“I think we can all agree that the pandemic was the full stop for life as we knew it. But it accidentally became a chance for renewal - of how we’ve built our lives and who and what really mattered. So I wanted to build a company that enables how we express our love for each other. To be instrumental in punctuating the moments that really matter, taking the seemingly ordinary and making it extraordinary.”

- Director, writer, editor and performer in over 50 short films and vlogs, many of which are an homage to her childhood in Dubai. - Published on WAVO (OSN streaming), youtube, and @gayamusic Instagram page (18k+followers)- Editor of dozens of TVCs and other commercials, including brands such as: - Volkswagen - Tashkeel - Harvey Nichols - Ounass - Bloomingdales - Gucci - Parmigiani Fleurier- Director, writer, and editor of campaign videos for several small locally owned Dubai businesses, as part of an effort to promote home-grown brands. These include: - Melange (Cakes) - Hand-tied (Flowers) - Asli (OSN’s co-working space)

- Developed brand identities, brand positioning, and full-scale brand books from scratch for startups to listed companies- Formulated social media strategy for top brands; Conceptualized and executed end-to-end marketing campaignsClients - - GoodnessMe (Part of Godrej Consumer Products Ltd.)- Ministry of New- Wood Culture (Lifestyle Brand in Dubai)- TiinTiin (Automotive Startup)- BMG (Automotive Startup acquired by OLA India)

Although my relationship with music has been a life-long one, my journey as a performing artist began in Dubai over a decade ago. Released 4 highly-rated albums, including RollingStone Middle East’s highest rated album from this region (“The Unknown).- Qisse (Upcoming 2021) - Gaya (2017)- The Unknown (2013) - This album was successfully crowdfunded, with over $23,000 raised in ten days, as part of the first its kind campaign in the region.- Disengage (2009)Musical Endorsements- Sennheiser Brand Ambassador (2015-Present)- RED Bull MENA artist (2014-Present)- Uber/Fair-Played Music artist (2016)- Mini Cooper Ambassador (2014 season)- RollingStone ME - highest rated artist (2012)- Featured in the 2014 world-tour documentary of Grammy-winner artist Joss Stone.- Commissioned artist, as well as a performer at Sikka Art for multiple years.- Featured on the 2014 Sikka Art fair “Sikka Score Vol 1” CD with the song ‘Marble Moon’Performed at- Opening of Florence + The Machine- Sikka Art Fair- Dubai Music Week- World Economic Forum- TEDx- Emirates Literature Festival- Music Hall- Yasalam/F1- VOX Cinemas (album launch concert, first in-cinema music performance in UAE)- Joe’s (Part of New York Public Library)- Blue Frog (Mumbai)- Dubai Airports