After my studies in International Business and Economics from Monash University and after a series of internships, I started my career in the apparel and retail industry. I worked as a senior business entrepreneur, working in new product development for brands such as Victoria's Secret, Calvin Klein, GAP, Athleta and HanesBrands. My competencies span over the areas of consumer insights, market research, route-to-market and product strategy, business model innovation, project management and intellectual property management. I migrated to Norway in January 2017 and continued my work from here.In December 2022, together with my husband, we founded our start up, Kollectivet - an online jewelry collective showcasing designer jewelry handmade by Sri Lankan artisans. My inspiration for Kollectivet first began merely from missing my home country, Sri Lanka. I wanted to connect my love for fashion and retail, my skills and expertise, together with my love for Sri Lanka - an island nation with a rich history in gemstones and still today, remains to be one of the single most important sources for sapphires and other gemstones in the world! Kollectivet houses a portfolio of private Sri Lankan brands with products of high quality and craftsmanship. Kollectivet also sells their own private label product. Currently, Kollectivet is the only online multi-brand retail store that provides Sri Lankan designers and artisans an opportunity to sell their products in Norway. Kollectivet hopes to bring the best brands from the Gem Island of Sri Lanka to Scandinavia.My personal interests:- Economic policy and Politics- Jewelry and Gemstones - Photography- Wildlife conservation (with particular attention to the elephants in Sri Lanka)
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Co-Founder & CeoKollectivet Dec 2022 - PresentOslo, NorwayKollectivet offers a curated collection of unique designer jewelry handmade using precious and semi-precious gemstones by independent Sri Lankan artisans and goldsmiths.While housing a portfolio of Sri Lankan jewelry brands, Kollectivet also has its own private label, providing bespoke jewelry services of high quality and craftsmanship.Partner Brands:Ruwini Jayarathne Jewelry, Ceylon Artisans, Silwear, AIYAANA, Stoned, AADNA and GalBora.Currently, Kollectivet is the… Show more Kollectivet offers a curated collection of unique designer jewelry handmade using precious and semi-precious gemstones by independent Sri Lankan artisans and goldsmiths.While housing a portfolio of Sri Lankan jewelry brands, Kollectivet also has its own private label, providing bespoke jewelry services of high quality and craftsmanship.Partner Brands:Ruwini Jayarathne Jewelry, Ceylon Artisans, Silwear, AIYAANA, Stoned, AADNA and GalBora.Currently, Kollectivet is the only multi-brand online retail store that provides Sri Lankan designers and artisans an opportunity to sell their products in Scandinavia. We aim to bring the best from the Island of Jewels to Europe. Show less -
Senior Business Entrepreneur - Research & InnovationMas Holdings 2013 - 2020Mas Intimates, Sri LankaAs a senior business entrepreneur, I was responsible for new product development and lead product innovation projects for Victoria’s Secret, Calvin Klein, HanesBrands and SOMA Intimates. My main task was to create products based on fully understanding consumer needs and pain points, whilst ensuring they also meet customer (brand) needs. The focus areas of my work included product innovation, business model innovation and cost saving workflows. Over the last 7 years in MAS, I have collaborated… Show more As a senior business entrepreneur, I was responsible for new product development and lead product innovation projects for Victoria’s Secret, Calvin Klein, HanesBrands and SOMA Intimates. My main task was to create products based on fully understanding consumer needs and pain points, whilst ensuring they also meet customer (brand) needs. The focus areas of my work included product innovation, business model innovation and cost saving workflows. Over the last 7 years in MAS, I have collaborated with respective technical and business teams across different departments and brand accounts within the company. I have worked together with designers, R&D engineers, lawyers, testers, users, and business teams to bring a product to life, or to find solutions to consumer needs and pains.While based in Norway, remote working since 2017, I lead a team of 4 across 3 countries, driving product development projects for HanesBrands (EU and US). Projects were initiated based on consumer need, or innovative technology. We either created new concepts or upgraded current product lines for the brand. Show less -
Business Development ExecutiveJohn Keells Logistics Nov 2012 - Jan 2013Sri LankaDuring my short tenure in JKL , I worked together with the team to strategize sales plans for the next financial year and attended the training on implementation of ISO standards in JK warehouses -
Research InternMti Consulting Sep 2012 - Nov 2012Sri LankaI worked across project teams and assisted in research for reports , namely on the Nigeriancoffee exports and about the landscape of the IT industry in Sri Lanka. -
Fast Track 15 Internship ProgrammeHsbc Jul 2012 - Aug 2012Sri LankaI was among the 15 interns chosen (out of 3500+ applicants) for this 6 week intensiveinternship program collaboratively conducted by HSBC, John Keells Holdings and Ceylon Tobacco Company (subsidiary of BAT). It gave me exposure to 9 different industries including banking, hospitality, FMCG, retail, logistics, tea and the tobacco industry. This program enriched my professional network and career options in Sri Lanka. -
Marketing InternCinnamon Lakeside Colombo Dec 2010 - Feb 2011Sri LankaCommunications and Marketing (Public Relations) Department
Gayara De Silva Education Details
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Economics And International Business -
Mastering Corporate Entrepreneurship -
Mastering Digital Marketing: Sem, Seo, Social Media And Beyond
Frequently Asked Questions about Gayara De Silva
What company does Gayara De Silva work for?
Gayara De Silva works for Kollectivet
What is Gayara De Silva's role at the current company?
Gayara De Silva's current role is Co-Founder | Kollectivet AS.
What schools did Gayara De Silva attend?
Gayara De Silva attended Monash University, Columbia Business School, London Business School.
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