I am responsible for all ReelWorld activities in Europe, the Middle East, Asia, Africa and Australasia. We create radio jingles, radio imaging and bespoke audio branding for the world's leading radio broadcasters.In 2013 I established a new European HQ at MediaCityUK in Salford from where we deliver audio branding to over 300 European radio stations in 35 different countries. Clients include BBC Radio 1, Heart UK, BBC Radio 1Xtra, BBC Radio 2, BBC Local Radio, BBC Radio Scotland, RTE 2fm, Los 40 Spain, NRK P1 Norway, VRT Radio 2 Belgium, 104.6 RTL Berlin, FM104 Dublin, KRONEHIT Austria, and Cadena 100 Spain. Beyond Europe we shape the brand sound for stations in Africa, the Middle East, Asia, and Australia.I work closely with Performing Rights Organisations and sub publishers around the world to ensure our publishing activities and rights management is efficient and effective.

Part of the ReelWorld leadership team, working closely with the CEO on our current and future business activities in the US and around the world. Responsible for the creation and implementation of growth strategies utilising music and audio branding.

High Left Music is a constantly growing library of contemporary music beds designed to provide dynamic soundtracks for radio, tv, film, commercial advertising, web and online productions.Composed and curated by the creative minds at ReelWorld, HLM draws on more than 25 years of experience creating groundbreaking imaging, music and sonic branding for the most influential and listened to radio stations on the planet - Capital UK, BBC Radio 1 / 1Xtra, Z100 New York, KIIS Los Angeles, Heart UK, MNM Belgium and hundreds more. From our European HQ at MediaCityUK, to our upper west-coast U.S studios in Seattle and a myriad of production points in between, we are musicians, composers, producers, creatives and downright nice people who spend every day working to create little moments of joy for listeners all over the world.

Reel2Media was an experimental audio branding company exploring new audio platforms and audience connections.Quality, engaging audio content with high production valuesInnovative use of emerging audio technologyThe power of music, melody and audio branding

The Radio Academy celebrates excellence in UK audio and radio. As well as contributing to the ongoing aims of the organisation, as a trustee, I helped drive 2020’s Audio and Radio Emergency Fund (AREF) to support those affected by the impact of Coronavirus as well as playing an active part of the Academy's Diversity and Inclusion initiatives. Chair of the ARIAS Awards 2021.