Gary Busch

Gary Busch Email and Phone Number

Vice President, Channel Development at VinFast U.S. @
Gary Busch's Location
Newnan, Georgia, United States, United States
About Gary Busch

Twenty-eight years of experience in the automotive and motorcycle industries, including eighteen years in mid-level and upper management wholesale positions at regional, corporate and international assignments. Thoroughly familiar with all aspects of the retail sales and service management of dealerships. Extensive experience with automobile distributor/importer organizations in sales, service, business management and market representation. Highly developed management, analytical, technical, negotiation and organizational skills. Fully engaged and detail oriented professional, with well rounded experience in all facets of the industry and ready for any challenge.Specialties: Mr. Busch specializes in franchising, market representation, and retail development. Past associations include, Nanjing Automobile Company (MG), Triumph Motorcycles, KIA Motors America, Indian Motorcycle Company, Mazda North American Operations, Mr. Busch is thoroughly familiar with all aspects of the retail sales and service management of dealerships and has successfully structured dealer networks for several manufacturers while increasing sales per outlet and dealer profitability.

Gary Busch's Current Company Details
VinFast U.S.

Vinfast U.S.

Vice President, Channel Development at VinFast U.S.
Gary Busch Work Experience Details
  • Vinfast U.S.
    Vice President, Channel Development
    Vinfast U.S. Oct 2023 - Present
    United States
    EV Manufacturer
  • Liugong North America
    Director, Dealer Development
    Liugong North America Jan 2020 - Dec 2023
    Katy, Texas
  • Sany America
    Director, Dealer Development - Americas
    Sany America Apr 2018 - Sep 2019
    Peachtree City, Georgia
    • Responsible for the development and ongoing management of the Sany dealer network in the United states and Canada• Coordinated all legal activities for sales, marketing and Dealer Network with the hiring of outside counsel for numerous initiatives.• Developed and implemented a new Dealer Agreement using a contemporary framework providing flexibility for all product types and dealer models.• Completed and implemented a national market study resulting in 88 market actions to expand the dealer network to over 100 dealers, while eliminating poor performing dealers and increasing Sany Market share.• Initiated new dealer application and vetting process designed to bring on board the right dealer candidates.• Developed a financial Pro Forma to quickly qualify prospective dealer candidates.• Appointed 8 new dealers in 2019 resulting in incremental revenue to the company of $5.5 million on initial orders of product• Terminated 7 dealers 2018-2019, clearing valuable markets for high performing dealers.• Developed and launched the Sany Dealer Exterior Sign program in cooperation with the Anchor Sign Company.• Managed the Sany Dealer Co-op advertising program, tracking all accruals, expenses, and dealer ad creative.• Developed, wrote and initiated the Sany Minimum Advertised Price (MAP) program.• Created the Sany Dealer Customer Satisfaction index program in cooperation with software platform Qualtrics International. Successfully commenced the survey of Sany customers to ascertain their level of satisfaction with Sany, Sany products and their dealer, using a net promoter scoring system.• Worked closely with executive management and Chinese colleagues to develop Sany America’s five-year business strategy• Attended Board of Directors meetings and was responsible for publishing all meeting minutes and signoffs.• Traveled to China on numerous occasions and extensively in the U.S. and Canada.• Reported to the VP of Sales and the CEO.
  • Bmw North America, Llc.  Bmw Motorrad Usa
    Dealer Development Manager
    Bmw North America, Llc. Bmw Motorrad Usa Mar 2009 - Apr 2018
    • Responsible for the signing and operational effectiveness of new Motorrad dealers.• Prospected targeted markets to identify potential dealer candidates.• Reviewed all candidates’ financial position, determining viability as qualified candidate.• Presented comprehensive market studies to candidate and executive management.• Revised and implemented new dealer financial and facility standards.• Interface with vendors to provide signage, showroom design, and retail fixtures.• Implemented initial training programs with new dealer candidates.• Assisted in the drafting of Letters of Intent (LOI’s) for new incoming dealers.
  • Indian Motorcycle Company
    Director, Dealer Development
    Indian Motorcycle Company Sep 2007 - Mar 2009
    • Developed dealer network strategy for this new start up company engaged in bringing this iconic brand back to the commercial market.• Designed and implemented web based dealer prospecting system• Formulated dealer standards for financial investment, facilities, flooring, inventory levels and branding• Drafted new dealer agreement and responsible for writing all Letters of Intent and Dealer Agreements• Cultivated and contracted the inaugural 15 dealers for the brand• Identified vendors and built dealership branding programs• Developed dealer order system for vehicles and parts• Completed all state DMV licensing and resolved all legal issues related to doing business in 50 states
  • Nanjing Automobile Corporation Uk, Limited (Nac) & Oklahoma Global Motors, Llc (Ogm)
    Director, International Dealer Network
    Nanjing Automobile Corporation Uk, Limited (Nac) & Oklahoma Global Motors, Llc (Ogm) Sep 2006 - Jun 2007
