Gavin Freeman Email & Phone Number

New York, Ny, Us

San Francisco, Us

Drive comprehensive marketing strategies, including content creation, social media management, competitor analysis, event coordination, and partnership/sponsorship package development to enhance brand visibility, engagement, and lead gen.-Increased new leads for company and subscribers to partner’s program by developing and executing Sydecar's first 7-day promotional contest to highlight new partnership program, including creating integrated marketing campaign spanning email, social, and web. -Increased MQL to SQL conversion rates through targeted email marketing campaigns, webinars, and lead nurturing strategies, using CRM (Hubspot) to manage and optimize engagement tactics. -Created suite of sales enablement collateral to support the sales team during pitches, resulting in more cohesive and persuasive presentations.

Detroit, Michigan, Us

Develop communications & messaging strategies, go-to-market plans, value propositions, and product positioning for Rocket’s digital B2C & B2B products.-Oversaw the marketing launch of the new Home Equity Loan mortgage product, including PR, email campaigns, and internal training, leading to over $80mm in loan volume in the first month, exceeding launch goal by nearly 40%.-Established go-to-market framework for Partnerships business channel (responsible for >$30bb in annual revenue), resulting in seamless prospecting and onboarding process for new partners, including sales enablement pitch deck used by Partnerships Executive Vice President.

Detroit, Michigan, Us

Headed all brand health tracking, media effectiveness, and concept/creative testing for the Rocket Mortgage brand, a $1.5mm program. Analyzed and synthesized complex data sets to deliver actionable insights to senior Marketing leadership. -Generated insight and determined messaging strategy that were implemented in Super Bowl 2022 creative brief; the final spot won the USA Today Admeter award.-Orchestrated animatic concept testing for Super Bowl 2021 & 2022 TV spots, each time recommending the concept that was ultimately selected for production. -Strengthened awareness and affinity of the Rocket Mortgage brand via presenting media optimization recommendations which were implemented by the company. -Founded and managed first-ever company framework for evaluating Rocket Mortgage strategic partnerships, contributing to partnerships with Charles Schwab, Goldman Sachs, Mint, Credit Karma, and American Express.

Detroit, Michigan, Us

Uncovered insights about finance consumers via various qualitative and quantitative research methodologies and deliver strategic recommendations through compelling storytelling.-Redefined target audience for Wallet Joy (personal finance education platform) via online surveys and in-person focus groups.-Developed extensive competitive analysis for Rocket HQ (credit monitoring platform) that helped to position the product in its early stages of development.

Detroit, Michigan, Us

Contributed to strategic development of campaigns, as well as project management, through collaboration with strategy and sponsorship teams. -Originated unique 'visual brief' which improved ideation process for creative team -Wrote brief for NCAA Football campaign and led briefing session with team of 15+ creatives, PR, and media team members -Generated insights via qualitative research that helped shape the brief for Rickie Fowler campaign -Wrote brief for summer-long intern project that was implemented by marketing leadership -Developed sponsorship analysis report using quantitative data from brand health surveys -Won video editing contest: final cut was used in CMO's presentation to executive committee -Team leader on intern research project, resulting in successful pitch to marketing leadership

Miami, Fl, Us

Immersive 3 month bootcamp to learn more about how to connect consumers with the brands they love. I was awarded Top Dog for team collaboration, strategic development, and creative thinking.Each week, I researched all aspects of a different brand or product to uncover compelling, unique consumer insights that lead to a comprehensive and concise strategy, which was delivered to a team of creatives by way of a creative brief/briefing. I then worked closely with that team to create and deliver a pitch for a new brand or product, focusing not only on an effective strategy/execution, but also on developing a tight narrative surrounding our idea and weaving it into the pitch.

Royal Oak, Michigan, Us

Proactively managed three non-profit accounts (B2C) and one IT services client (B2B) simultaneously. -Initiated the redesign of an email marketing campaign which nearly doubled the open rate, taking it from roughly 12% initially, to an average of 22% after updating (slightly above the industry benchmark of 20.95%). -Directed the total rebrand of two clients, including a website rebuild for one, which ranked #1 in SEO among its competitors. -Created comprehensive, annual marketing plan for one client, including a revised brand positioning statement. -Led public relations measures for one client. -Expanded personal skillset to excel in fast-paced environment with quick turnaround requirements: assisted with copywriting, graphic design, and strategic planning. -Oversaw the brand standard implementation in all collateral for all four clients (approximately 2,500 pieces).

Blenheim, On, Ca

Wrote catalogue entries for vehicles being sold at car auctions.-Researched classic and exotic automobiles through print and online sources, as well as through phone conversations with consigners. -Described vehicles creatively and succinctly to assist in sale.

Detroit, Michigan, Us

Presented, evaluated, and sold Quicken’s extensive suite of valuable financial solutions to consumers across the country. -Amplified call center volume, averaging 650 outbound calls per day.-Boosted mortgage origination volume by $25mm, outpacing quota each month. -Top referral producer for three consecutive months and coached other sales reps in this area.

Shot and edited videos for local community television station.-Filmed different types of events, from Town Hall meetings to basketball games. -Using a Panasonic AG-HPX300P heavy production camera, became familiarized with how to position a frame, use the action shot, focus the lens, and zoom in/out effectively. -Learned ins-and-outs of FinalCutPro. Know how to: set in and out points, make cuts in footage, snap, and add transitions and graphics, among other proficiencies. -After a just few sessions, was trusted to film and edit at own discretion.

New York, Ny, Us

Account management intern assigned to Reebok account, the company's largest at the time.-Developed summer-long competitive market analysis for Reebok shoe products and presented it to senior management (was retained by agency for use in future client meetings).-Conducted street intercepts that helped inform analysis.

Olean, Ny, Us

Promoted high-end knives to customers in their homes.Customers varied in socioeconomic statuses.Presented successful strategies to other sales representatives. Top representative, sold $5,800—leader in sales in Lapeer office.Obtained new clients on a referral-basis.

Account Planning Bootcamp

Bachelor Of Arts (B.A.), Major In Sociology, Minor In Writing

Graduate Certificate, Relationship Building/Public Speaking

Bachelor Of Arts (B.A.), Sociology