Alexey Gavrilov Email and Phone Number

- Developing existing and creating new online marketing and multi-channel plans across appropriate channels and mediums, including email, display, paid search, SEO, remarketing, affiliate, on-site, social and others;- Finding new ways and channels to boost online sales including marketplace expansion;- Managing the annual online marketing budget including creation and analysis of performance metrics (KPIs) within Russia and keeping high rate of returns on marketing investments (ROI, ROAS);- Liaising with internal and external stakeholders to transfer creative assets and tools into the e-commerce environment;- Working with cross-functional teams of media-planner, analytics, designers, copywriters, web/mobile developers, etc.;- Supervising of promo content creation and adjusting it to existing formats and promo activities with the brand team.

Skill Cup is a platform for mobile education of the employees dedicated to reimagine corporate training process and make it fast and simple.- Establishing and implementing marketing & communication strategies and associated budget to introduce the new product to the market (mobile eLearning platform);- Development of brand product platform;- Strengthening the presence of the brand in the professional field;- Developing of the marketing strategy for online and offline channels (incl. SEM, Facebook, Instagram, Vkontakte, YouTube, Google Ads, Yandex Direct, targeted advertising web & mobile, display ads);- Creating and maintaining of advertising campaigns on the Internet (context, display advertising, special projects), aimed at lead generation and brand awareness;- Analysis of the advertising campaigns effectiveness;- Launching of a content strategy of the product;- Establishing relations with opinion leaders, relevant bloggers and influencers and launching promo-campaigns with them;- Maintaining, updating, and managing web-sites of the company and its products;- Monitoring and coordinating the work of in-house and outsource specialists and project teams;- Ensuring consistent marketing message is communicated in all advertising and collateral efforts;- Managing marketing budget throughout year;- Keeping track of actual versus planned marketing budgets and providing input and recommendations regarding reallocation of funding if needed.

- Development of brand positioning and marketing planning for the introduction of the new product to the market (online platform for teaching programming and soft skills for kids);- Market research and competitive analysis;- Define clear and tangible marketing priorities and monitor / partner around its flawless execution. - Launching and maintaining of advertising campaigns in social networks and in email newsletters (CRM marketing);- Organization of webinars with invited speakers;- Participation in key industry events;- Maintain, update, and manage web sites (incl. integration with CRM and marketing analytics systems);- Development of marketing presentations, brochures, profiles and other promotional materials (digital and printed);- Ensures consistent marketing message is communicated in all advertising and collateral efforts;- Public and Media Relations.

- Development of brand positioning and marketing planning for the IT outsourcing company and its services;- Define and implement marketing plans for content initiatives;- Define clear and tangible marketing priorities and monitor / partner around its flawless execution, including Europe and North America;- Market research and competitive analysis;- Participation in industry events;- Maintain, update, and manage web sites;- Development of marketing presentations, brochures, profiles and other promotional materials about the company and its services;- Ensures consistent marketing message is communicated in all advertising and collateral efforts;- Public and Media Relations. - Sets and fulfils lead goals, provides analysis of lead statistics, determination of sales potential and inventory requirements, monitoring of customer preferences and information transfer to the Sales Department;- Run and expand business relationships with existing and prospective partners (partner network).

Mobile Perfomance Marketing Account Manager functions:• work with existing customers helping them to get the most of Apps4All's solutions;• identify new sales opportunities within existing accounts;• manage existing relationships with clients and solve potential problems and conflicts;• identify opportunities for deeper relationships with existing clients to grow lifetime value;• report on the status of sales processes with regards to existing customers on a regular bases• monitor and report on market and competitor activities and provide relevant reports and information• prepare and execute product/services presentations;• generate new leads and partnership opportunities (CPI/CPA/CPM/CPC/CPL models);Business Development Manager functions:• search & communicate with potential partners;• attend and present at meetings with key partners, accounting (Google, Microsoft, Huawei, Samsung, MegaFon, Beeline, MTS, Qualcomm, etc.);• prepare presentations of the company's products & projects, commercial offers;• prepare and execute commercial offers & media-plans;• take part in thematic events (expo's, forums, meetings, etc.);• project evaluation and competitive analysis; • ensure effective communication between project teams (including internal and external partners & sub-contractors) and the customer;• harmonization of documents and contractual compliance control; • project reporting; Marketing & PR Department activities:• Project presentations compilation;• Business proposals compilation;• Media-plans drafting;• Promo-materials for events & various project compilingDeveloper Relations Manager functions:• developer relations management, including scouting & communications with developer companies;• participation in specialized events, company representation on exhibition stand;• involvement of developers into company's activities / activities of partners;• invitation of app developmers to apps4all.ru (2000+ developers joined);