Geoffrey Beliard Email and Phone Number
Geoffrey Beliard work email
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I am an experienced digital commerce and marketing professional with expertise in account management, digital marketing/advertising, consumer insights, vendor management, category management, and omni-channel data & analytics. I am a passionate and self-motivated team player with a track record of successfully designing and executing marketing, advertising programs and products for e-commerce to maximize sales, profitability and market share.Specialties: e-commerce, omnichannel, consumer package goods (CPG), supply chain, marketing research, marketing analysis, vendor management, syndicated research, digital advertising, account management, category management, eCommerce measurement services/technologies (OCR, Stackline, Nielsen, 1010 Data, Slice, similarweb, Salsify, Syndigo, Escential…) and retailer portals (ARA, ARAP, ABVP, AMS, AAP, Retail Link, Luminate Target POL, Kroger 8451/Stratum..)
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Senior Director Of Product SolutionsPacvue Nov 2021 - PresentLos Angeles, Ca, Us- Lead product for Pacuve Commerce (retail execution platform) driving omni-channel operational and optimization excellence.- Launched Amazon Vendor and Seller solutions exceeding revenue targets on year 1 and counting- Responsible for product vision and strategy working closely with technical product team and clients.
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Ecommerce Technology And Capability ManagerKimberly-Clark Jun 2018 - Nov 2021Irving, Tx, Us- Led digital commerce data analytics team supporting all retailers with their POS, market share, digital shelf insight, media performance and shipments needs.- Deployed Amazon SP-API globally to enable self service reporting for sales, finance and category management teams- Launched a digital commerce recommendation engine for sales, inventory, product page content, share of search and retail media for Walmart, Target Kroger and Costco (internal platform) -
Director Of Advisory ServicesStackline Sep 2017 - Jun 2018Seattle, Washington, Us- Mayborn Group (Tommee Tippee/Gro Company) Account Manager: managed all Amazon customer relationships including but not limited to retail negotiations, category management, business planning, marketing programs (AMS, AAP, AMG) and trade/promotions.- Managed and optimize Amazon marketing/advertising programs (AMS, AAP, Merchandising and promotions) to drive sustainable sales growth. - Developed eCommerce strategies to drive profitable growth and maximize retail media incrementality (Purina, Nespresso, Mondelez) -
Sr. Manager - Global Data & Analytics - EcommerceMondelēz International May 2016 - Sep 2017Greater Chicago Area, Il, Us- Launched Mondelez global eCommerce data and analytics program supporting a 2020 ambition to deliver $1B in eCommerce revenue (https://blogs.wsj.com/cio/2017/04/26/mondelez-cio-deploys-analytics-platform-in-e-commerce-push/).- Defined business requirements across supply chain, e-tailer point of sales and content measurement data to streamline and automate reporting and insights discovery.- Deployed Tableau BI platform enabling automated, self-service eCommerce reporting and analytics across sales, marketing, finance and business planning. -
Sr. Category Development Manager - EcommerceKimberly-Clark Apr 2015 - May 2016Irving, Tx, Us- Managed and led all Amazon reporting and analytics for family, adult and feminine care (a $40MM business) supporting sales, marketing, channel teams- Partnered with Global Marketing Research & Analytics (GMRA) team to increase awareness and access of eCommerce information within Kimberly Clark- Developed and deployed Tableau reporting, business intelligence solution, providing an automated self-service platform for all Amazon data services (Vendor Central, OneClickRetail, SAP, ABVP…)- Partnered with GMRA and IT to expand breadth and depth of internal and external data sources needed to support the Amazon business (e.g. Forrester Research, Slice…)
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Marketing Research Program ManagerAmazon.Com May 2012 - Apr 2015Seattle, Wa, Us- Developed and managed marketing research insight program for 240+ account executives and 15+ marketers globally, directly supporting $133MM in revenues in 2014.- Deliver high volume of marketing and research content in support of sales and marketing organizations growing at a 63% annual rate. - Maintain a +90% on-time delivery service level agreement.- Streamlined research request ticketing system by integrating it in salesforce.com to enable faster and more accurate reporting. - Manage syndicated research budget supporting global sales and marketing organizations which entails working with external vendors and internal stakeholders and tools ($400k annual budget). -
Sr. Marketing Research AnalystAmazon.Com May 2009 - Apr 2012Seattle, Wa, Us- Developed and established a ticketing system to track research request inquiries enabling reporting and revenue support attribution.- Managed syndicated marketing research tools supporting our global sales and marketing teams directly supporting $19MM+ in sales - Designed and managed Amazon Media Group’s first SharePoint instance, AMG primary content management tool for Marketing, Sales and Advertising Operations materials - Implemented AMG’s salesforce.com instance and acted as Administrator supporting 60+ global sales force. Responsibilities included: business rules and technical requirements documentation, weekly reporting, dashboard creation and maintenance, and ad-hoc reporting.
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Account Manager / Business AnalystAmazon.Com Aug 2006 - May 2009Seattle, Wa, Us- Managed package insert accounts supporting 12 sales representatives with $6MM+ in total revenue.- Managed package insert inventory forecast and reporting across 7 FC’s for US and UK programs ensuring on time campaign delivery.- Increased efficiency by 25% of time spent managing package insert program to support account management and operations needs of our online advertising program. - Managed offline and online advertising revenue model – key system used for revenue forecast, booking, sales commissions, invoicing, collection and various finance and product reporting ($150MM)- Reduced past due account by $1MM within 45 days of roll out after creating and implementing a new collection process.
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Marketing And Advertising SpecialistWashington Dental Service Nov 2004 - Jul 2006Seattle, Washington, Us- Managed new corporate website branding project by leading cross functional team including sales, IT, Finance and marketing and writing business and technical requirements documentations. - Generated a $25k annual cost savings by developing a marketing and communication plan for the launch of an online self-service enrollment service for small business dental insurance.- Managed sales and marketing collateral re-design project reflecting updated branding guidelines with collaboration of outside creative agency.- Acted as the interim advertising manager for 6 months after departure of Marketing and Communication Manager, managing a $1.2MM multi-channel advertising budget -
Marketing AssistantWashington Dental Service 2000 - 2004Seattle, Washington, Us- Managed, planned and executed sales and promotional events such as educational seminars, golf tournaments for key insurance business decision makers with an average budget of $20-50k per event.- Managed monthly reporting and analysis for the sales and marketing departments including but not limited plan enrollment, profitability and average plan premium.
Geoffrey Beliard Skills
Geoffrey Beliard Education Details
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Seattle UniversityMarketing And It -
Seattle UniversityInternational Business
Frequently Asked Questions about Geoffrey Beliard
What company does Geoffrey Beliard work for?
Geoffrey Beliard works for Pacvue
What is Geoffrey Beliard's role at the current company?
Geoffrey Beliard's current role is Product@Pacvue | Former: Amazon, Mondelez, Stackline, Kimberly Clark.
What is Geoffrey Beliard's email address?
Geoffrey Beliard's email address is gb****@****ail.com
What is Geoffrey Beliard's direct phone number?
Geoffrey Beliard's direct phone number is +140475*****
What schools did Geoffrey Beliard attend?
Geoffrey Beliard attended Seattle University, Seattle University.
What skills is Geoffrey Beliard known for?
Geoffrey Beliard has skills like Online Advertising, Marketing Research, Digital Marketing, Analytics, E Commerce, Marketing, Email Marketing, Management, Web Analytics, Advertising, Sem, Digital Media.
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