George Baus Email & Phone Number

Pulaski, Wisconsin, United States

Oshkosh, Wisconsin, United States

Professor for MBA class Marketing Strategy

Kimberly, Wi

P&L and management responsibility for business unit focused on construction, installation and service for petroleum equipment.http://www.uspetroleumequipment.com/Pages/home.aspx

Combined Locks, Wi

Appleton

Chartered to transition division’s Go To Market strategy from channel “push” to end-user “pull” sales process. • Led 10 technical sales specialists interfacing with top international Oil & Gas owners, operators and contractors. Beat sales launch estimates on the 2 new product platforms. • Envisioned, justified and put into operation “ITW Houston Tech Center.” 60,000 ft2 facility enables demonstration and instruction of value prop of drastically improved safety, quality and efficiency.• Spearheaded efforts to apply Webinar, Internet and Mobile technology to sales process.

Appleton, Wi

P&L and overall leadership responsibility for operations, engineering, long range strategy, HR, and marketing. • Managed business unit through years of significant global organic growth (36%.)• Transformed the business to culture of growth, risk-taking and speed.• Initiated and holder of 7 patents.

Appleton, Wi

P&L responsibility and overall leadership for the largest global business unit at Miller. • Immediately addressed significant teamwork needs to stabilize business structure and performance. • Within six months grew Operating Income Profit Margin 14% by implementing new pricing strategy while continuing to grow market share.• Envisioned and executed strategic global sourcing strategy. Over 3 points of improved profitability (OI) were gained from negotiation and global sourcing.• Developed and executed global marketing strategy to address competitive threats to defend established markets in Middle East and South East Asia. Initiated Voice of Customer process and launched a game-changing product to compete against low cost off-shore competition.• Envisioned, developed and executed joint manufacturing agreement with Russian manufacturer to penetrate Russian welding market. Sales reached $2.5 million before 2009 crash.• Lead the team through necessary but painful downsizing of 2009. Kept key long term strategies on track. • Initiated lean manufacturing projects focusing on 5S. Warranty and Efficiency metrics at record high.

Appleton, Wi

Concurrent with company strategy position was given the P&L responsibility for developing cross-business unit marketing strategy and leading start-up cross-business unit sales effort in the European Union. I also directly managed European sales team.• Worked with local business consultant in developing plan for penetrating market which was previously unavailable to Appleton due to non-compete agreements and patent restrictions.• Envisioned and started two 3PL distribution centers in the UK and Holland.• Hired business director in Paris. In 1 year increased sales $10m with 12 new target customers.

Appleton, Wi

Direct report to the CEO, coordinate long-range business plans, overall company strategies, facilitate decisions for allocating resources and help to transform the company. • Worked with each business unit to analyze markets needs and trends, assess business opportunities and develop plans to leverage capabilities.• Created portfolio management models, analyzed investment options, and quantified risk using simulation tools. Process yielded acquisition and organic investment plan.• Facilitated and coordinated executive board meetings and portfolio decision process.• Stock price increased 160% since employees acquired the company in 2001.• Worked to effectively communicate vision and strategy throughout the company. Coordinated quarterly company updates linking company strategy and goals to shareholder growth. • Developed leadership council to educate and communicate to most influential employees.

Appleton, Wi

Responsible for leading the company’s long-range planning effort in logistics and manufacturing.• Developed linear programming tools to optimize the use of existing resources and identify and analyze future needed capabilities. Saved $2.5+ million per year through optimizing make/purchase decisions. • Leader and coordinator of logistics and manufacturing planning for new product development and acquisition efforts.

Appleton, Wi

Led two 13 person teams responsible for executing tactical and long range manufacturing, distribution and inventory strategies for $80m in finished goods, WIP, and raw materials. • Accomplished continuous improvement in stock service, promise dates, working capital, transportation costs, manufacturing efficiency, product flow, forecast accuracy and production plan accuracy.

Milwaukie, Oregon

Organized successful start-up of DC and responsible for daily operation of force in meeting objectives of safety, inventory, and next day delivery of stock and cross-dock product to customers in the Northwest and Canada.DC met all service objectives and was 10% under budget in its inaugural year.

Appleton, Wi

Leadership position in logistics and planning functions and projects including multi-plant scheduling, forecasting, long range planning, and stock inventory management in an MRP/DRP environment. Lead-times on make to order product were reduced by 50% Stock outs were reduced by 80%.. Involved in many special projects including application of linear programming as a resource allocation decision-tool for multi-million dollar cost reductions.

M.B.A; Master'S Program, Marketing/Finance/Strategic Management

B.S, Industrial Engineer; Computer Programming And Statistics