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Gustavo Boffa Email & Phone Number

Director at Exera at Exera SRL

Location: Argentina 6 work roles 2 schools

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✓ Verified Jul 2026 3 data sources Profile completeness 100%

Current company

Exera SRL

Role

Director at Exera

Location

Argentina

Who is Gustavo Boffa? Overview

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Gustavo Boffa is listed as Director at Exera at Exera SRL, based in Argentina. AeroLeads shows a matched LinkedIn profile for Gustavo Boffa.

Gustavo Boffa previously worked as Founder - Director at Exera Srl and National Trade Marketing Manager at Ccu S.A.. Gustavo Boffa holds Commercial & Marketing Strategy from Iae.

Profile bio

About Gustavo Boffa

Expertisse in: Point of Sale Execution - Excellence Execution Process (Commercial Process Management): Planning - Execution - Tracking & Learning. - Trade Marketing -In Store Intelligence & Management - Commercial Intelligence - In Store Intelligence Process suppported by In Store Software used by Coca-Cola Company South Latin Busines Unit and its Bottlers.Planning: Inputs - Segmentation - Ideal Offer/ Perfect Store / Store by cluster - Execution: Score and metrics - Communication to sales force - Learning: Reporting & Intelligence - Revenue Growth Management & Pricing - Sales Forces & Merchandiser Activities - Developement of ExecutionTracking Tools at POSDevelopment of In Store SoftwareAssets Management: Operating & Tools; Cold Drink Equipment/ Coolers/ Others assets with complex management and operating flowsDeveloped an intelligence sistem to evaluate execution on point of sale (POS)Managed a cultural change to make decision based on factsNew way to do: Sale Forces focused on main action & topics by storeCultural management change between Marketing and Sales Areas- Build sistems to provide fact from many sources of dataBuild information instead of data deliveryBuild a competitive advantageCoca-Cola system took this advantage to export to every bottling.

Listed skills include Trade Marketing, Marketing Strategy, Customer Insight, Shopper Marketing, and 19 others.

Current workplace

Gustavo Boffa's current company

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Exera Srl

Director at Exera

6 roles · 33 years

Gustavo Boffa work experience

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Founder - Director

Current

Exera Srl

Buenos Aires

The EXEcution ERA. The time to set a entire Execution Process up to reach the point of sales at FMCG industries. A process based on intelligence and support by softwares, involving every commercial area such as marketing, trade markeitng, planning with special focus to reach the executor: sales and merchandisers forces.We help to manage the execution at poin of sales. A complex process we make it simple...we make it possible. WE MAKE IT HAPPENClients: Coca-Cola South Latin Business Unit - Lindley Coporation (Perú) - Arca Continental (Argentina) - Embonor /Chile) - Andina (Argentina) - Embol (Bolivia) - Monresa (Uruguay)Arca Continental won in 2015 The World Wide Coca-Cola Execution Excellence Award due to the result of setting and Execution Process & Platform powered by Exera.For further information, please join us at: www.exera.com.ar

Apr 2013 - Present

National Trade Marketing Manager

Ccu S.A.

New Execution Tools & Intelligence. New Assets Tool: tracking, maintenance, etc. This was also taken by CCU Corporation.Execution Scoring, kpi, etc.Execution Tracking.Sales Force Training.Development of Plans, IT Solutions, Assets Mangement, POP, suplliers, etc at Point of Sales. Tracking and Scorecards.

2008 - Apr 2013

Customer Development Manager

Coca-Cola Company South Latin Business Unit

Develop customer thru newest management tools & business intelligence.

Jun 2007 - Aug 2008

Latam Regional Manager

The Nielsen Company Latam

Communication regional Manager from Méxcio to Argentina.Image, Identity and Intelligence responsability.

May 2005 - Jun 2007

Market Intelligence Chief

Coca-Cola Femsa De Buenos Aires

Develope the Coca-Cola System tracking which became a competitive advantage and benchmark at global level.Develope Intelligence sistem and data mining culture. Nowday, this is an competitive advantege for ALL FEMSA (Including beers business and Oxxo shops) and Coca-Cola Company.

Feb 2000 - May 2005

Gerente De Cuentas

The Nielsen Company

Responsable de mantener y desarollar el negocio. LLevaba las cuentas de empresas y a través de servicios información, análisis y otros, debíamos generar nuevos negocios acorde a la detección de necesidades de nuestrso clientes.

1994 - 2000 ~6 yrs

2 education records

Gustavo Boffa education

Commercial & Marketing Strategy

Iae

License, Public Affairs & Relations

Universidad Nacional De Lomas De Zamora

FAQ

Frequently asked questions about Gustavo Boffa

Quick answers generated from the profile data available on this page.

What company does Gustavo Boffa work for?

Gustavo Boffa works for Exera SRL.

What is Gustavo Boffa's role at Exera SRL?

Gustavo Boffa is listed as Director at Exera at Exera SRL.

Where is Gustavo Boffa based?

Gustavo Boffa is based in Argentina while working with Exera SRL.

What companies has Gustavo Boffa worked for?

Gustavo Boffa has worked for Exera Srl, Ccu S.A., Coca-Cola Company South Latin Business Unit, The Nielsen Company Latam, and Coca-Cola Femsa De Buenos Aires.

How can I contact Gustavo Boffa?

You can use AeroLeads to view verified contact signals for Gustavo Boffa at Exera SRL, including work email, phone, and LinkedIn data when available.

What schools did Gustavo Boffa attend?

Gustavo Boffa holds Commercial & Marketing Strategy from Iae.

What skills is Gustavo Boffa known for?

Gustavo Boffa is listed with skills including Trade Marketing, Marketing Strategy, Customer Insight, Shopper Marketing, Fmcg, Nielsen, Marketing Management, and Business Strategy.

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