What a journey! Being owner and Creative Director at a Digital First Creative Agency put me face to face with national and international clients, developed my leadership and business skills as well aschallenged me to be as creative and analytical as I could be, undestanding where creative meets results.Main Challenges & Results• Planning and execution of Uber’s biggest event in Latin America, “Festival do Lago”, with Uber Boat for the first time in the global West, immersive… Show more What a journey! Being owner and Creative Director at a Digital First Creative Agency put me face to face with national and international clients, developed my leadership and business skills as well aschallenged me to be as creative and analytical as I could be, undestanding where creative meets results.Main Challenges & Results• Planning and execution of Uber’s biggest event in Latin America, “Festival do Lago”, with Uber Boat for the first time in the global West, immersive experiences and an innovative food ordering process with Uber Eats.See more about this work here: https://youtu.be/cqIUGD-5oLQ• Planning and execution for a nation-wide campaign against food waste with WWF, FAO/UN and Embrapa, with tons of free spontaneous media, celebrity engagement, over 30.000 hashtag mentions and 1 million people reached.See more about this work here: https://youtu.be/itoTKwqj-Zo• Successfull lead a team of up to 15 creative professionals such as designers, copywriters, photographers and videomakers in the various agency life challenges. I was responsible for leading, conflict management, team inspiring, client relationship and quality assurance for every creative product the agency delivered. Show less

Chevening is a scholarship scheme funded by the British Government aimed at individuals from all over the world with great leadership potential. The programme funds masters scholarships at any british university. In 2013 I was the youngest scholar.

Research, definition and implementation of content strategy for websites, apps and webpresence in general for public and private clients. Copywriting and review of web texts includingsites and social media.Main Challenges & Results• Creation of engaging and interesting web content for the Time Agro Brasil campaign, anation-wide campaign starred by Pelé aimed at valuing Brazilian farmers.• Creation of Digital content for Brazillian entrepreneurs who visited… Show more Research, definition and implementation of content strategy for websites, apps and webpresence in general for public and private clients. Copywriting and review of web texts includingsites and social media.Main Challenges & Results• Creation of engaging and interesting web content for the Time Agro Brasil campaign, anation-wide campaign starred by Pelé aimed at valuing Brazilian farmers.• Creation of Digital content for Brazillian entrepreneurs who visited Sebrae-SP’swebsite, in order to retain audience and boost sales.• Planning, creating and analyzing Social Media for various clients. Show less

Support the Launch and initial actions of the GREAT Campaign and the UKBrasil season.Main Challenges & Results• Planning details of the campaign launch in partnership with headquarters in London, UK• Suggesting events on which UKBrasil could take part of, boosting the campaign’s reach beyond the usual audience affected by the Embassy to reach students and professionals from different fields.• Designing campaign branded materials, making sure tha campaign maintained a… Show more Support the Launch and initial actions of the GREAT Campaign and the UKBrasil season.Main Challenges & Results• Planning details of the campaign launch in partnership with headquarters in London, UK• Suggesting events on which UKBrasil could take part of, boosting the campaign’s reach beyond the usual audience affected by the Embassy to reach students and professionals from different fields.• Designing campaign branded materials, making sure tha campaign maintained a solid visual identity throughout numerous events and actions. Show less

Responsável pela estratégia geral da empresa e sua representação institucional. Ao lado da presidente à época, encabecei o primeiro planejamento estratégico da empresa júnior, traçando metas, definindo objetivos e, pela primeira vez na história da agência, implementando uma visão clara de futuro para o negócio.

Gerenciamento de equipes de até 10 profissionais criativos, sendo responsável pela organização de pauta, controle de qualidade, inspiração da equipe, solução de conflitos e execução das demandas mais estratégicas da agência.

Desenvolvimento de conceitos criativos e copy persuasivo para peças e campanhas publicitárias para clientes de pequeno a médio porte.