I have built and led high performing teams, executing an integrated marketing strategy across traditional, digital, social media, event, content, email, and ecommerce.LeadershipBuilt and led organizations as large as 45 people, with disciplines including content marketing, graphic design, digital marketing, direct marketing and marketing communications, and marketing analytics. Well-versed in cross department collaboration, specifically with sales, product and IT, to GTM execution.Ominchannel Campaign ManagementIn-depth knowledge of developing, executing and iterating campaigns across multiple channels, including television, OTT/CTV, direct mail, and digital marketing channels including organic and paid search, programmatic, video, social media, Geo-targeting, and Native. Expert in executing integrated approach, creating a seamless and consistent experience.Brand ManagementExperienced working with internal and external teams in developing singular brand voice and promise, and developing video, print, and digital content that connects with consumers and drives engagement. Proponent of authentic approach in demonstrating consumer empowerment in all aspects of the creative journey.Performance MarketingExpert in all aspects of marketing analytics, including assessing traffic patterns, navigation, conversion results, A/B testing and downstream sales performance with the ability to assess performance at the channel and campaign level to provide real-time feedback on results.Inbound and Account Based MarketingExpert in developing inbound marketing campaigns, aligning audiences, creative, web experience and funnel optimization to drive marketing ROI. In-depth experience working with B2B sales in developing ABM campaigns for high value client and developing tailored experiences to improve outcomes.Ecommerce LeadershipExperienced in design and execution of small and large scale e-commerce solutions for both B2B and B2C applications. Knowledgable on Magento, Shopify, and Salesforce Commerce platforms and in executing marketing plans to drive traffic (SEO, SEM, PLA, programmatic, etc.) and sales (user experience, cart functionality, customer communications).Market AnalysisOrchestrated multiple market research and VOC surveys to stay on point with shifting attitudes and tendencies. Collaborated with product management to understand competitive landscape and stimulate innovation dialog. Leveraged 1st and 3rd party data in developing customer segmentation strategy to identify, target, and convert high-value prospects and deliver curated experience.