Gavin Freeman Email and Phone Number
New York, NY, US
Gavin Freeman's Location
New York, New York, United States, United States
Gavin Freeman's Contact Details
Gavin Freeman work email
- Valid
- Valid
Gavin Freeman personal email
n/a
About Gavin Freeman
“Nothing is as powerful in selling a product as an insight into human nature." -- Bill BernbachI’m fascinated with the way people think and their motivations for doing what they do. After an Account Planning bootcamp, over seven years spent in advertising/marketing, and a BA in Sociology, I have hands-on experience to accompany this fascination. I also have a folder full of funny memes because they're great inspiration for insight generation.I’m a people person and enjoy building relationships with others. My goal with strategic/account planning is to take these people skills and apply them to consumers and their favorite brands by facilitating lasting relationships between the two.
Gavin Freeman's Current Company Details
Rocket Mortgage
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Digital Product Marketing Manager
New York, NY, US
- Website:
- rocketmortgage.com
- Employees:
- 7413
Gavin Freeman Work Experience Details
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Digital Product Marketing ManagerRocket MortgageNew York, Ny, Us
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Marketing ManagerSydecar Nov 2023 - PresentSan Francisco, UsDrive comprehensive marketing strategies, including content creation, social media management, competitor analysis, event coordination, and partnership/sponsorship package development to enhance brand visibility, engagement, and lead gen.-Increased new leads for company and subscribers to partner’s program by developing and executing Sydecar's first 7-day promotional contest to highlight new partnership program, including creating integrated marketing campaign spanning email, social, and web. -Increased MQL to SQL conversion rates through targeted email marketing campaigns, webinars, and lead nurturing strategies, using CRM (Hubspot) to manage and optimize engagement tactics. -Created suite of sales enablement collateral to support the sales team during pitches, resulting in more cohesive and persuasive presentations. -
Digital Product Marketing ManagerRocket Mortgage Aug 2021 - Aug 2023Detroit, Michigan, UsDevelop communications & messaging strategies, go-to-market plans, value propositions, and product positioning for Rocket’s digital B2C & B2B products.-Oversaw the marketing launch of the new Home Equity Loan mortgage product, including PR, email campaigns, and internal training, leading to over $80mm in loan volume in the first month, exceeding launch goal by nearly 40%.-Established go-to-market framework for Partnerships business channel (responsible for >$30bb in annual revenue), resulting in seamless prospecting and onboarding process for new partners, including sales enablement pitch deck used by Partnerships Executive Vice President.
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Research Analyst | Consumer InsightsRocket Mortgage Aug 2020 - Aug 2021Detroit, Michigan, UsHeaded all brand health tracking, media effectiveness, and concept/creative testing for the Rocket Mortgage brand, a $1.5mm program. Analyzed and synthesized complex data sets to deliver actionable insights to senior Marketing leadership. -Generated insight and determined messaging strategy that were implemented in Super Bowl 2022 creative brief; the final spot won the USA Today Admeter award.-Orchestrated animatic concept testing for Super Bowl 2021 & 2022 TV spots, each time recommending the concept that was ultimately selected for production. -Strengthened awareness and affinity of the Rocket Mortgage brand via presenting media optimization recommendations which were implemented by the company. -Founded and managed first-ever company framework for evaluating Rocket Mortgage strategic partnerships, contributing to partnerships with Charles Schwab, Goldman Sachs, Mint, Credit Karma, and American Express.
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Associate Research Analyst | Consumer InsightsRocket Mortgage Sep 2018 - Aug 2020Detroit, Michigan, UsUncovered insights about finance consumers via various qualitative and quantitative research methodologies and deliver strategic recommendations through compelling storytelling.-Redefined target audience for Wallet Joy (personal finance education platform) via online surveys and in-person focus groups.-Developed extensive competitive analysis for Rocket HQ (credit monitoring platform) that helped to position the product in its early stages of development.
