Ultra Club is Miami’s first premier sports and lifestyle club. Our state-of-the-art complex will feature 28 outdoor and indoor padel courts; bespoke services, including one-on-one training padel pros; trailblazing technologies specifically designed to track stats while helping hone your game; and regular padel clinics available to all, supervised by Chief Padel Officer Julian Wortelboer, creating an unparalleled playing experience that caters to both avid padel enthusiasts and newcomers to the sport.

Trans4mation Solutions (TR4SOL) is a boutique management consulting firm that provides startups and SMBs with Business Strategy and Operations Optimization consulting and implementation services. As Managing Partner, I’ve taken on several management consulting lead roles over the years and been seconded as CSO, CTO & COO at several exciting start-ups in the e-Commerce, Health & Fitness and Cannabis industries, where I’ve focused my attention on driving overall business performance and optimizing operations. In my current engagement - started Oct '22 - as Lead Strategy advisor for a Miami-based, premium Health and Fitness organization looking to expand operations into Western Europe and Latin America, I am responsible for defining and executing the company’s Business Strategy, Business Model and Go-to-Market plan. Key Deliverables:a) sizing and assessing the Total Addressable Market, b) developing financial models and P&L forecasts, c) developing pricing and monetization plans, d) designing sales, distribution and customer acquisition strategies, e) modelling the “path to scale”, including CAC and LTV calculations along with other key benchmarks f) driving Product Development to achieve Product-Market-Fit.

Responsible for Strategic Planning and acting COO at 'The Cobblers', a disruptive FashTech startup servicing the $430B global luxury and premium Footwear and Handbag industry. Focusing on Millenials' and Gen X and Zs' evolving shopping habits and increased awareness of the environmental impacts of the traditional linear economy, our business model is perfectly aligned with the circular economy and enables consumers of all demographics to extend the life cycle of their personal luxury items and recover value at the end of their life cycle. As part of the founding team and responsible for Strategy and Execution, co-developed the company's business model, service roadmap, go-to-market strategy and five year strategic business plan. Co-developed our suite of Restoration and Customization services and designed a made-to-fit Marketplace platform and a fully automated and integrated data analytics solution. Provided execution oversight on Strategic Projects and Initiatives.Accomplishments:- Scaled sales and operations from $0 to $1.2M in monthly Revenue after 14 months of operation.- Led multiple cost savings initiatives including the outsourcing of customer service and sales functions and implemented a KPI framework for Sales and Operations.

Responsible for Strategic Projects at Brightstar Corporation, one of world's largest wireless device distribution, supply chain optimization, device financing, insurance provider and device trade-in facilitator for mobile operators, big-box retailers and enterprise customers across 57 countries, delivering one of every 23 devices sold worldwide. As Global Lead - Strategy and Execution, I led the post-acquisition integration of Next Wireless into Brightstar's global supply chain and device refurbishment and distribution network. At the time of its acquisition, Next Wireless was a global technology company focused on online sales of new and used electronic devices to consumers. I was responsible for planning and executing Next's global expansion and portfolio optimization strategy that resulted in 3X+ growth in monthly revenue over the 6-month engagement period (from $6M in January 2019 to $20M in July of the same year). Also oversaw product development activities for multiple new product lines to be launched as part of Next's expansion, including device Trade-in, financing, and insurance/protection service offerings. Also acted as engagement lead for Brightstar’s Mobile Device Financing solution negotiations with Softbank Japan and was part of a multi-disciplinary team tasked with optimizing operations at a mobile device repair/refurbishment facility acquired by Brightstar in the Philippines.

Global accountability for the implementation of Kingfisher’s Device Financing solutions worldwide. Kingfisher (KF) is a next-gen mobile experience (MX) company, setting the new standard in mobile ownership by optimizing the lifecycle of smart devices and creating an MX system that allows 100% of connected devices to be returned, repurposed, and recycled with trust and reliability. As Global Implementation Director, Ied multiple sales engagements with Mobile Operators in Australia, New Zealand, Asia and South America and was the implementation owner for all of the company's Device Leasing, Financing and Trade-in engagements in Asia and Latin America. Accomplishments: - Negotiated the company’s first $50M Device Financing contract with one of Southeast Asia’s largest Mobile Operators (60M+ subscribers) - Globe Telecom, Philippines.- Delivered and launched to market a fully operational Device Financing solution including GTM Strategy, IT systems and Operations & Finance processes within a 6-month time frame. - Led the implementation planning and setup stage of the company’s Device Financing contract with Australia’s leading mobile operator, Telstra.

Acting COO and Strategy, Operations & Implementation Lead at an agro-industry startup with direct management of a $1M monthly operational budget. Responsible for implementation and operations transformation initiatives at the customer in the areas of strategy design and development, infrastructure implementation, operations management, process control, quality control and information systems development and implementation. Accomplishments: - Infrastructure roll-out to include design, procurement and setup of over 15K sq.ft. of automated greenhouses, automated irrigation systems, industrial grade, oil extraction machinery setup, laboratory setup, and other large-scale ancillary construction projects including office buildings, three 700ft deep underground water wells, 40K gallon external and underground water storage cisterns, etc. - Researched and analyzed market direction, commodity pricing, competitive landscape and developed a Business strategy and Sales & Marketing Plan to adjust to lowering market prices and changing legislation- Sales, Operations and Financial processes development and implementation - ERP roll-out to include Plant management and Inventory Management systems Implementation

As Senior Director of Strategy and Execution, reporting to the President, Global Operations, participated with C-Level management on the definition of the company’s strategic direction and was responsible for the implementation and execution of multiple strategic initiatives across the company. Participated in the company’s wide- scale restructuring efforts and supported the execution of organizational restructuring initiatives. Led the Latin American regional deployment of a $100M+ company-wide ERP and business transformation program that included operational and financial process standardization at Brightstar's Latin American operations. Directed the implementation of a $10M, tier-1 Warehouse Management System and Manufacturing Resource Planning system at the company’s SDK manufacturing facility in Tierra del Fuego, Argentina, aimed at regaining inventory control and reducing inventory loss at all levels of the manufacturing process. Had full budget, timeline and implementation ownership and managed a regional implementation team of 20+ team members, and oversaw 75 on-the-ground operations and finance team members across the region (including Colombia, Peru, Chile, Argentina, Mexico and Ecuador among others) in all implementation related activities.

