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A multi award winning, highly motivated and enthusiastic online advertising practitioner and technologist with a background in advanced Computer Science, Embedded Systems and Robotics.Currently working at the UK's largest media planning and buying agency managing an elite ad-ops team handling the day to day setup, implementation and specification of adservers, site analytics and other advertising technology for many of the world's biggest brands.Also responsible for the design and implementation of some of the world's most complex and powerful campaign setups as well as bleeding edge attribution and reporting systems.
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Partner - AutomationChoreographLondon
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Partner – Technology Solutions & DevelopmentEssencemediacom Uk Jun 2024 - PresentLondon Area, United Kingdom -
Director Of Technology, Discovery & DevelopmentEssencemediacom Uk Jan 2023 - Jun 2024London, England, United Kingdom
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Director Of Technology, Discovery & DevelopmentMediacom Apr 2021 - Jan 2023London, England, United Kingdom -
Associate Director Of TechnologyMediacom Jul 2016 - Apr 2021London, United Kingdom
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Technical LeadMediacom Apr 2014 - Jun 2016London, United Kingdom- Working on improving and automating the campaign management and setup process end to end.- Managing a growing team of technical experts responsible for the design, implementation and maintenance of digital campaigns for over 70 clients.- Consulting on the transition of Sky's large and complex campaign and dynamic creative structure to a new platform with Adobe Audience Manager powered segments at its centre.- Rolling out dynamic creative decision trees for more top tier clients including VW Group and NowTV.
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Technology ManagerMediacom Oct 2011 - Mar 2014London, United Kingdom- Managed and trained a medium sized team of online campaign traffickers and general ad-ops staff.- Independently devised a way to extract and process existing data to make it useful for a ground breaking offline to online attribution system for TV and Radio spots. The concept is now used in a full fledged solution used by multiple clients under the names SpotLift and AdLift.- Gathered requirements for, designed and built out Sky's always on direct response campaign/re-traffic, codenamed Project Stratosphere (Strato). Strato utilises the most advanced features of both DoubleClick for Advertisers (DFA) and DoubleClick Studio alongside the latest best practice and strategy in terms of media targeting to create one of the world's largest and most complex online advertising campaigns.- Designed and programmed several internal tools and systems to drastically reduce the time and resource required to create and maintain large online campaigns (such as Sky's Project Strato).- Consulted and implemented tag management solutions for several clients reducing the time required to set live campaigns as well as creating incremental revenue sources for the agency.
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Technical AnalystMediacom Oct 2010 - Sep 2011London, United Kingdom- Chiefly responsible for technical training both within his own team and throughout the department.- Heavily involved in the technical setup and specification of some of the company's biggest and most important clients.- Designed and implemented multiple improvements to existing complex technical business procedures, increasing overall efficiency for clients and agency alike.- Independently learnt how to connect and utilise DFA's various APIs to reduce several resource and time intensive tasks down to simple standalone executable scripts. Some of which have allowed integration between systems that wouldn't have otherwise been considered possible. These projects reduced days of manual error prone work to mere minutes.- Produced extensive documentation on setup and procedures for both internal and client use.
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Technical ExecutiveMediacom Dec 2009 - Sep 2010London, United Kingdom- Handled the online ad trafficking, publisher support and technical setup for some of the agency's most important clients.- Heavily involved in the design and setup of behavioural retargeting programs. Such programs generated a six fold increase in conversion rate for Dell.- Standardised the naming convention and placement setup for Dell across EMEA and streamlined the trafficking process, both initiatives saving countless work hours.
Gavin Carpenter Skills
Gavin Carpenter Education Details
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Frequently Asked Questions about Gavin Carpenter
What company does Gavin Carpenter work for?
Gavin Carpenter works for Choreograph
What is Gavin Carpenter's role at the current company?
Gavin Carpenter's current role is Partner - Automation.
What is Gavin Carpenter's email address?
Gavin Carpenter's email address is ga****@****bcs.org
What is Gavin Carpenter's direct phone number?
Gavin Carpenter's direct phone number is +121291*****
What schools did Gavin Carpenter attend?
Gavin Carpenter attended University Of Essex.
What are some of Gavin Carpenter's interests?
Gavin Carpenter has interest in Adserving, Robotics, Programming, Computers, Embedded Systems, Technology, Science, Analytics, Automation, Video Games.
What skills is Gavin Carpenter known for?
Gavin Carpenter has skills like Doubleclick, Online Advertising, Javascript, Analytics, Css, C#, Web Analytics, Java, Mediaplex, Omniture, Flash, C++.
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