- 15x ARR Growth in 4 years- Lead the 60+ person Go-to-Market team (Marketing>SDR>Sales + Partnerships)- Full funnel oversight and accountability to drive Revenue- Driving Eftsure into 41st place on the AFR’s Fast 100 Tech List in 2023- Launched Eftsure into US Market in 2024

- Initiated and grew the marketing function and team at eftsure : then a SaaS fraud tech start-up.- Constructed a channel strategy- Developed an ecosystem of expert partners- Built in-house marketing capability- Contributed towards 2x ARR growth in 1 year

> Lead a commercial and creative turnaround of Publicis Sydney.> Integrated acquired digital agency, ‘Pusher’, improving digital design and UX capability of agency.> 2x Revenue from from 2015 to 2017.> 130% improvement in EBIT from 2015 to 2017.> Reversed negative Operating Margin .> Headcount increased from 27 to 47 from 2015 to 2017.> AdNews ‘Emerging Agency of the Year’ finalist 2016.> Agency secured the Tiger Beer Account as global lead agency, producing creative work for 11 markets including North America, UK, Europe, Viet-Nam, Singapore, and Australia. > Agency won a Cannes’ Advertising Award 'Bronze Lion' 2016> Agency won Cannes Advertising Awards 'Gold Lion' , Silver and two Bronze Lions in 2017. > Agency output contributed to an increase of Tiger Beer’s Brand value for parent, Heineken> Agency output contribute towards reversing OPSMs 5 year revenue decline in 2016,

- Added Brisbane Office to existing leadership of Publicis' Sydney Office (Marcel) responsibilities. - Brisbane Office: > 100% increase in revenue > 65% increase in operating profit > 2.5x improvement in operating margin

- Working with VC OIF Ventures (then Our Innovation Fund), was a NED for start-up: Recomazing Recomazing was a curated database of b2b recommendations aimed at specifically at the world of start-up communities, incubators and co-working spaces. - At the end of 2017 Recomazing failed to secure a second round of funding and closed.

- Founding investor and Non-Executive Director of Fives, South Africa's largest and fastest growing Five-a-Side Football business.- Advised and guided CEO as he steered the company's expansion from a single two-court venue to 12 locations across three cities.- Provided Marketing Guidance and oversaw brand development and content creation.

Part of STW Group (now WPP AUNZ), Moon was one of Australia's leading branding and design agencies. Moon developed and evolved leading brands including JetStar, Westfield, The Sydney Opera House, Sunglass Hut, Vogue Eyewear, Glasshouse Candles. In my tenure as CEO:- I expanded Moon's capability by adding other small STW owned agencies including: advertising (Shift), Internal Branding and Service Design (Human), Shopper Marketing (Tribe) and Digital (Fusion).- Designed and formed a dedicated agency for Westfield/Scentre Group called 'Sibling'.- Ultimately merged all these entities with STW owned media agency: Ikon

Recruited to lead a digital transformation of Ogilvy’s storied Cape Town office, one of South Africa’s largest Communications Agencies with over 200 staff and comprising several business units covering advertising, digital design, buildm performance media and paid social, PR, activations and events and video content and production. As Managing Director of Ogilvy Cape Town I was an EXCO Member and Board Director of the Holding Company of Ogilvy South Africa. During my tenure, we achieved the following:> 60% increase in Revenue.> 2x Operating Profit.> 5% increase in Operating Margin\.> 3.5x revenue from digital services from 4% of total revenue to 15% of revenue. > 8x revenue and from PR and Social Media revenue. > 2x operating profit contribution from PR/Social.> 41% increase in FTE headcount, 209 to 295.> New client wins: Revlon, Heinz, Audi, Abu Dhabi Tourism Authority, Cape Town Tourism, Media24, WeChat, Kraft/Mondelez.> 200+ local and international advertising awards including two Gold Cannes Lions for ‘Branded Entertainment’ and social media. > #1 ranked creative agency in South Africa for 2012 and 2013 (Financial Mail)> ‘Agency of the Year’ 2013 (Financial Mail)> #3 ranked creative agency in Ogilvy’s Worldwide network of over 350 offices (from its best >. ranking of 11th prior).> Most Admired Agency in South Africa 2014 (MarkLives.Com industry ranking)> Acquired small digital performance media agency ‘to launch Ogilvy’s first digital media practice in Africa.> Won digital media contracts from IBM and British Airways. > Co-created and launched, a pervasive digital education The Ogilvy Digital Marketing Academy. 200 staff and several clients were trained.

After 10 years at The Jupiter Drawing Room, South Africa’s largest independent agency group (later acquired by WPP), I founded my own advertising and design agency where over it's first 3 years the agency:> Won the accounts of Kia (founding client), Prudential (finance), Distell (liquor), Lindt and Pharma > > Dynamics (Pharmaceuticals).> Grew revenue (gross income) from zero to over R3m.> Delivered (net) operating profits in each of its first three years.

Led the client service/account management team which grew from 9 people at the start of my tenure to 22 people in two cities: Cape Town and Johannesburg (at Black River FC, another agency in The Jupiter Group). In this role was responsible for the improvement of operational standards in client service and the building of a defined team with it's own 'culture-within-a-culture'.

One of two strategic planners in the organisation responsible for supporting the account management and creative departments in implementing communication strategies on existing clients and developing communication strategies for new clients.

Managing a variety of projects and accounts including Times Media Limited, Galaxy Jewellers and M-Web. Actively involved in several new business pitches and web projects.

I was responsible for the positioning and marketing (both 'online' and 'off') of one of the online casinos that Forwardslash marketed: www.riverbellecasino.com - at the time one of the most popular online casinos globally. This involved engaging with a series of internal departments including: a design studio, online display media buying, analytics and a call centre.