• Provide strategic high-level consulting on communications, brand identity, and digital strategy for progressive political, advocacy, non-profit and corporate clients• Services include audience engagement and acquisition growth strategy, creating accountable and responsible budgets, program management, program audits, and RFP management• Data-driven strategy for robust email, social media, and digital advertising programs focusing on quality engagement and return on investment

• Served on senior staff for Senator Kirsten Gillibrand’s 2020 Presidential campaign• Directed the low dollar fundraising operation raising more than $3 million and acquiring hundreds of thousands of supporters and donors through online advertising, e-commerce, direct mail and telemarketing• Built and managed a six-person in-house digital team overseeing fundraising strategy, including digital advertising, email copywriting and production, graphic design and data analytics

• Senior digital strategist for the national effort to elect Democratic Governors that concluded with winning 17 Governorships and flipping seven from Republican to Democratic hands• Directed all direct response marketing strategy, including fundraising and communication via email, direct mail, telemarketing, social media, online advertising, text messaging and websites• Created and implemented strategy to acquire hundreds of thousands of low dollar donors and activists through online advertising, joint actions between like-minded organizations and organic optimization• Oversaw all aspects of digital communication products including social media, website creation, video and graphic design

• Served as the Chief Digital Strategist for the launch and first two years of the committee, led by former Attorney General Eric H. Holder• Built the strategy program from the ground up into a multi-million-dollar digital fundraising program• Directed the acquisition of hundreds of thousands of activists and donors predominately through a highly effective paid acquisition program• Oversaw the build-out of the branding and creative esthetic of the organization

• Direction of all digital fundraising communication via email, website, social media and online advertising, raising over $21 Million for troops and families.• Creation and implementation strategy for online audience growth campaigns which to date has resulted in a 27% increase in email supporters and a 300% increase in social media following.• Lead launch and back end process creation of the Direct Response Television focused on acquiring monthly sustaining donors• Oversaw the development and implementation of the inaugural Telemarketing effort for the recruitment of monthly sustaining donors• Development of strategy which more than tripled the number of monthly donors and sustainer income• Development of the strategy for online advertising that raised 20% more year over year while consistently acquiring new users on platforms such as Facebook, Google and Yahoo/Bing• Creation of multiple testing scenarios to increase conversion and response rates on donation and sign up landing pages• Member of the Senior Development Team as well as numerous cross-organizational committees representative the Online Development Division.

• Manage the online communications, fundraising, and email list growth strategy for clients including Hillary Clinton for President, the Democratic Senatorial Campaign Committee, the Democratic Governors Association, the League of Conservation Voters, Mark Warner for Senate, Kirsten Gillibrand for Senate, Paul Hodes for Senate, and Terry McAuliffe for Governor• List growth successes include growing multiple client lists by more than 15 fold• Raised more than $170 Million over the past two campaign election cycles• Direct the mailing and production calendars for clients, including the data segmentation, for email lists ranging in size from fifty-thousand to over two million active email addresses• Create organizing and online fundraising campaign messaging for outbound email, website, Facebook and other social media content and blog outreach strategy for political and non-profit clients• Run all consultant-client communications, including leading weekly online strategy conference calls, quarterly results and messaging reviews and all email correspondence• Organize detailed email, website and social media results analysis, and recommendations for growth strategies, in addition to online fundraising goals and budget projections

• Developed fundraising messaging and data strategy for the DSCC's grassroots fundraising operation, which raised over $40 million in the 2006 election cycle, $10 million online• Designed successful list growth campaigns, through petitions, email list swaps with like-minded organizations and other techniques; grew list by one million• Coordinated multiple vendors and managed day-to-day activities of successful direct mail, online fundraising, and telemarketing campaigns and projects, directed multiple interns• Responsible for internal vetting, routing, and deployment of all emails, maintenance of the DSCC's email list, data hygiene and creation of optimized online donation pages

• Lead all aspects of voter contact and turnout for successful effort in Bon Homme and Charles Mix counties, volunteer outreach and coordination, voter persuasion and get-out-the-vote activities• Hired and managed multiple paid get-out-the-vote canvassers and a base organizer responsible for Democratic turnout, handled payroll and supervising daily tasks

• Organized grassroots phone banking, canvassing, visibility, coordination and recruitment of volunteers for the New Hampshire, Missouri, and Tennessee primary campaigns• Assisted in the advance planning and day of coordination of numerous campaign events