Sygnius operates in two areas:- Legal Marketing: We have a team that has experience in generating thousands of mass tort leads across multiple case types. We are focused on helping law firms generate high converting mass tort leads.- Legal Services: We provide medical record services exclusively to mass tort law firms. We have a team of in-house physicians, nurses, attorneys etc. who review medical records and produce medical chronologies and timelines, case screening reports, Plaintiff Fact Sheets and medical opinions. Our team has reviewed and summarized thousands of mass tort cases at record time and cost.

I started Focus Services (India) in 2010 as a result of the needs of a few clients who wanted us to design and execute marketing research insights via marketing campaigns. We helped clients in putting together marketing collateral such as websites, landing pages, brochures, call center scripts, emailers etc. The goal was to generate leads/sales for clients. I manage a team of over a dozen professionals which include marketing researchers, call center operators, digital marketers, technologists & business support professionals. Besides executing marketing plans we also helped clients identify the right marketing partners, this included negotiations to create win-win partnerships and help clients bring down costs by over a third via pay-for-performance models, sales automation etc. I was also involved in planning and designing of Salesforce CRM for clients to help sales teams convert leads quickly, improve process flow, mine the data for cross-sell/up-sell opportunities etc.

Lead training sessions (Customer Development, Branding & Design) and helped participants by sharing my experience, reviewed business plans, and provided critical feedback. Participated as a judge and panelist to evaluate startup strategy.

I set up a dedicated market research firm for a group in Fort Lauderdale, FL. I was appointed as the Managing Director to overlook the research requirements of the group companies. The group was involved in the online education, legal, healthcare, insurance & financial services verticals. My role was to devise unique research methodologies to draw insights and implement them in marketing campaigns.As the CMO of the legal & healthcare units, I helped set up the lead generation, intake/sales, and customer service units. I implemented marketing strategies in the legal and healthcare domains and integrated digital marketing metrics in traditional research methodologies. During my tenure I increased revenues by identifying new methods of client acquisition, streamlining processes and setting metrics. The efforts resulted in the acquisition of over 30,000 clients in the legal marketing firm and over 5,000 customers in the healthcare firms during my tenure.In the legal domain, I was involved in an industry disrupting multi-million dollar transaction where the group used personal equity and collateralized debt to develop a docket which was sold producing a 2.5X return on investment in 12 months.I also served as a Member of the Board of Directors and was in charge of formulating the strategy for the group companies (performed the role of Chief Strategy Officer). My role was to collaborate with senior management & other Board Members to devise effective short and long-term marketing strategies. I was also involved in preparing business plans, financial projections and presented them to investors, hedge funds, family offices etc. to raise capital.

At Manthan, I had a dual role. I was in charge of research and business development for the European region. At the same time, I worked with the new product development team in developing productized market research solutions (e.g. mobile-based surveys, social media analytics platform etc.) that leveraged inadequacies or need-gaps in the marketplace to help create value propositions and go-to-market strategies. I also developed market research proposals and methodologies to provide insights to help solve marketing issues for the clients in Europe.

Hansa Research is one of the top 5 research agencies in India. At Hansa, I was in charge of the quantitative research team for the Bangalore branch. I handled key clients at the branch in the liquor, retail, media & financial services verticals. I was also responsible for business development & sales.I developed new research models that provided deeper marketing insights to the board, marketing, strategy and brand teams. This included developing new thought processes at the proposal & analysis stages. I also developed custom models in the areas of packaging, advertising & concept testing.I managed and mentored a team of researchers training them on proposal writing, research methodology, advanced analysis and sharing insights via story-telling.

This was my first entrepreneurial experience. At Markelytics, I set up the international and domestic research divisions (both quantitative & qualitative research). I had P&L responsibility and overachieved revenue targets for all three years of operations. The overall team grew from 1 to over 30 consisting of researchers, project managers, programmers, data analysts, open-end coders and interviewers at the end of three years.During my tenure, I set up specialized units in the areas of domestic & international data collection (online panels, CATI & F2F), survey programming, open-end coding & secondary/desk research. These units focused on handling multi-country research studies and shared marketing insights to address individual country/regional requirements.I got a chance to use advanced research methodologies both in the quantitative (segmentation, multivariate etc.) and qualitative (projective techniques, ethnographic research etc.) areas. This helped me to understand issues at a deeper level and offer deep/robust, practical & insights that can be implemented. Quality & integrity fo data was also a key focus and I was in charge of framing, implementing & monitoring international quality standards.I also represented the company at international MR events to promote the company’s capabilities and added new clients.Overall, I gained hands-on experience in solving research problems on-the-field as well as off-the-field and developed a good understanding of where things can go wrong in marketing research and steps to counter them. This helped me in framing better research methods, maintain tight control over the projects and improve the quality of insights.I worked as a Research Manager from July 2005 to March 2007 and as Associate Research Director from April 2007 to June 2008.

At Cross-Tab, I handled both Indian & international research requirements (quantitative as well as qualitative research projects). My primary responsibility was to plan and manage the entire research process from client brief stage to client presentation and query handling. My work also involved preparing detailed research processes (as each research project is unique and different, same as offering a customized product) to enable smooth execution and completion (with fewer surprises at the end!). I wrote research proposals including detailed research methods, prepared questionnaires/discussion guides, conducted interviews and moderated focus group discussions, prepared the analysis plan, worked with the analysis team to get the right data output, created presentations and presented them to stakeholders.On many projects, I worked with clients to determine and document new product requirements as well as conceive new product features, new products and develop marketing plans and value propositions with their internal teams.Cross-Tab is India's first online market research agency. I was involved in conducting many online research studies and gained experience in building specialized panels, online sampling & survey programming.One of my main responsibilities was to work on key accounts. During my tenure, I was able to execute and help the team add international accounts. I worked on multi-country data analytics assignments for the teams in APAC and the USA.I worked as Senior Research & Analysis Executive from September 2003 to March 2005 and as Assistant Research Manager from April 2005 to July 2005.

At IDC I worked as the lead analyst for the Vertical Industry Research Group. I was in charge of planning, organizing and executing the research process (proposal to presentations). My clients were the IT & Sales teams in technology companies such as IBM, HP, Cisco, SAP etc. The purpose of the reports was to analyze IT trends and practices across the top organization in Indian in the Banking, Finance & Insurance (BFSI), Manufacturing, Biotech, and Telecom verticals. I also conducted in-depth interviews/discussions with key technology decision-makers and provided insights on IT usage, practices & future technology adoption trends in these verticals.I also carried out custom research assignments such as understanding Information, Communication & Technology (ICT) needs in the organized and unorganized verticals in India, assessment of developer needs for platforms, application development tools, communities and events and assessment of the impact of open source technologies on the Indian Software Market.