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Gustavo Braid Email & Phone Number

Head of Havas Market and Motech Brazil at Havas
Location: São Paulo, Brazil 9 work roles 2 schools
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Current company
Havas
Role
Head of Havas Market and Motech Brazil
Location
São Paulo, Brazil
Company size
15619 employees

Who is Gustavo Braid? Overview

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Gustavo Braid is listed as Head of Havas Market and Motech Brazil at Havas, a with 15619 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Gustavo Braid.

Gustavo Braid previously worked as OneVue LATAM Business Lead at Um Worldwide and OneVue Digital Lead LATAM at Um Worldwide. Gustavo Braid holds Bacharelado Em Engenharia, Engenharia Ambiental E Sanitária from Escola Politécnica Da Usp.

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Havas

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Profile bio

About Gustavo Braid

With a background in engineering and marketing, I'm passionate about how data can help marketers to be more effective and efficient in their actions. For the past 9 years have been managing cross-functional initiatives in comms, digital marketing, media buying, business intelligence, data solutions and social media.Strong client service skills and experience working with global brands to grow market share, drive ROI and improve customer loyalty through data insights. My job has always been to help businesses best optimize their investments and drive decisions by measuring their true value from advertising.Creative, data-driven, dynamic, strategic and self-motivated, with intellectual stamina and attitude to thrive. Appraised as hands-on, curious, fast learner, and a real team player.Key technical areas of work include Cross Channel Planning and Measurement focused on ROI, Forecasting, 1P/2P/3P Data Strategy, Media Analytics, Attribution, Client Management and Partnerships, Data Storytelling and Insights.

Listed skills include Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, and 2 others.

Current workplace

Gustavo Braid's current company

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Havas
Havas
Head of Havas Market and Motech Brazil
State of São Paulo, Brazil
Website
havas.com
Employees
15619
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Company profile
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9 roles

Gustavo Braid work experience

A career timeline built from the work history available for this profile.

Head Of Havas Market And Motech Brazil

Havas

State Of São Paulo, Brazil

Onevue Latam Business Lead

Um Worldwide

São Paulo, Brazil

Onevue Digital Lead Latam

Um Worldwide

São Paulo, Brazil

Integrate and adapt Global digital strategies to the LATAM region for all Kenvue Brands.Lead and delegate the implementation of innovation initiatives on Media Planning, Data collection, Media guidelines, and Performance cases in each country.

Dec 2021 - Jul 2024

Account Director, Hbo Max Brasil

Um Worldwide

São Paulo, São Paulo, Brazil

Lead media buying strategies for online and offline channelsCoordination of local and centralized teams to output the optimal campaign implementation and results.Launched titiles: Space Jam A New Legacy, Champions League, The Suicide Squad, Matrix and Paulistão.Cases:- Subscribers projection for a year beaten in the first 3 months after launch.

Aug 2021 - Nov 2021

Data & Ad Ops Manager

Dojo

São Paulo, Brazil

Clients: L’Oréal, Amazon Prime Video, Orthopride, Warner Channel, TNT, ASICS, Taco Bell, Johnson & Johnson, Lady DriverLeader of data team, comms planning and media;Coordination of data collection methodologies and processes;Generating insights to review strategies and new initiatives;Daily monitoring of campaign results for optimization and results efficiency;Elaboration of media reports with crossing of business results for learning and improvements;Coordination of performance and programmatic media work to ensure synergy with the data team, outlining strategies that meet clients' business objectives.Responsible for contracting and consulting data collection tools and DSPs in line with the challenges of each client.Cases:- Acceleration of sales on L'Oréal's digital channels due to the 3.3 ROAS performance campaign for dermocosmetic products during the pandemic- Execution of campaigns with a ROAS of 20+ for ASICS running shoes full-funnel campaigns with price point of R$ 799 +

Apr 2019 - Aug 2021

Data Manager

Dojo

São Paulo

Jan 2019 - Mar 2019

Data Manager

Crane.

