition, we support projects to benefit the impoverished, semi-isolated and nearly forgotten men, women and children of Bomigo Island - a proud, highly artistic, hospitable people, with no local employment, their daily lives plagued by treatable illness, marked malnutrition, and clouds of mosquitos.
  • Inteladerm
    Director Of Marketing
    Inteladerm 2013 - 2014
    Scottsdale, Az, Us
    Reporting directly to the President, I led a rapidly growing marketing team to develop and optimize multiple traditional and digital marketing channels, oversee marketing strategies for 2014 expansion, guide margin and pricing decisions while maintaining a multi-million dollar budget. I was also responsible for implementing cross-functional processes for sales, marketing and operations, leading project management needs for new website launches, developing marketing strategies for new business models that diversified the company, and drove 90% of the revenue of our company with annual growth targets of up to 40% for three e-commerce skin care websites/brands.
  • Washington Area Alumni Business Alliance
    Web & Social Media Strategist
    Washington Area Alumni Business Alliance 2012 - 2013
    Williamsburg, Va, Us
    Driving their social media and marketing strategy forward, I developed a new integrated marketing/communications plan that included development of an entire new web presence (website, blog, social media, newsletters, traditional advertising, lead capture). I also managed an intern team & grew brand awareness (list building) 400% in 6 months.
  • The Motley Fool
    Business Journalist
    The Motley Fool 2012 - 2013
    Alexandria, Virginia, Us
    Writer of feature articles covering business news, markets, and individual stock analysis.
  • D2Media Partners
    Co-Founder | Vp Of Technology & New Media
    D2Media Partners 2010 - 2012
    Created internet radio station websites, social media strategy, revenue streams, sales strategies, programming/operations procedures and workflow processes for four (4) market channels.
  • Drg Media
    Independent Marketing Consultant
    Drg Media 2006 - 2011
    DRG was my first solo entrepreneurial effort. With a knack for media and promotions already, I saw the growing market of web design and the needs of businesses to get online. I taught myself to design websites using various types of CMS and coding. As a result, I built over 100+ web and e-commerce sites for satisfied clients, as well as managed PPC, CPC, product and viral marketing.In addition, I utilized my writing skills to provide strategic content marketing, creating custom client blogs, integrated marketing plans, PR, paid and earned media to enhance brand awareness and brand purchase intention. My work includes retail/e-commerce copy for Trip Lodging Services of Florida, CondoCompany.com, SierraTradingPost.com, Publishers Clearing House, and more.Sample Client Projects/Results: Keller Williams Lake Mary – Florida – Real Estate • Digital Project Management: Managed design, copy, email marketing, press releases, content for 70+ sites to drive brand awareness• Search Marketing: Improved Google Page Rank from page 20/30 to top 3 pages with newsletters, market updates, blogs & brochuresTriad Media & Marketing – Florida – Coaching/E-Learning • E-Commerce: Coached 20+ new web entrepreneurs weekly – strategic web/social/email marketing plans, design & analysis Williamsburg Faith in Action (WFIA) – Virginia – Non-Profit • Digital Marketing/Design: Created website and increased outreach / giving by 25%
  • Journalist
    The Griffin Report
    Journalist 2008 - 2010
    Writer of feature stories covering national brand and marketing news in the Food and Petroleum industries.
  • Journalist
    Orlando Tribune
    Journalist 2007 - 2008
    Investigative journalist covering key government, political and city stories for the Orlando metro and Orange County. Earned multiple cover stories and networked with key policymakers, including county commissioners, city council, and Governor Charlie Crist.
  • Offerlab
    Digital Creative Director
    Offerlab 2006 - 2007
    Us
    Responsible for product development, email marketing, content marketing, and affiliate marketing. I created eBooks, CD and online courses, videos, teleconferences and packages, email marketing campaigns, newsletters, digital content, phone sales scripts, and ad copy. I also grew daily development and partnerships to promote various products, conferences and more.
  • Radio Broadcasting
    Style 96.5 & Spectrum Promotions - General Manager
    Radio Broadcasting 2005 - 2006
    Tasked to lead change and stabilize financials, I streamlined staff, salary structures, music, branding, operations, budgeting, promotions, sales, & commercial lease / telecom license negotiations. Reduced budget 25-35%, grew revenues 300% monthly to positive gains within 6 months. Primed station for planned sale in 2006.
  • Radio Broadcasting
    106.5 Wsfl - Assistant Program Director
    Radio Broadcasting 2004 - 2005
    Responsible for music scheduling, staff scheduling, commercial production, live appearances. Also hosted successful afternoon drive show weekdays.
  • Radio Broadcasting
    Z99 & Rooster 101 - Program And Operations Director
    Radio Broadcasting 2000 - 2004
    Enhanced programming, operations, music, branding, & sales/promotional content responsible for annual revenues in excess of $3 million. Led transition from CD-based system to hard drive automation, implemented new content/music rotation structures & increased available ad inventory. To drive growth, I researched and created a brand new radio station/format over a 6-month period in 2002 (Rooster 101, the first Grand Cayman country station, still successful today). Managed both stations simultaneously.
  • Radio Broadcasting
    Jammin 99.9 - Program Director
    Radio Broadcasting 1999 - 2000
    Aggressively grew new station in market to achieve #1 overall ratings (remained ranked in the top 3 for my entire two year tenure) in first ever management role. Created and managed programming, operations, music, staffing, promotions, branding. In addition, I excelled as on-air midday talent with #1 rating (25-54 primary demographic) and #2 (18-34 secondary demographic) with a combined #1 overall ranking for a full year (four consecutive quarters).
  • Radio Broadcasting
    102.7 Wgni
    Radio Broadcasting 1997 - 1999
    On-air talent, news reporter, and developer of station's first ever website.
  • Radio Broadcasting
    G-105 Wdcg & Sunny 93.9
    Radio Broadcasting 1996 - 1997
    Weeknight overnight on-air talent for G-105 and weekend host of the Delilah show on Sunny 93.9.
  • Radio Broadcasting
    Wunc Public Radio
    Radio Broadcasting 1995 - 1997
    Producer for The Linda Belans Show, a weekly public and cultural affairs program featuring issues, ideas and people who affect North Carolina.
  • Radio Broadcasting
    94.5 Wxra
    Radio Broadcasting 1994 - 1995
    On-air talent for Triad's first alt rock station, including live appearances and events.
  • Radio Broadcasting
    88.5Fm Wfdd Public Radio
    Radio Broadcasting 1994 - 1995
    Weeknight host of 88.5 FM Jazz Place (self programmed playlists) and also served as a news reporter.

