Please complete the CAPTCHA to continue
A concise factual answer block for searchers comparing this professional profile.
Gustavo Boffa is listed as Director at Exera at Exera SRL, based in Argentina, Argentina, Argentina. AeroLeads shows a matched LinkedIn profile for Gustavo Boffa.
Gustavo Boffa previously worked as Founder - Director at Exera Srl and National Trade Marketing Manager at Ccu S.A.. Gustavo Boffa holds Commercial & Marketing Strategy from Iae.
Expertisse in: Point of Sale Execution - Excellence Execution Process (Commercial Process Management): Planning - Execution - Tracking & Learning. - Trade Marketing -In Store Intelligence & Management - Commercial Intelligence - In Store Intelligence Process suppported by In Store Software used by Coca-Cola Company South Latin Busines Unit and its Bottlers.Planning: Inputs - Segmentation - Ideal Offer/ Perfect Store / Store by cluster - Execution: Score and metrics - Communication to sales force - Learning: Reporting & Intelligence - Revenue Growth Management & Pricing - Sales Forces & Merchandiser Activities - Developement of ExecutionTracking Tools at POSDevelopment of In Store SoftwareAssets Management: Operating & Tools; Cold Drink Equipment/ Coolers/ Others assets with complex management and operating flowsDeveloped an intelligence sistem to evaluate execution on point of sale (POS)Managed a cultural change to make decision based on factsNew way to do: Sale Forces focused on main action & topics by storeCultural management change between Marketing and Sales Areas- Build sistems to provide fact from many sources of dataBuild information instead of data deliveryBuild a competitive advantageCoca-Cola system took this advantage to export to every bottling.
Listed skills include Trade Marketing, Marketing Strategy, Customer Insight, Shopper Marketing, and 19 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Buenos Aires
The EXEcution ERA. The time to set a entire Execution Process up to reach the point of sales at FMCG industries. A process based on intelligence and support by softwares, involving every commercial area such as marketing, trade markeitng, planning with special focus to reach the executor: sales and merchandisers forces.We help to manage the execution at.
New Execution Tools & Intelligence. New Assets Tool: tracking, maintenance, etc. This was also taken by CCU Corporation.Execution Scoring, kpi, etc.Execution Tracking.Sales Force Training.Development of Plans, IT Solutions, Assets Mangement, POP, suplliers, etc at Point of Sales. Tracking and Scorecards.
Develop customer thru newest management tools & business intelligence.
Communication regional Manager from Méxcio to Argentina.Image, Identity and Intelligence responsability.
Develope the Coca-Cola System tracking which became a competitive advantage and benchmark at global level.Develope Intelligence sistem and data mining culture. Nowday, this is an competitive advantege for ALL FEMSA (Including beers business and Oxxo shops) and Coca-Cola Company.
Responsable de mantener y desarollar el negocio. LLevaba las cuentas de empresas y a través de servicios información, análisis y otros, debíamos generar nuevos negocios acorde a la detección de necesidades de nuestrso clientes.
Quick answers generated from the profile data available on this page.
Gustavo Boffa works for Exera SRL.
Gustavo Boffa is listed as Director at Exera at Exera SRL.
Gustavo Boffa is based in Argentina, Argentina, Argentina while working with Exera SRL.
Gustavo Boffa has worked for Exera Srl, Ccu S.A., Coca-Cola Company South Latin Business Unit, The Nielsen Company Latam, and Coca-Cola Femsa De Buenos Aires.
You can use AeroLeads to view verified contact signals for Gustavo Boffa at Exera SRL, including work email, phone, and LinkedIn data when available.
Gustavo Boffa holds Commercial & Marketing Strategy from Iae.
Gustavo Boffa is listed with skills including Trade Marketing, Marketing Strategy, Customer Insight, Shopper Marketing, Fmcg, Nielsen, Marketing Management, and Business Strategy.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Gustavo Boffa you were looking for.
