Vice President
Current• Develop business strategies.• Foresee opportunities and plan new products / services for the business.• Setting the budget for different activities and departments and monitoring its adherence.• Directing the development and implementation of sales and marketing strategies and setting targets in order to maximize the organization's sales, reach and customer loyalty.• Developed cross-channel digital campaigns eclipsing engagement goals by 25% and delivering on revenue and brand target.• Created a brand new email marketing campaign which increased list size by 700%, reactivating legacy customers through new promotions and incentives.