Gavin Carpenter Email & Phone Number

London

London Area, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

- Working on improving and automating the campaign management and setup process end to end.- Managing a growing team of technical experts responsible for the design, implementation and maintenance of digital campaigns for over 70 clients.- Consulting on the transition of Sky's large and complex campaign and dynamic creative structure to a new platform with Adobe Audience Manager powered segments at its centre.- Rolling out dynamic creative decision trees for more top tier clients including VW Group and NowTV.

London, United Kingdom

- Managed and trained a medium sized team of online campaign traffickers and general ad-ops staff.- Independently devised a way to extract and process existing data to make it useful for a ground breaking offline to online attribution system for TV and Radio spots. The concept is now used in a full fledged solution used by multiple clients under the names SpotLift and AdLift.- Gathered requirements for, designed and built out Sky's always on direct response campaign/re-traffic, codenamed Project Stratosphere (Strato). Strato utilises the most advanced features of both DoubleClick for Advertisers (DFA) and DoubleClick Studio alongside the latest best practice and strategy in terms of media targeting to create one of the world's largest and most complex online advertising campaigns.- Designed and programmed several internal tools and systems to drastically reduce the time and resource required to create and maintain large online campaigns (such as Sky's Project Strato).- Consulted and implemented tag management solutions for several clients reducing the time required to set live campaigns as well as creating incremental revenue sources for the agency.

London, United Kingdom

- Chiefly responsible for technical training both within his own team and throughout the department.- Heavily involved in the technical setup and specification of some of the company's biggest and most important clients.- Designed and implemented multiple improvements to existing complex technical business procedures, increasing overall efficiency for clients and agency alike.- Independently learnt how to connect and utilise DFA's various APIs to reduce several resource and time intensive tasks down to simple standalone executable scripts. Some of which have allowed integration between systems that wouldn't have otherwise been considered possible. These projects reduced days of manual error prone work to mere minutes.- Produced extensive documentation on setup and procedures for both internal and client use.

London, United Kingdom

- Handled the online ad trafficking, publisher support and technical setup for some of the agency's most important clients.- Heavily involved in the design and setup of behavioural retargeting programs. Such programs generated a six fold increase in conversion rate for Dell.- Standardised the naming convention and placement setup for Dell across EMEA and streamlined the trafficking process, both initiatives saving countless work hours.