Personal Styling, Fashion Merchandising, Marketing and Interior Design Projects for private clients, groups and corporations

:Responsible for providing all fashion trend, color and fabric direction for NT brand, which is a better contemporary line for former super model Niki Taylor:Identified the seasonal "must haves":Developed focused color palettes for prime delivery periods:Produced fashion marketing pieces to visually convey the message:Critical link with design, merchandising and marketing:Supervised and directed staff responsible for design, CAD design and graphic art

Fashion design, merchandising and publishing)Sr. Fashion Marketing, Merchandising and Design Consultant Expertise in identifying and executing product and brand vision and directing design and marketing strategy Strategic consulting including business plan and sales strategy developmentCo-authoring fashion publication with published author and principal of corporation

Providing fashion trend and color forecasting, fashion design direction and merchandising expertise, product development and fashion marketing projects.Responsible for the direction and development of all private brand products, apparel and accessories for an annual budget receipt of over $200M for a 350 store chainProvided creative leadership and actively interfaced with Marketing, Advertising and Visual Presentation on establishing and maintaining brand integritySupervised, directed and coached staff of merchandisers, buyers, associate merchandisers and buyers, designers and graphic artists throughout all phases of product development and open market assortment planning

Over 1000 stores in thirty-one states, approximately $1B in annual volume)AVP-Director of Fashion MerchandisingResponsible for providing all fashion trend, fabric and color direction in a timely and actionable manner for all Cato and It's Fashion merchants and senior management. This includes Womenswear (Missy & Plus Sizes), Juniors, Young Men's, Girls 7-16, Accessories and FootwearProduced multi media fashion marketing pieces to visually and verbally convey message. Vehicles ranged from major PowerPoint presentations to trend forecast bookletsDeveloped focused color palettes for seasonal delivery targetsExtensive global travelCollaborated with merchants in domestic market to edit and identify fashion opportunities. Shop retail in all markets for fashion direction and procurement of samples for product developmentWas critical link with all merchandising areas including Product Development, Visual Presentation, Marketing/Advertising and Store PlanningConceptualized, created and produced premiere issue of Cato Magazine which has become one of the most important fashion marketing toolsResponsible for styling and accessorizing all fashion print and television advertisingResponsible for product packaging design including but not limited to labels, hangtags and jokersSupervised and directed staff responsible for CAD design, graphic art, color analysis and fashion styling

Partnered with buyers to develop private label programs within all apparel classifications and brandsProvided trend, color and fabric direction to the merchandise organization to ensure newness of items and the integrity of the brandsSupervised fashion merchandise coordinators, stylists, and administrative assistantCritical link in The Softer Side of Sears campaign, fashion marketing and public relations programs

Responsible for concept, design, and presentation for all categories of Men's and Young Men's private brand product for member storesCreated three new exclusive brands resulting in volume increases from zero to $200K first costResponsible for the development of pre-production samples for all productsSupervised and directed a staff of fashion designers and graphic artists