I was responsible for introducing and leading the innovative Cocktail Machine concept in the UK market. I oversaw all aspects of the business in this region, from business development to product execution, ensuring a successful launch and expansion.Key responsibilities included:Business Development: Identifying and securing new business opportunities, successfully acquiring several national accounts across the UK.Product Development: Understanding the latest trends and flavours in the cocktail industry, and collaborating with internal teams to develop tailored bag-in-box cocktail offerings to meet the needs of the UK market.Account Management: Building and maintaining strong, long-term relationships with clients, ensuring high levels of satisfaction and repeat business.Logistics & Stock Control: Managing inventory, overseeing the smooth delivery, setup, and maintenance of machines across the UK, ensuring a seamless customer experience.

Head of UK Market selling SHARK Energy Drink into the On and Off Trade. Accountable for all sales and marketing; Logistics; Finance and Staffing.Export Manager for Europe and USA. Gaining new distributors; organising large promotional activity; assisting with the imports and legislation needed such as labelling.