Semi-Retired and working as a Part-time project manager and Executive Assistant. General Realty owns and manages commercial properties throughout the USA.

To market your business on the Internet means you must appeal to search engine software and human emotions; two very different "animals". Blending the criteria for these two objectives is our specialty. We stay up-to-date on Internet changes, and mix the technology with exceptional customer experiences.You hear a lot about SEO (Search Engine Optimization), but the truth is, everything you do on the Internet is watched by the search engines. They use your activities to determine placement when someone searches for your type of business. Websites need to be written, and coded, so they emphasize the keywords that describe your business. There are many places within a website where it is appropriate to include your keywords. Search engines look at a lot of criteria that is not on your website too. Social Media is a perfect example. Every site where your business has a presence or listing is reviewed. Online magazines, domain registrations, blogs, advertising, email, e-newsletters, etc. all are tracked by search engines.Once a potential customer finds your website and visits, it is up to the website to grab the visitor's attention and convert that visitor to a customer. The website can bring the customer to you, then you need to provide an exceptional experience to close them, and keep them.Lash Internet Marketing helps with all of these areas. We turn websites into Google magnets and marketing into profits!We have over 30 years of successful experience. We help you grow your business. Please contact us for an initial consultation and complimentary 12-Point website analysis.

Executive Consulting helping businesses grow through Internet Marketing.We improved our clients' profits by utilizing persuasion-architecture on their user-friendly websites, to converting "hits" into revenue-generating activities. More than just websites, we provided an entire suite of products and services including, website performance reports, website analysis, email campaigns, result analysis, search engine optimization, pay-per-click campaigns, web design, web development, web hosting, newsletters, and more.

Call Center Development specializing in quality process improvements and technologies: - Developed and delivered sales training programs- Developed quality policies and procedures- Implemented speech recognition data mining technology for quality, hiring, and increased sales conversion- Implemented 2 call quality recording systems- Assisted with website quality and pages, Sales conversions grew from 6% to almost 25% due to the programs our team designed and implemented.

Responsible for miscellaneous projects to assist the Office of the Administrator. These projects included: * planning a catered sit-down picnic lunch for 2000 employees, complete with door prizes and live music* administering filming permits for production companies wishing to use county land or roads in their movies/commercials* creating and implementing a parking plan, complete with new signage for the main County office buildings* administering exceptions to property tax legislations* organizing other aspects of taxation as directed

Wore many hats with this start-up broadband service company; customer service, sales, marketing, public relations, product management, technician dispatch and event coordinator- Designed and implemented the Customer Service Programs for the entire start-up operation- Designed corporate policies, procedures, training for incorporating two purchased subsidiaries.- Main interface with the Petaluma Chamber of Commerce; graduated Leadership Petaluma in 2002.- Designed and assisted in buiding a parade float for Petaluma's Butter and Egg Day celebration.

Management Consultant for this Six Sigma-like quality certification program, chairing customer committees for standard improvements and user groups, establishing vendor performance criteria and developing training- Registered Quality Standard Auditor auditing customer service, fulfillment service, help desk, order entry, collections, technical support, vendor performance and telesales. - Developed Managing with Metrics, to research and improve overall management of customer contact centers, with emphasis on schedule and forecast efficiencies.- Audited or consulted on projects with Washington Gas, DCI, Dana Corp., AFFINA, Oracle, Bell South. - Lead Niagara Mohawk Electric Co. to increase efficiency & collect additional $9 million- Lead the Snap-on Tool Industrial Division developing re-engineering and quality program for their call center operations and sales centers.- Lead Dell Computer in developing the “Customer Contact Fundamentals” course for Dell University.

Managed Principals, Consultants, Training Development and Delivery, plus held relationships with major clients like Kaiser Permanente and Digital Equipment Corporation- Developed and controlled $3 million budget- Co-redeveloper of the call monitor training program, Managing Telephone Performance.- Lead improvement projects for Freddie Mac, Empire Blue Cross Blue Shield, Bell South, Kaiser Permanente, J&J’s LifeScan, Honda America, and General American Insurance. - Lead or participated in assessments for Ortho, Panasonic, Toyota, Alaris, Franklin Mint, Southern California Electric Co., TeleSpectrum, Hunter Direct, John Deere

- Managed technical design consultants, 2nd Level Technical Support call center, and Programmers.- Responsible for human resources, interviewed and hired over 125 call center and technical employee/contractors with an average tenure rate of 50% over 2 years.- Implemented and managed a 24 x 7 call center for customer care in two months time.- Account Managed Dana Corporation, Owens Corning Fiberglas, Owens Illinois, Tecumseh Products, and TRINOVA, meeting all sales objectives- Sold software voice network products and data network products that increased revenue for the 3 most active accounts by 50%.

Serviced local Toledo, Ohio area. Major clients include Rudolph-Libbe, Inc. contractors, Parkview Hospital, and Bowling Green State University.

Promoted 6 times throughout tenure.Residential Customer Service, Commercial Customer Service, Assistant Supervisor, Supervisor, Assistant Manager, Technical Consultant II/Project ManagerCo-authored winning proposal generating the sale for the new telephone system at Bowling Green State University for $1.9 million. Head project manager for the implementation. Project came in on time and under budget.