- Managed a team of 3 analysts and 2 coordinators/specialists, spearheading key BI initiatives such as daily updated dashboards, driving data-driven decision-making.- Developed and deployed a suite of PowerBI and Looker dashboards, tailored to sales, marketing and A&R teams, achieving over 90% monthly user engagement and 60% weekly engagement, significantly enhancing decision-making processes.- Collaborated with sales, marketing, and A&R teams to create and optimize dashboards and… Show more - Managed a team of 3 analysts and 2 coordinators/specialists, spearheading key BI initiatives such as daily updated dashboards, driving data-driven decision-making.- Developed and deployed a suite of PowerBI and Looker dashboards, tailored to sales, marketing and A&R teams, achieving over 90% monthly user engagement and 60% weekly engagement, significantly enhancing decision-making processes.- Collaborated with sales, marketing, and A&R teams to create and optimize dashboards and workflows, improving dashboard creation and team decision-making efficiency.- Mentored junior analysts by providing technical guidance and support, leading to a 20% improvement in their performance and output quality.- Integrated multiple new data sources, including Amazon Redshift, into existing workflows using SQL, enhancing data analysis capabilities and enabling more comprehensive business insights. Show less

- Implemented BI tools, including PowerBI, to enhance the migration process and transfer over 50,000 tracks with a 99% success rate.- Led a global team of cross-functional stakeholders to integrate digital supply chains, improving operational efficiency.

- Led 2 analysts tracking customer behavior, providing insights that resulted in more targeted and effective marketing decisions.- Analyzed consumer behavior using SQL and Databricks and provided actionable insights, resulting in a 50% increase in conversion rates.- Developed and executed communication strategies and go-to-market plans for early-stage products, briefing creative teams and collaborating with product and business units, ensuring relevance and effectiveness of marketing… Show more - Led 2 analysts tracking customer behavior, providing insights that resulted in more targeted and effective marketing decisions.- Analyzed consumer behavior using SQL and Databricks and provided actionable insights, resulting in a 50% increase in conversion rates.- Developed and executed communication strategies and go-to-market plans for early-stage products, briefing creative teams and collaborating with product and business units, ensuring relevance and effectiveness of marketing campaigns.- Oversaw and prioritized the daily execution of hundreds of comms tests, improving campaign efficiency and effectiveness.- Developed and executed SQL queries to analyze customer behavior and segment data for tests, enabling targeted marketing strategies. Show less

- Negotiated music licensing agreements with YouTube, Meta, TikTok, Kwai, iMusica, The Orchard and other international and local players of varying levels of scale, closing deals worth over $90 million in total advances and revenue guarantees, significantly boosting revenue and market reach.- Spearheaded the development of Fluve, a digital music distribution platform, which distributed the #1 most streamed song in 2019 and generated seven figures in revenue in its second year.- Led… Show more - Negotiated music licensing agreements with YouTube, Meta, TikTok, Kwai, iMusica, The Orchard and other international and local players of varying levels of scale, closing deals worth over $90 million in total advances and revenue guarantees, significantly boosting revenue and market reach.- Spearheaded the development of Fluve, a digital music distribution platform, which distributed the #1 most streamed song in 2019 and generated seven figures in revenue in its second year.- Led international licensing initiatives and the Market Intelligence team, driving global expansion and providing strategic market insights that informed key business decisions.- Collaborated with technology suppliers and music services, analyzing deal terms and providing strategic insights that optimized licensing agreements.- Created long-term forecasts and business plans, informing strategic decisions and driving sustainable growth. Show less

- Developed long-term forecasts and business plans, supporting strategic initiatives and contributing to the company’s growth objectives.- Monitored market trends and created insightful presentations for top management, enabling data-driven decision-making.

- Negotiated and secured partnerships for film production and marketing campaigns, enhancing project visibility and funding.- Developed compelling presentations for potential sponsors and coordinated the production of promotional videos, successfully attracting new sponsors and increasing engagement.

- Conducted exploratory data analysis and developed simulation applications, improving logistics efficiency and decision-making.- Created detailed presentations and analyzed inventory policies, providing actionable insights that optimized inventory management.