Gustavo Boffa

Gustavo Boffa Email and Phone Number

Director at Exera @
Gustavo Boffa's Location
Argentina, Argentina
About Gustavo Boffa

Expertisse in: Point of Sale Execution - Excellence Execution Process (Commercial Process Management): Planning - Execution - Tracking & Learning. - Trade Marketing -In Store Intelligence & Management - Commercial Intelligence - In Store Intelligence Process suppported by In Store Software used by Coca-Cola Company South Latin Busines Unit and its Bottlers.Planning: Inputs - Segmentation - Ideal Offer/ Perfect Store / Store by cluster - Execution: Score and metrics - Communication to sales force - Learning: Reporting & Intelligence - Revenue Growth Management & Pricing - Sales Forces & Merchandiser Activities - Developement of ExecutionTracking Tools at POSDevelopment of In Store SoftwareAssets Management: Operating & Tools; Cold Drink Equipment/ Coolers/ Others assets with complex management and operating flowsDeveloped an intelligence sistem to evaluate execution on point of sale (POS)Managed a cultural change to make decision based on factsNew way to do: Sale Forces focused on main action & topics by storeCultural management change between Marketing and Sales Areas- Build sistems to provide fact from many sources of dataBuild information instead of data deliveryBuild a competitive advantageCoca-Cola system took this advantage to export to every bottling.

Gustavo Boffa's Current Company Details
Exera SRL

Exera Srl

Director at Exera
Gustavo Boffa Work Experience Details
  • Exera Srl
    Founder - Director
    Exera Srl Apr 2013 - Present
    Buenos Aires
    The EXEcution ERA. The time to set a entire Execution Process up to reach the point of sales at FMCG industries. A process based on intelligence and support by softwares, involving every commercial area such as marketing, trade markeitng, planning with special focus to reach the executor: sales and merchandisers forces.We help to manage the execution at poin of sales. A complex process we make it simple...we make it possible. WE MAKE IT HAPPENClients: Coca-Cola South Latin Business Unit - Lindley Coporation (Perú) - Arca Continental (Argentina) - Embonor /Chile) - Andina (Argentina) - Embol (Bolivia) - Monresa (Uruguay)Arca Continental won in 2015 The World Wide Coca-Cola Execution Excellence Award due to the result of setting and Execution Process & Platform powered by Exera.For further information, please join us at: www.exera.com.ar
  • Ccu S.A.
    National Trade Marketing Manager
    Ccu S.A. 2008 - Apr 2013
    New Execution Tools & Intelligence. New Assets Tool: tracking, maintenance, etc. This was also taken by CCU Corporation.Execution Scoring, kpi, etc.Execution Tracking.Sales Force Training.Development of Plans, IT Solutions, Assets Mangement, POP, suplliers, etc at Point of Sales. Tracking and Scorecards.
  • Coca-Cola Company South Latin Business Unit
    Customer Development Manager
    Coca-Cola Company South Latin Business Unit Jun 2007 - Aug 2008
    Develop customer thru newest management tools & business intelligence.
    View
  • The Nielsen Company Latam
    Latam Regional Manager
    The Nielsen Company Latam May 2005 - Jun 2007
    Communication regional Manager from Méxcio to Argentina.Image, Identity and Intelligence responsability.
    View
  • Coca-Cola Femsa De Buenos Aires
    Market Intelligence Chief
    Coca-Cola Femsa De Buenos Aires Feb 2000 - May 2005
    Develope the Coca-Cola System tracking which became a competitive advantage and benchmark at global level.Develope Intelligence sistem and data mining culture. Nowday, this is an competitive advantege for ALL FEMSA (Including beers business and Oxxo shops) and Coca-Cola Company.
    View
  • The Nielsen Company
    Gerente De Cuentas
    The Nielsen Company 1994 - 2000
    Responsable de mantener y desarollar el negocio. LLevaba las cuentas de empresas y a través de servicios información, análisis y otros, debíamos generar nuevos negocios acorde a la detección de necesidades de nuestrso clientes.

Gustavo Boffa Skills

Trade Marketing Marketing Strategy Customer Insight Shopper Marketing Fmcg Nielsen Marketing Management Business Strategy Forecasting Market Research Negotiation Business Planning Sales Management Spanish Strategic Planning Marketing Crm Mercadotecnia Estrategia Empresarial Plan De Negocio Marketing Comercial Marketing Orientado Al Cliente Estrategia De Mercadotecnia

Gustavo Boffa Education Details

Frequently Asked Questions about Gustavo Boffa

What company does Gustavo Boffa work for?

Gustavo Boffa works for Exera Srl

What is Gustavo Boffa's role at the current company?

Gustavo Boffa's current role is Director at Exera.

What schools did Gustavo Boffa attend?

Gustavo Boffa attended Iae, Universidad Nacional De Lomas De Zamora.

What are some of Gustavo Boffa's interests?

Gustavo Boffa has interest in Politics, Education, Arts And Culture, Economic Empowerment.

What skills is Gustavo Boffa known for?

Gustavo Boffa has skills like Trade Marketing, Marketing Strategy, Customer Insight, Shopper Marketing, Fmcg, Nielsen, Marketing Management, Business Strategy, Forecasting, Market Research, Negotiation, Business Planning.

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