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Marketing Strategy InternRocket Mortgage Oct 2017 - Aug 2018Detroit, Michigan, UsContributed to strategic development of campaigns, as well as project management, through collaboration with strategy and sponsorship teams. -Originated unique 'visual brief' which improved ideation process for creative team -Wrote brief for NCAA Football campaign and led briefing session with team of 15+ creatives, PR, and media team members -Generated insights via qualitative research that helped shape the brief for Rickie Fowler campaign -Wrote brief for summer-long intern project that was implemented by marketing leadership -Developed sponsorship analysis report using quantitative data from brand health surveys -Won video editing contest: final cut was used in CMO's presentation to executive committee -Team leader on intern research project, resulting in successful pitch to marketing leadership
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Account Planning BootcampMiami Ad School Jul 2017 - Sep 2017Miami, Fl, UsImmersive 3 month bootcamp to learn more about how to connect consumers with the brands they love. I was awarded Top Dog for team collaboration, strategic development, and creative thinking.Each week, I researched all aspects of a different brand or product to uncover compelling, unique consumer insights that lead to a comprehensive and concise strategy, which was delivered to a team of creatives by way of a creative brief/briefing. I then worked closely with that team to create and deliver a pitch for a new brand or product, focusing not only on an effective strategy/execution, but also on developing a tight narrative surrounding our idea and weaving it into the pitch. -
Account ManagerBerline Apr 2016 - Jun 2017Royal Oak, Michigan, UsProactively managed three non-profit accounts (B2C) and one IT services client (B2B) simultaneously. -Initiated the redesign of an email marketing campaign which nearly doubled the open rate, taking it from roughly 12% initially, to an average of 22% after updating (slightly above the industry benchmark of 20.95%). -Directed the total rebrand of two clients, including a website rebuild for one, which ranked #1 in SEO among its competitors. -Created comprehensive, annual marketing plan for one client, including a revised brand positioning statement. -Led public relations measures for one client. -Expanded personal skillset to excel in fast-paced environment with quick turnaround requirements: assisted with copywriting, graphic design, and strategic planning. -Oversaw the brand standard implementation in all collateral for all four clients (approximately 2,500 pieces). -
Automotive Catalogue WriterRm Sotheby'S Jan 2016 - Apr 2016Blenheim, On, CaWrote catalogue entries for vehicles being sold at car auctions.-Researched classic and exotic automobiles through print and online sources, as well as through phone conversations with consigners. -Described vehicles creatively and succinctly to assist in sale. -
Mortgage Sales RepresentativeRocket Mortgage Jun 2014 - Jun 2015Detroit, Michigan, UsPresented, evaluated, and sold Quicken’s extensive suite of valuable financial solutions to consumers across the country. -Amplified call center volume, averaging 650 outbound calls per day.-Boosted mortgage origination volume by $25mm, outpacing quota each month. -Top referral producer for three consecutive months and coached other sales reps in this area.
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Studio InternWest Hartford Community Television Jan 2014 - May 2014Shot and edited videos for local community television station.-Filmed different types of events, from Town Hall meetings to basketball games. -Using a Panasonic AG-HPX300P heavy production camera, became familiarized with how to position a frame, use the action shot, focus the lens, and zoom in/out effectively. -Learned ins-and-outs of FinalCutPro. Know how to: set in and out points, make cuts in footage, snap, and add transitions and graphics, among other proficiencies. -After a just few sessions, was trusted to film and edit at own discretion.
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Account Management InternDdb Jun 2013 - Aug 2013New York, Ny, UsAccount management intern assigned to Reebok account, the company's largest at the time.-Developed summer-long competitive market analysis for Reebok shoe products and presented it to senior management (was retained by agency for use in future client meetings).-Conducted street intercepts that helped inform analysis. -
Sales RepresentativeVector Marketing May 2011 - Aug 2011Olean, Ny, UsPromoted high-end knives to customers in their homes.Customers varied in socioeconomic statuses.Presented successful strategies to other sales representatives. Top representative, sold $5,800—leader in sales in Lapeer office.Obtained new clients on a referral-basis.
Gavin Freeman Skills
Public Speaking
Social Networking
Event Planning
Nonprofits
Blogging
Economics
Research
Social Media
Facebook
Microsoft Office
Powerpoint
Customer Service
Leadership
Microsoft Excel
Microsoft Word
Gavin Freeman Education Details
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Miami Ad School-San FranciscoAccount Planning Bootcamp -
Trinity College-HartfordMinor In Writing
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Dale Carnegie Leadership TrainingRelationship Building/Public Speaking
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University Of Cape TownSociology
Frequently Asked Questions about Gavin Freeman
What company does Gavin Freeman work for?
Gavin Freeman works for Rocket Mortgage
What is Gavin Freeman's role at the current company?
Gavin Freeman's current role is Digital Product Marketing Manager.
What is Gavin Freeman's email address?
Gavin Freeman's email address is ga****@****ans.com
What schools did Gavin Freeman attend?
Gavin Freeman attended Miami Ad School-San Francisco, Trinity College-Hartford, Dale Carnegie Leadership Training, University Of Cape Town.
What are some of Gavin Freeman's interests?
Gavin Freeman has interest in Children, Health.
What skills is Gavin Freeman known for?
Gavin Freeman has skills like Public Speaking, Social Networking, Event Planning, Nonprofits, Blogging, Economics, Research, Social Media, Facebook, Microsoft Office, Powerpoint, Customer Service.
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