    NAC and OGM formed a joint venture agreement to bring the MG brand of automobiles back to Europe and North America, following the purchase of MG from the defunct MG Rover Group in April of 2005. OGM negotiated to be the exclusive distributor of MG vehicles for North America, with a manufacturing base in Oklahoma for the production of a high-line MG sports car, and distribution point for future NAC homologated vehicles. OGM provided consultancy services to NAC in Longbridge, England, and to assist with the re-launch of the brand in Europe and North America. NAC previously had no experience in the European and North American markets. Chinese governmental mandates prevented the JV from being fully consummated. OGM continues to negotiate for license rights for the MG brand in North America.
  • Triumph Motorcycles
    Manager, Dealer Development
    Triumph Motorcycles 2005 - 2007
  • Triumph Motorcycles (America), Limited
    Retail Network Manager
    Triumph Motorcycles (America), Limited May 2005 - Oct 2006
    • National level position for U.S. distributor, supervising 3 staff members• Reported to COO• Responsible for all dealer development activities and dealer transactions for North and South America.• Directed all company technical and commercial training programs• Implemented national market studies to determine optimal dealer placement• Directed all company CSI programs• Responsible for dealership branding programs, signs and showroom fittings• Coordinated all company legal activities• Travel abroad to consult/advise with other country distributors and manufacturer
  • Kia Motors America, Inc
    Manager, Dealer Development
    Kia Motors America, Inc Mar 2003 - May 2005
    • Supervised 2 individuals on the Regional Dealer Development staff.• Reported to the Vice-President, Eastern Region• Processed all dealership transactions including buy/sells, relocations, majority and minority interest changes, corporate officer changes, and new dealer appointments.• Implemented Business Management and Market Development programs within the Region.• Prepared all dealer applications for regional and corporate management approval.• Performed financial analysis, Pro Forma and Operating Forecasts in conjunction with dealer applications.• Rehabilitated/Terminated dealers on Kia implemented performance cure programs• Directed all aspects of Dealer ID and facility image programs• Coordinated legal activities with company attorneys and state governments.
  • Indian Motorcycle Corporation
    Director, Dealer Development
    Indian Motorcycle Corporation Mar 2003 - Oct 2003
    • Directed 5 field and office staff in all Market representation activities. Reported to the VP of sales• Managed lead activities for the identification of dealer prospects.• Implemented national market representation plan to fill open points in the top 50 markets.• Responsible for all franchising and dealer agreement issues.• Contracted 26 new dealers in 2003 YTD.• Responsible for dealer sign program and dealership branding programs.
  • American Isuzu Motors, Inc
    Executive Manager, Dealer Network Planning
    American Isuzu Motors, Inc Feb 2001 - Mar 2003
    • Supervised and directed all national Market Representation activities. Reported to the President and COO• Supervised a staff of 11 managers including 4 regional Market Representation Managers• Developed and drafted a new Dealer Sales and Service agreement in conjunction with dealer advisory committee• Implemented new policies and procedures related to market representation, business management, market area definitions, sales planning guides, dealer applications and online process, public ownership, market studies, dealer brand sign program and minority dealer program.• Initiated and implemented a comprehensive dealer business evaluation and analysis which received national recognition in the automotive press.• Managed 8 million dollar operating budget.
  • Mazda Motor Of America, Inc.
    National Dealer Development Manager
    Mazda Motor Of America, Inc. Jan 1991 - Feb 2001
    •Promoted to this corporate staff position from Regional Dealer Development Manager.• Supervised 7 people on Mazda’s National Dealer Development Staff, including 4 managers.• Developed and implemented all policies related to market representation, business management, market areas, dealer applications, dealer development programs, public ownership, market studies, minority dealer program, and dealer brand sign program.• Managed 54 million-dollar discretionary and operating budgets.• Participated in all legal proceedings related to market representation issues.• Implemented a national market study process to revitalize the dealer network.• Studied and implemented alternative distribution channels (PAG) in conjunction with Ford Motor Company.• Prepared presentations for executive management and various public forums.• Employee Development Committee• Member – Corporate Diversity Council• Six Sigma Project Champion• Reported to the Vice President of sales and the COO.
  • Volvo Cars Of North America, Inc
    Area Field Specialist Manager, Regional Sales Manager
    Volvo Cars Of North America, Inc Apr 1983 - Sep 1988
    • Supervisor of 8 specialists in sales, service, parts, business management, warranty and service training.• Implemented extensive dealer development projects in sales, service, parts, and market representation.• District responsibility encompassed 62 dealers in 8 states.• Developed an information management system in conjunction with a company wide redeployment of field staff.• Managed the wholesale operations of 16 Volvo dealerships in the mid-Atlantic area.• Oversaw the distribution of over 3000 units annually.• Formed a local dealer-advertising group in 2 metro markets.• Major responsibilities: sales, market penetration objectives, financial health of dealers, new dealers, buy/sell packages, business management, and sales force training.• Achieved 100% of sales objectives for 2 consecutive years.• Promoted to Area Field Specialist Manager.

