Gavriel Shaw Email & Phone Number

United States

London, England, Gb

An evolution of the Cyclic Growth Framework now including 3 pillars of web3 organizational development — strategy, leadership and growth.

London, England, Gb

Various web3 clients since 2018 culminating in 2021 with 14 agency staff. Clients included crypto exchanges, DeFi IDO's, DeSo, and other web3.

End to End Funnel CRO — Conversion rate optimization analyst across the user journey and customer lifecycle, to influence product and business forecasting.DAO Agile Coach for Product Management & Investor Relations — Bringing Product Management and Agile Methodology to the Web3 world.

Built and led the web3 VC Incubator for Helios (part of the EOS blockchain ecosystem including EOS, Ultra, WAX, Chintai and Proton) — Evaluating hundreds of web3 projects leading to investor pitch meetings for dozens of Founders.Feedback video available mid-way down https://cyclicmedia.com/Supporting venture capital dealflow, evaluating pitches, facilitating a startup incubator program. https://www.heliosrising.com

Marble Falls, Texas, Us

Flote was a decentralized social network startup. Ambitious vision, premature for its time, inspiring a new generation of DeSo projects.

San Pedro, Ca, Us

The US division had to shut down due to regulatory controls. Non-custodial cryptocurrency OTC services for high net worth individuals and institutions.

London, Gb

Market research, customer validation, value proposition development, test marketing for app development solutions and cryptocurrency related portfolio management and trading tools.

Saint Kitts And Nevis, Kn

Building the marketing function to support rebranding towards mass market adoption of cryptocurrency.

Liverpool Street, England, Gb

Building an in-house team of 18 Marketing Jedi to help bring the power of bitcoin and related financial services to the masses. Hires include PPC, CRM, Acquisitions, Affiliate, Content, Social, Community, Design, Copywriting, Videography. Member of the Senior Management Team. Working with peers for Product, R&D, Compliance, etc. Was the 5th permanent employee, and saw the company grow to 130 during the 1 year 3 months.

Liverpool Street, England, Gb

First full-time marketing member of the 3-year profitable and funded bitcoin-related startup.

Product Launch services to validate new business ideas through data-driven conversion funnel tests, including customer profiling, experience mapping, and traffic management.Growth Advisor for KEY Difference Media — a stunning success in the outsourced content marketing provider space, now ICO Marketing. Based in India they have served hundreds of clients around the world from SME to Enterprise including CISCO. My remit is to support new business development via brand positioning, copy, website redesign, marketing automation and PPC for lead generation and nurture into sales.

OLEDA Health and Beauty Products — Project of gradually transforming the 40-year old OLEDA health & beauty brand from mostly customer maintenance through Mail Order to new customer acquisition and growth through eCommerce and Information Publishing. Turned the company around from five-digit negative cash-flow to break-even in 3 months before exit. https://oleda.com/

Consulting on eCommerce and direct response web marketing, managing brand and product launches in the health space (diet, rejuvenation, anti-aging, wellness) and writing/editing copy for video sales letters, email nurture, landing pages, ecommerce product descriptions and more. ...including in-depth primary research of target audiences through usability studies, one-to-one interviews, focus groups, online surveys, and other applications of applied psychology and user experience design.During the early days of the Internet I built sites for SMEs and helped rank them at the top of Yahoo, Alta Vista even before the days of Google.Back in those days, sites were basic html!Pay4Advertising - Working with Dan was great. I was traveling south east asia and had a few freelance clients of which Dan was my favorite. Dedicated, fun to work with, and open to the evolution of online marketing that I have become used to. We worked well together.

London, London, Gb

Introducing service design through digital marketing into multi-channel real-time customer service management.Responsibilities:* Strategy and budget management across digital channels.* Content strategy across departments, working with 7 heads of technology on market research, eBooks, video, infographics., webinars, benchmark reports, etc.* Traffic and lead generation via targeted PPC, SEO and social.* Lead nurture through email marketing with marketing automation software (selection of marketing automation eCRM with SalesForce integration). * Management of agencies for SEO, PR, design, and appointment of web agency for complete website re-development.* Training commercial teams on social media, blogging and copywriting and recruitment and management of Digital Marketing Executive and Marketing Executive.* Work with Sabio's international teams based in Germany and Singapore* Other projects including: eCommerce, mobile site, customer login.Achievements:* Promoted to combine full campaign management responsibilities, replacing the existing campaign manager role. * Nominated as judge of the 2013 European Call Centre & Customer Service Awards for ‘best social media in customer service’ category* 40% increase in monthly organic traffic; 83% increase in traffic from referral sites and social channels; increase from ~4% to 22% in email open rates; 62% increase in website engagement from organic search; 58% increase in monthly lead generation (Jan ’12 vs Jan ’13), validating the effectiveness of the content strategy, thereby driving buy-in for a digital marketing budget increase of 100% for next FY.

Marketing strategy and operations management for the email services arm of the company. * Promoted from Marketing Manager after 3 months* Management of the marketing budget and brand positioning, reporting to the company Chairman and sitting on the Senior Management Team attending all quarterly Board Meetings, reporting on marketing costs and KPIs including lead volume and costs per leads per source. * Integrated marketing campaigns including PR, email, direct marketing and collateral development with a focus on promoting quarterly email marketing seminars and executive briefings for sales development and client retention. * Management of contractors and agencies for PR, SEO, branding and website development.* Implementation of SalesForce CRM via consultancy support for sales and marketing pipeline management with full visibility on all aspects of new business development. * Involved with client campaign split test planning, RFP responses, and sales training.* Highly commended in the 2008 eConsultancy Innovation Awards for our approach to integrated digital marketing campaigns for clients.

London, London, Gb

* Launch of the company’s Marketing Department, reporting to the company co-founder.* Traffic generation: SEO, email campaigns and weekly financial newsletter, social media, and media buys.* Usability projects with senior project manager, product managers, developers and designers. * User journey analysis for web development including site architecture including free account registration, trading account funding, and seminar attendance.* Appointment and management of creative agency and PR agency including product launch press events. * Management and training of staff including tele-sales staff; editorial staff in copywriting; and training designers in direct response layouts for web pages, brochures and space ads.

* Launch of the agency’s SEO department, authoring a comprehensive SEO white paper, and delivering client Board presentations. * User experience design applied to loan and mortgage lead generation and email campaign nurture. * Split test management of website landing pages and email campaigns. * Copywriting based via persona development and customer journey mapping for customer acquisition and existing customer promotions, including: direct mail lead enquiry info packs, follow-up letters for financial services; website landing pages, articles and press releases (personal finance, technology, etc); flyers and inserts; corporate brochures; print-ads for both B2B and B2C. Achievements: * SEO achieving position 3 in Google for the keyword ‘Loan’ (hugely competitive) whilst reducing the client’s £30k p/m PPC spend. * Won the agency’s first SEO client contract. * Improved the agency’s best client’s top performing marketing campaign by 510%, achieving 1900% ROI!

Working with analysts to create pitchbook presentations for internal or client facing meetings.Working with the Executive team on creation of Financial Reports for shareholder meetings for Vodafone.

Provo, Utah, Us

Field sales including sales agent management and training. Marketing collateral produced for direct mail campaigns, leaflet distribution and information request packets.Management of sales training and product showcase events with up to 70 delegates.

Market research supporting proposal documentation.

Money broker trading floor coordinating and administering trading confirmations between the broker and various banks via traders deal tickets.

Postgraduate Marketing Diploma, Marketing

Marketing, Sales, Advertising, Copywriting

Copywriting And Marketing