Adimo works with brands to help them make their assets shoppable, from websites to digital ads (display, video, social and CTV). Our solution allows consumers to see real-time stock availability and pricing of a product, and either enables them to complete the purchase journey online or provide info on their nearest chosen retailer.

FIDUCIA is a UK technology company developing a Distributed Ledger Technology Platform with the purpose to deliver trust, transparency and efficiency for the digital advertising marketplace over a DLT Industry Consortium Network, governed and operated “for the industry by the industry”.I am consulting with the Fiducia team focussing on our engagement with the adtech and publisher communities in the UK.

OpenX is one of the world’s leading independent ad exchanges. I initially joined looking after the EMEA Partner Services Team where our role was to support the on-boarding and ongoing management, including up / cross selling, to our existing customer base of leading publishers across Europe. Shortly after joining, I also took on responsibility for the EMEA Buyer Development Team, where my responsibilities covered both driving new direct demand partners (DSPs), managing existing demand partners (including such companies as Google and The Trade Desk), as well as evangelising to brands and agencies as to how they should engage with supply side companies such as ourselves, and approach exercises such as transparency, brand safety and SPO (supply path optimisation). I was also heavily involved in our events presence (making keynote speeches at events such as Advertising Week Europe and dmexco) and have also engaged with multiple policy initiatives (including securing OpenX a position on the WFA’s GARM – Global Alliance for Responsible Media – initiative).

Voluum is a tracking platform and DSP owned by Codewise. Through my time there, I worked on developing the DSP product with a team of engineers at the HQ in Krakow, before establishing a commercial presence and team in London. Our primary focus was to remove the pain points experienced by buyers / traders when executing programmatic campaigns, particularly related to brand safety, transparency and fraud.

At StrikeAd I was responsible for the international commercial teams based out of London and Singapore. Working with the local sales leaders, I was responsible for developing and overseeing the execution of strategies to address both the trading desks and the media agencies.In addition I was responsible for global product which required me to work closely with each of the product owners to help them prioritise against requests coming in from the business, and ensure the solutions being built met the needs of the business.I was also responsible for global operations and client services where I worked closely with the respective leaders of those teams to ensure we had clear and efficient processes and documentation for managing campaigns.Lastly I managed the international relationships with key trade bodies and trade press titles to ensure we had a voice in strategically important areas.StrikeAd sold to Sizmek Inc. in May of 2015.

As the first non-US employee at Millennial Media, I was responsible for establishing our presence, building out the sales, operations, media, marketing, finance and HR teams, and executing against an agreed strategy with accompanying P&L goals.Within a four year period I grew the team from 1 to over 60 employees and established physical presences in London, Paris and Hamburg. Revenues grew from almost zero to a run-rate in excess of $35m per year when I left the business.I gained a huge amount of experience of rapidly growing a business whilst maintaining quality standards around the people we were recruiting, and the business we were doing. I also worked through the period where Millennial Media IPO'd on the NYSE, and gained an understanding of the changes that accompanies a company going public.Being the main spokesperson for our EMEA business, I regularly spoke at events and sat on the boards of industry bodies.

Clash was an online lead generation company with a presence in both Europe and the US. Responsible for the commercial operations of the business, I worked closely with both the country managers to determine our local strategies, and the senior management team in London on our global strategy and product development roadmap.

Greetz was an online personalised greetings card website, with its HQ in the Netherlands. Responsible for the UK sales and marketing operations, I created a business plan and budget, established a local office and recruited a UK team. I was responsible for the PR, online and offline marketing of the platform, development of key manufacturing supplier accounts, and development of content supplier relationships.

In this role, I worked with the largest advertiser, agency and publisher partners of Advertising.com to ensure they were maximising the monetisation opportunities offered by digital. Whether this was working on an advertiser retargeting strategy dependent on where a customer was in the purchase lifecycle, creating an innovative incentive structure for a trading deal, or advising a publisher on optimising the frequency segmentation of their tags to improve yield and performance.

In product mgt, I led the team that rolled out the first behavioural targeting products in the EU market (LeadBack), as well as an innovative suite of branding tools (Targeting+).

I joined the company as an operations analyst for the UK market and rose rapidly to become Operations Director for a pan-European operations team, covering analytics, traffic, creative and IT support.

In the time I spent at PwC, I gained a thorough understanding of how to run key business functions, such as payroll, accounts payable and accounts receivable, in a way that minimises risks. To this day, I continue to apply learnings developed through my tenure in these roles.I gained experience across many areas within both the audit and consultancy businesses including:Business process mappingControls designIT consultingSpreadsheet assuranceWeb metrics assurance