Gavin Williams Email & Phone Number

Powering data-driven growth.

Lausanne, Vaud, Switzerland

Directed the development of a team and capability to leverage a wide range of data sources and the application of advanced analytics processes and data science in driving PMI’s transformation towards a smoke-free-future. The solutions my team architected will accelerate PMI data-driven and consumer-centric transformation and I have recently established a Consumer Analytics Lab to bring even more innovation and agility to the process.

London, United Kingdom

Developed a world-class data-driven marketing capability through the delivery of strategy, team, technical data infrastructure and analysis. Sitting on the Digital Leadership Team and directly managing a team of 18 from tagging engineers to data-scientists and visualisation experts, this team was a key foundation of RS' successful transformation into a £1bn digital business. Successfully used digital technology and data to deploy consumer engagement and performance marketing programmes.I am also passionate about growing and leading diverse teams as well as the creation of a modern work culture that allows them to thrive.

London, United Kingdom

Led a programme of change to increase the pace at which actionable insights were delivered to stakeholders and created a collaborative and engaging centre-of-excellence, through which knowledge was shared and change was achieved. To help deliver this change I embarked on a re-platforming project successfully scoping, negotiating and overseeing the implementation of Adobe Analytics, Adobe Target, Adobe Social, Adobe Audience Manager, Adobe Campaign and DOMO.

London, United Kingdom

Independent Digital Analytics consultant responsible for building an agile digital analytics function from the ground up. Created a new team and developed the overall strategy including the successful delivery and implementation of Google Analytics Premium and BigQuery integration

Responsible for the architecture and development of a digital marketing technology platform with overall ownership of the roadmap and execution of a data-led digital marketing strategyProviding consultancy-style leadership, best practice advice and the technical expertise required to deliver sophisticated digital marketing analysis and digital marketing solutions using the Adobe Digital Marketing Cloud.

Responsible for delivering cross product web analytics at Betfair.com primarily through the use of Adobe/Omniture Insight. Built solid analytical capabilities through the development of strategy, toolset, people and processes.