Gayeon (Jocelyn) Lee Email and Phone Number

- Applying RAG model using Python to better understand customers from the NPS result and to deliver actionable insights. - Building interactive UI, leveraging front end development to create user friendly tool for client, resulting in expansion of customer knowledge.

- Managed consent rate by modifying application process, negotiating with counter parties, and running promotions, boosting total leads up to 30%. - Led and co-worked with assistant to classify and allocate telemarketing campaigns by pull-through rate and maximized the efficiency up to 0.5% by changing data distribution policy from equal to performance based.

- Analyzed 30K expected ‘end of agreement’ customers using SQL and CRM program and implemented retention program to increase repeated sales by 0.1%. - Collaborated with Nielsen Co. to conduct quarterly based customer profile report for 160K customers. - Directed implementation of digital advertisements and operated microsite creating 300 new digital customer leads monthly.- Led communication with headquarters in Paris, France to align guidelines and report local status.

- Initiated and designed branding app "Hyundai Card Weather" in collaboration with UX/UI specialists and promoted app in global market; received international design awards (Red Dot/iF/D&AD). - Defined KPIs using Google Analytics to build dashboards for deriving analytical insights. - Reviewed digital service KPI project drop-out rates and presented business insights with relevant teams for improvement. - Coordinated Omniture/Google Analytics training workshops to coach ~4 teammates… Show more - Initiated and designed branding app "Hyundai Card Weather" in collaboration with UX/UI specialists and promoted app in global market; received international design awards (Red Dot/iF/D&AD). - Defined KPIs using Google Analytics to build dashboards for deriving analytical insights. - Reviewed digital service KPI project drop-out rates and presented business insights with relevant teams for improvement. - Coordinated Omniture/Google Analytics training workshops to coach ~4 teammates on analytical skills. - Managed and directed e-commerce financial products strategy such as credit and mortgage loans; led building of new dedicated call channel for mortgage loan customers, distinguishing leads and managing customer need tracking. - Operated advertisement budget of $1M to promote financial products in web/mobile sites with simple consultation form and click to call function generating 1K+ leads. - Optimized plans by analyzing relationship between leads and budget via SQL to focus on highest conversion potential leads. Show less

- Devised and operated pricing system of Hyundai Card’s financial products using SAS based on 4M customers with credit card type, risk score and financial needs to mitigate risk and increase profit. - Developed automatic price-adjusting system to reduce monthly customer complaints regarding high interest rates. - Reported financial product interest rate status by customer segment to government subsidiaries weekly, monthly and upon request.