Gary Busch Skills

Vehicles Automotive Automobile Dealers Sales Management Parts Profit Negotiation Sales Warranty New Business Development Automotive Aftermarket Product Development Forecasting Customer Satisfaction Dealer Network Development Dealer Management Sales Operations Retail Strategy Marketing Motorcycle Management Customer Retention Sales Process Business Planning Start Ups Market Research Training Market Planning Brand Management Manufacturing Pricing Account Management Automotive Parts Purchasing Motorsports Market Analysis Operations Management Six Sigma Inventory Management Product Marketing Automotive Engineering Competitive Analysis Team Leadership Powertrain Executive Management B2b Product Planning Tires

Gary Busch Education Details

  • General Motors Institute
    General Motors Institute
    General Motors Institute - Dealership Management

Frequently Asked Questions about Gary Busch

What company does Gary Busch work for?

Gary Busch works for Vinfast U.s.

What is Gary Busch's role at the current company?

Gary Busch's current role is Vice President, Channel Development at VinFast U.S..

What is Gary Busch's email address?

Gary Busch's email address is bu****@****msn.com

What schools did Gary Busch attend?

Gary Busch attended General Motors Institute.

What are some of Gary Busch's interests?

Gary Busch has interest in Collecting Antiques, Sweepstakes, Home Improvement, Reading, Sports, The Arts, Golf, Home Decoration, Gardening, Electronics.

What skills is Gary Busch known for?

Gary Busch has skills like Vehicles, Automotive, Automobile, Dealers, Sales Management, Parts, Profit, Negotiation, Sales, Warranty, New Business Development, Automotive Aftermarket.

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