Gavin P. Smith, Mba, Mgm Skills

Leadership E Commerce International Business Social Media Public Speaking Business Writing Microsoft Powerpoint Start Ups Blogging Internet Entrepreneur Strategic Planning Global Marketing Creative Writing New Media Talent Management Online Publishing Entrepreneurship Business Valuation P&l Management Marketing Nonprofits Proposal Writing Cross Functional Team Leadership Microsoft Excel Change Management Editing Entertainment Training International Strategy Economic Policy Radio Programming Google Analytics Journalism Contract Negotiation Social Media Marketing Global Business Management Latin American Markets Email Marketing Radio Newsletters Management Business Coaching Global Economics Problem Solving Marketing Strategy Copywriting Radio Broadcasting Radio Host Websites

Gavin P. Smith, Mba, Mgm Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    International Business And Marketing
  • William & Mary – Raymond A. Mason School Of Business
    William & Mary – Raymond A. Mason School Of Business
    Entrepreneurship/Management/Strategy
  • Wake Forest University
    Wake Forest University
    Minor In Entrepreneurship & Social Enterprise

Frequently Asked Questions about Gavin P. Smith, Mba, Mgm

What company does Gavin P. Smith, Mba, Mgm work for?

Gavin P. Smith, Mba, Mgm works for Keta Foundation

What is Gavin P. Smith, Mba, Mgm's role at the current company?

Gavin P. Smith, Mba, Mgm's current role is Founder & Executive Director.

What is Gavin P. Smith, Mba, Mgm's email address?

Gavin P. Smith, Mba, Mgm's email address is ga****@****ail.com

What schools did Gavin P. Smith, Mba, Mgm attend?

Gavin P. Smith, Mba, Mgm attended Thunderbird School Of Global Management, William & Mary – Raymond A. Mason School Of Business, Wake Forest University.

What skills is Gavin P. Smith, Mba, Mgm known for?

Gavin P. Smith, Mba, Mgm has skills like Leadership, E Commerce, International Business, Social Media, Public Speaking, Business Writing, Microsoft Powerpoint, Start Ups, Blogging, Internet Entrepreneur, Strategic Planning, Global Marketing.

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