São Paulo E Região, Brasil

Clients: HBO LATAM, Warner Channel, TNT, Drinkfinity PepsiCo, Mary Kay, Gaúcha ZH, Royal Prestige e Johnson & Johnson LATAM, Netflix, A+E Group, SamsoniteBeginning a data-driven culture within the agency.Hiring consultancy to help in the process of educating the use of data.Development of proprietary tools to empower other teams of human disciplines with data consumption, as well as creation, development and programming of proprietary dashboards.Planning and strategy of digital campaigns involving programmatic media (Google Marketing Platform) and performance.Building a relationship with customers from different sectors: entertainment, retail, beauty, health, among others.Cases:- Development of a new business line for the agency with sales of customized dashboard services- Cost efficiency gain per acquisition of 60% of new HBO GO subscribers.- Creation of a movie titles decision framework for media investment for the HBO client

Jun 2017 - Dec 2018

Business Intelligence

Crane.

São Paulo E Região, Brasil

Responsible for starting a Business Intelligence area at the agency.Establishing processes and standardizing the delivery of reports for digital campaigns and social media.Planning, configuring and monitoring performance of media campaigns (Google Ads, Facebook Ads and Twitter Ads).Creating KPIs and success metrics to measure campaign effectiveness.Designing and creating dashboards for internal use and for clients (using Klipfolio and Data Studio).

Jan 2015 - Jan 2017

Estagiário

Odebrecht Engenharia E Construção

Rio De Janeiro E Região, Brasil

Participation in a program to develop guidelines and procedures for reducing losses and increasing productivity in infrastructure works - PROSUB / EBN in order to identify procedures where there is a greater waste of inputs from the work; data was collected on various activities regarding the amount of inputs consumed and the amount of inputs discarded. These data were structured in a database that applied a model for calculating waste that could be avoided.Cases:-Result of the work generated a process of measures that reduced the waste of inputs by 7% in the first 3 months.

Jul 2014 - Dec 2014
Team & coworkers

Colleagues at Havas

Other employees you can reach at havas.com. View company contacts for 15619 employees →

OL Ori Lin Ori Lin Colleague at HavasTel Aviv District, Israel View → FM Flor Mouro Flor Mouro Colleague at HavasSantiago, Santiago Metropolitan Region, Chile View → AM Abril M. Abril M. Colleague at HavasArgentina View → LS Laura Saiz Partido Laura Saiz Partido Colleague at HavasGreater Madrid Metropolitan Area, Spain View → DM Digapeng Mothibe Digapeng Mothibe Colleague at HavasGauteng, South Africa View → LM Lerato Maimela Lerato Maimela Colleague at HavasCity Of Johannesburg, Gauteng, South Africa View → TF Tasha Fell Tasha Fell Colleague at HavasHorsforth, England, United Kingdom View → BS Ben Stott Ben Stott Colleague at HavasSydney, New South Wales, Australia View → JI Jose Ignacio Perez Matamala Jose Ignacio Perez Matamala Colleague at HavasChile View → BD Bayram Dinçer Bayram Dinçer Colleague at HavasTürkiye, Turkey View →
2 education records

Gustavo Braid education

Bacharelado Em Engenharia, Engenharia Ambiental E Sanitária

Escola Politécnica Da Usp

Activities and Societies: Diretor de modalidade e atleta da equipe de Handebol e Presidente da Atlética Poli-USPAdiquri valiosas.

General Business Program

Business Training Company

SoftSkills - Comunicação Empresaria e Negociação e Gestão de Conflitos Análise Financeira Análise de Investimentos Finanças Corporativas e.

FAQ

Frequently asked questions about Gustavo Braid

Quick answers generated from the profile data available on this page.

What company does Gustavo Braid work for?

Gustavo Braid works for Havas.

What is Gustavo Braid's role at Havas?

Gustavo Braid is listed as Head of Havas Market and Motech Brazil at Havas.

Where is Gustavo Braid based?

Gustavo Braid is based in São Paulo, Brazil while working with Havas.

What companies has Gustavo Braid worked for?

Gustavo Braid has worked for Havas, Um Worldwide, Dojo, Crane., and Odebrecht Engenharia E Construção.

Who are Gustavo Braid's colleagues at Havas?

Gustavo Braid's colleagues at Havas include Ori Lin, Flor Mouro, Abril M., Laura Saiz Partido, and Digapeng Mothibe.

How can I contact Gustavo Braid?

You can use AeroLeads to view verified contact signals for Gustavo Braid at Havas, including work email, phone, and LinkedIn data when available.

What schools did Gustavo Braid attend?

Gustavo Braid holds Bacharelado Em Engenharia, Engenharia Ambiental E Sanitária from Escola Politécnica Da Usp.

What skills is Gustavo Braid known for?

Gustavo Braid is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Keynote, and Marketing Digital.

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