Global Marketing and Branding activities of IT Products & Services for BFSI, Telecom and Insurance clients.Responsible for launch and maintenance of New Website.Creating new brand identity for the company (after change in name), change in all points of visibility. Build and manage company’s social media profiles and presence, including LinkedIn and additional channels that may be deemed relevant.BTL activities: Plan, Schedule, co-ordinate and execute different types of events participation. BTL activities: Pre and Post event activities like Emailer campaign, post event feedback analysis, yearly report for overall success through events.BTL activities: Design and run targeted Emailer Campaigns specific to products or region.ATL activities like placing ad in IBS Intelligence Journal – print and online media (for Banking Sector), CEO Interview in relevant magazine, ads in event catalogues etc.Build Marketing Collaterals like brochures, ppts, case studies, product feature documents, referral material to educate both internal and external stakeholders about our product features and their benefits.Design and release of standard templates for organization.Corporate Communication to internal/external associates.Restructuring of the Sales Kit – repository of documents carried by the Sales team for their client visits.Handle end to end logistics to produce and deliver promotional material like leaflets, posters, Roll-up Banners, brochures and corporate giveaways with content. Tracking progress and revising plans based on feedback and analysis.Coordinate with internal groups and external agencies. Design and edit internal quarterly newsletter. Support admin in internal activities e.g. quarterly celebrations, festive gifting, yearly diaries and calendars.Central custodian of Marketing material and ensure sales channels are equipped with required material.Provide Marketing Support to other internal teams - HR, Admin etc. for all employee engagement initiatives.

Manage relationship with assigned accounts.Observe current industry trends and current updates about the client in terms of their hiring and marketing plan.Strategic Marketing of services.Promote online and offline recruitment solutions.Promote online marketing and hiring products from Techgig.com - website for IT communityProvide training and support to end users of recruitment portal(Timesjobs.com).Conduct contests and webinars for clients on Social Networking Site (TECHGIG.com).Provide Behavioral Assessment Service for clients through Harrison Assessment - talent assessment tool.Support operations team during events.Coordination with back end support team during recruitment activity for clients. Service and support to existing users.Product Demonstration and Training.Contribute in new product development.Bring Sponsorships for various events– Pune Jumbo / Multi Industry Job Fair, Uppercrest, Virtual Job Fair.Responsible for exclusive hiring based events for clients.

IT EventsJob Responsibilities:Handle sales team of twelve members.To do Marketing and promotion of events.Meet clients for bringing Sponsorships.Visit Delhi and Bangalore for promotions.Co-ordinating with various associations to support the event through their website and publications.Negotiation and closure of deals.Work on Media plan for event promotion.Work on content for Creatives for the event such as Newspaper Ads, online promotion, magazine ads and Articles.To execute the event by contributing in on site operations during setup and during the event.

Preparing Company Brochure and profile content.Making Presentation for different plans & services.Prepare agreements for different channels of distribution.Preparing Matrix.Vendor Development.Inventory Control.Formulate guidelines and introducing new processes for smooth operations.Key player in all the activities pertaining to the launch of the brand “Mazik”.Implement proper information flow to aid channel marketing.Data Analysis.Calculate and disseminate monthly commission to channel partners.

Identifying and meeting customers for Internet leased line and MPLS VPN connection. Developed strong customer data base comprising of major companies in pune. Generated leads and promoted Tulip products and services through cold calling.Also did follow-ups through telecalling and e mails.Prepared quotations for clients.Prepared daily and monthly report on excel.Learned different forms of networking.Trained and inducted newly joined team members.