Responsible for the stabilization of a highly-complex, $10M dollar/year Supply Chain Outsourcing contract with Mexico’s 3rd. largest wireless carrier 2 months prior to go-live. The transition of IUSACELL's nationwide forward & reverse logistics operations (1M+ handsets shipped to 500+ POS) and S&OP processes to Brightstar required modifications to both company's operational and financial processes and the implementation and integration of a Tier-1 ERP into the carrier's SAP platform.  Implemented corrective actions aimed at eliminating both system and operational related inefficiencies that had resulted from gaps in the solution’s original technical design and were severely impacting the mobile operator’s supply chain. Once stabilized, led cross-functional implementation and operations teams to deploy all remaining supply chain optimization contracted services. Simultaneously managed project, operations, and logistics teams of 30+ members across different departments to guarantee adequate implementation stabilization and transition to BAU (“business-as-usual”) Accomplishments• Designed and implemented a 90-day post-implementation stabilization plan designed to eliminate multiple operational process inefficiencies and meet contractual KPIs. Among them: - Eliminate a $5M retail POS customer invoicing backlog - Increase Order Fill Rates from 75% to >95% - Increase Warehouse Order DIFOT from 65% to >99% among multiple other operational KPIs• Post-stabilization, completed the deployment of all contracted Supply Chain optimization services including : - Device portfolio management to increase device contribution margin - Streamlined S&OP and Automated POS replenishment to increase product availability at POS and increase sales - Optimize inventory management to reduce carrier's cash flow requirements and financing costs

As Director of Strategic Initiatives at the Office of the CEO, oversaw the CEO’s key initiatives across the company, including but not limited to business strategy, business operations, and operational improvement at the company’s largest subsidiaries. Participated in all the CEO’s internal strategy and operational meetings, board of directors and investor sessions as well as all outside vendor and customer meetings. Accomplishments• Assisted in the development of the company’s mobile phone insurance and buy-back service offering that quickly became one of the largest revenue generating service offerings across the world.• Participated in the company’s first ever acquisition of two US based insurance and buy-back companies as well as a European mobile phone distributor.• Worked alongside the company’s CEO during his 6 month direct involvement in the US subsidiary’s turn-around strategy that resulted in the negotiation of three multi-million dollar supply chain and buy-back contracts with Walmart, Best Buy and Cricket Mobile, and included major organizational restructuring and cost optimization exercises. • Participated in all of the CEO’s pricing negotiation meetings with major handset vendors including Blackberry, Samsung, Motorola, and Apple.• Participated in the negotiations and set-up stage of the company’s partnership with a Billboard Top 10 US pop-singer for the launch of a boutique mobile phone retail store chain.

As the Senior Implementation Manager for the Telefonica SA Reverse Logistics contract across 9 Movistar properties in Latin America, was responsible for the end-to-end implementation of a $10M mobile handset reverse logistics service contract aimed at providing both the operator and its end-users with full handset visibility and transportation logistics throughout the handset repair/replace life-cycle.Accomplishments•Implemented Brightstar’s first large-scale reverse logistics and handset repair operational capability at nine of its largest subsidiaries across South America.• Simultaneously managed implementation and operational teams in 9 countries where the service was being rolled-out to.• Standardized Movistar’s heterogeneous reverse logistics processes at all 9 of its properties to reduce repair turn-around-times • Managed the entire software development lifecycle (SDLC) of Brightstar’s own Reverse Logistics IMS including requirements gathering by country, development, testing and rollout• Oversaw and directed contract negotiations with multiple stakeholders at both the global telecom carrier and 10 of the world’s largest, multinational handset OEMs including Nokia, Motorola, LG, RIMM, and others.• Led the design and development of the service’s contracted KPI reporting capabilities

Managed the entire sales and contract negotiation cycles of the company’s second E2E Supply Chain outsourcing deal with New Zealand’s largest mobile carrier. Led the E2E implementation of the three year, $12M Supply Chain outsourcing contract with Telecom New Zealand (TNZL) that included the outsourcing of all TNZL’s in-house forward and reverse logistics to the Brightstar subsidiary as well as its entire mobile device S&OP process. Directed the transition of TNZL’s nationwide forward & reverse logistics operations (800K+ handsets shipped to 150+ POS) and S&OP processes to Brightstar which required the complete build-out of a hitherto non-existent Brightstar subsidiary in New Zealand, including warehouse build-out, human resources selection and hiring, and ERP implementation within an 8-month timeline. Managed the design and implementation teams responsible for rolling out changes to TNZL’s existing operational and financial processes and the integration of Brightstar’s new ERP into the carrier's ORACLE based platform.

Managed the sales life-cycle of the company's Supply Chain and 3PL services portfolio with all High-Growth markets potential clients including customer needs assessment, solution design, and implementation.

Contracted by a joint US DOJ & European Union $5M law enforcement reform project for a 4 year term to design, develop and implement a nationwide Law Enforcement Information Management System including Case Management, Border Control, Criminal Records and Criminal Intelligence. Appointed Sr. Information Technology Adviser to Minister of Interior and National Police Director.

Project managed the roll out of a nationwide Police Case Management system.