Gregory Birgfeld Email & Phone Number

Searsmont, Me, Us

Downtown Redwood City, California, Us

Hayward, Ca, Us

Brisbane, California, Us

Redesign and launch of new evolved branding that enabled Sangamo to highlight their shift from a purely R&D organization to one that is developing therapies with partners as well as solely owned genomic therapy programsRedesign/launch of their corporate website, including the creation of a differentiated branded look and feel for scientific illustrations and outward facing materials such as patient education/awareness materials. Redesign/launch an entirely new intranet site (with a modernized ATM GUI interface), including 8-10 articles per month ranging from culture, corporate and education, and continued development of the portal for company values and cultureCreated and managed a reinvented social media strategy to expand corporate/scientific visibility to potential partners, for talent acquisition & to set the stage for future disease advocacySimultaneously launched a robust social media/digital media listening platform to provide visibility into perception of brand across the industry, within the scientific community and in preparation for future disease-area and therapy launches.Additionally, worked directly with teams across the company that use and apply company brand, identity, culture, and values. These teams included: Diversity, Equity & Inclusion leadership team, New Hire planning team, Values and Culture team, and the production of monthly Town Halls and an expansive events calendar.

Companies often struggle to develop a solid digital and social media brand strategy because they struggle to truly understand their customers and how to communicate with them. I have been working with brands for more than two decades and in many different capacities and have been focused on Digital and Social Media Strategy for the last 10 years, specifically in the biotech and biopharma sector. I bring this long experience along with my unique ability to see past the clutter and find the true pathway to making your brand and products a valuable partner in your customers lives.My first question is always, “Is the brand working hard enough FOR its customers?” Is it communicating on the channels customers choose to communicate on and is the brand an active participant in conversations?I learn a company’s story, from top to bottom, and then leverage all its assets, some obvious, some obscure, to communicate that story as widely as possible by creating compelling stories that combine the internal culture and the external brand. This can reveal the pride of its employees and the company’s core values to present an authentic persona of a company and make a brand rise above the clutter.

New York, Ny, Us

Developed global digital and communications strategies for a variety of healthcare, health-tech, pharma and biotech clients. Writing skills included the creation of press releases, executive communications, internal communications and corporate transition communications. Worked hand in hand with executive leadership teams to develop content for all standard and digital communications channels and am comfortable writing explicitly in the tone of executives.

Emeryville, Ca, Us

Responsible for all aspects of corporate communications globally for this growing biotech, which specializes in developing platforms that enable a quantum capability leap in single cell-by-cell differentiation and culture and ultimately empower the reactivation of a patient’s own immune system to defeat diseases such as cancer as well as autoimmune disorders. I oversee media relations, internal communications, external website, social media, product communications and executive communications.

Sunnyvale, Ca, Us

Collaborated across the organization to both educate and activate the digital strategy for Pharmacyclics (now an AbbVie company). This included but was not limited to the creation of a robust and active brand presence on all relevant digital and social media channels. In addition to these efforts the implementation of a social layer within the organization to facilitate the creation and promotion of content that reflects the true culture of the company. Developed and designed the digital platforms, both corporate and disease-awareness sites, created and maintained the social media listening strategy while maintaining adherence to all legal, regulatory and compliance guidelines. I also advised on strategy for all efforts impacting customer experience, social interaction and user interface and design. Developed internal collaboration tools and strategy for both closed and company-wide interactions.

South San Francisco, Ca, Us

Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including the creation and supervision of high-profile channel accounts including, Twitter, Facebook and other channels, and integrating interactive media into the overall business strategy. Other duties include monitoring and analysis of social media trends and their impact on the company brand and internal social media strategies including collaboration and building and maintaining a strong internal culture.

Sunnyvale, Ca, Us

Full time focus on social media activities including social listening strategies, compliance and regulatory adherence and the launching of social media channels. Worked across the company to further the expansion of internal and external brand awareness and education. Presented brand and social media strategy to entire global organization. Highlights included promotion through partnerships with the Discovery Channel, working with the Gates Foundation and the World Health Organization and the creation of award winning media, annual reports and tradeshow properties. Team lead on design, implementation and launch of Company intranet site.

Sunnyvale, Ca, Us

Guided the brand through all departments of the company. Worked in all forms of media from video and audio to literature, web, real-time marketing and internal marketing. My interactions were broad and touched many facets of the company from marketing objectives, sales teams, manufacturing teams, HR and many other areas within the company. I provided both design and production services as well as brand strategy. Created production management processes for team approvals, regulatory and legal review and executive-level approvals for materials including print, packaging, marketing, tradeshows and events as well as agency and vendor management.

San Francisco, Ca, Us

Worked with multiple teams to create brand and marketing materials for Amazon, American Express, Ebay and Comcast

Created Print and design materials for HP and Sprint. Designed and worked on new pitch team to create new client proposals and media kits.

Us

Developed production process between multiple international-based 3D artwork development teams using custom production system. Lamplighter studios created 3d modeling and rendering services for clients for use in gaming environments and other applications. Managed a 24-hour production cycle coordinating 3D designers in Hong Kong, Taiwan, Japan, New York and the Bay Area.

Production Manager for the 80-210pg alternative weekly, The East Bay Express and the SFWeekly. Managed all aspects of the production department and a team of advertising designers and special section designers.

Designed 80-220 page weekly newspaper, including layout, editorial design, advertising design. I also created an automated editorial content server and photo archiving system that would allow for easy access to stories and photos everywhere in the news funnel

Designed and launched one of the first all digital prepress departments for a newspaper with less than 200,000 readership. Using mac platform and digital imaging, created a direct to film production process for publishing company responsible for more than 10 different local newspapers