Gavin Williams

Gavin Williams Email and Phone Number

Data Driven Transformation & Growth | Ex-Betfair, RS Group, Philip Morris Intl | Co-Founder @ Latchmill
Gavin Williams's Location
United Kingdom, United Kingdom
Gavin Williams's Contact Details
About Gavin Williams

Putting data and technology to work to drive transformations and power customer experiences. Team builder and leader. Champion of data democratisation & the development of Business Intelligence for the digital age.Experienced speaker having presented at the Adobe Summit & the Festival of Marketing amongst othersI am also passionate about growing and leading diverse teams as well as the creation of a modern work culture that allows them to thrive. Specialties: Digital marketing & analytics, site optimisation and personalisation programmes, customer insight, commercial analysis, competitor and strategy analysis, product and project management, digital leadership. Big Data. Data Strategy, Architecture & Data Science. Vendor management. Adobe Experience Cloud, Domo, Syntasa, Salesforce, Google Analytics Premium & Big Query

Gavin Williams's Current Company Details
Latchmill

Latchmill

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Data Driven Transformation & Growth | Ex-Betfair, RS Group, Philip Morris Intl | Co-Founder
Gavin Williams Work Experience Details
  • Latchmill
    Co-Founder
    Latchmill Oct 2020 - Present
    Powering data-driven growth.
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  • Philip Morris International
    Consumer Intelligence Director - Reduced Risk Products
    Philip Morris International Sep 2018 - Oct 2020
    Lausanne, Vaud, Switzerland
    Directed the development of a team and capability to leverage a wide range of data sources and the application of advanced analytics processes and data science in driving PMI’s transformation towards a smoke-free-future. The solutions my team architected will accelerate PMI data-driven and consumer-centric transformation and I have recently established a Consumer Analytics Lab to bring even more innovation and agility to the process.
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  • Rs Components
    Vice President Of Digital Analytics (Digital Data, Technology & Insight)
    Rs Components Dec 2015 - Sep 2018
    London, United Kingdom
    Developed a world-class data-driven marketing capability through the delivery of strategy, team, technical data infrastructure and analysis. Sitting on the Digital Leadership Team and directly managing a team of 18 from tagging engineers to data-scientists and visualisation experts, this team was a key foundation of RS' successful transformation into a £1bn digital business. Successfully used digital technology and data to deploy consumer engagement and performance marketing programmes.I am also passionate about growing and leading diverse teams as well as the creation of a modern work culture that allows them to thrive.
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  • Rs Components
    Head Of Digital Analytics
    Rs Components Aug 2014 - Dec 2015
    London, United Kingdom
    Led a programme of change to increase the pace at which actionable insights were delivered to stakeholders and created a collaborative and engaging centre-of-excellence, through which knowledge was shared and change was achieved. To help deliver this change I embarked on a re-platforming project successfully scoping, negotiating and overseeing the implementation of Adobe Analytics, Adobe Target, Adobe Social, Adobe Audience Manager, Adobe Campaign and DOMO.
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  • Talktalk
    Digital Analytics & Optimisation Consultant
    Talktalk Jan 2014 - Aug 2014
    London, United Kingdom
    Independent Digital Analytics consultant responsible for building an agile digital analytics function from the ground up. Created a new team and developed the overall strategy including the successful delivery and implementation of Google Analytics Premium and BigQuery integration
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  • Ig.Com
    Head Of Digital Analytics & Optimisation Systems
    Ig.Com Jan 2012 - Dec 2013
    Responsible for the architecture and development of a digital marketing technology platform with overall ownership of the roadmap and execution of a data-led digital marketing strategyProviding consultancy-style leadership, best practice advice and the technical expertise required to deliver sophisticated digital marketing analysis and digital marketing solutions using the Adobe Digital Marketing Cloud.
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  • Betfair.Com
    Web Analytics Manager
    Betfair.Com Mar 2006 - Feb 2012
    Responsible for delivering cross product web analytics at Betfair.com primarily through the use of Adobe/Omniture Insight. Built solid analytical capabilities through the development of strategy, toolset, people and processes.
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  • Betfair
    Senior Customer Insight Analyst
    Betfair Mar 2006 - Mar 2008
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  • Euro Rscg Skybridge London
    Analyst Programmer
    Euro Rscg Skybridge London 2001 - 2005
  • Motorola
    Business Data Analyst
    Motorola Jan 1999 - May 2001
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Gavin Williams Skills

Web Analytics Analytics Analysis Business Intelligence Digital Marketing Omniture A/b Testing Multivariate Testing Conversion Optimization Customer Insight Strategy Sql E Commerce Project Management Vendor Management Google Analytics Segmentation Digital Strategy Affiliate Marketing Online Advertising Email Marketing Big Data Attribution Modeling Mvt

Frequently Asked Questions about Gavin Williams

What company does Gavin Williams work for?

Gavin Williams works for Latchmill

What is Gavin Williams's role at the current company?

Gavin Williams's current role is Data Driven Transformation & Growth | Ex-Betfair, RS Group, Philip Morris Intl | Co-Founder.

What is Gavin Williams's email address?

Gavin Williams's email address is ga****@****o.co.uk

What is Gavin Williams's direct phone number?

Gavin Williams's direct phone number is +4415362*****

What skills is Gavin Williams known for?

Gavin Williams has skills like Web Analytics, Analytics, Analysis, Business Intelligence, Digital Marketing, Omniture, A/b Testing, Multivariate Testing, Conversion Optimization, Customer Insight, Strategy, Sql.

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