I orchestrate the development of CWF in the Americas. CWF is the global leader in premium & luxury kidswear fashion. From design to market, CWF brings its unique expertise to translate Brands DNA into Kidswear for Givenchy, Lanvin, Chloé, Kenzo, Hugo Boss, Marc Jacobs, Sonia Rykiel, Michael Kors, Karl Lagerfeld, Billieblush, DKNY, Zadig & Voltaire & Timberland.- Orchestrating the commercial expansion strategy for 16 licensed and owned kidswear brands - Spearheading the development of Retail operations, through monobrand stores and corners and outlets- Crafting a comprehensive 5-year strategic plan tailored to the unique market dynamics of the Americas region, and executing its implementation to realize ambitious growth target- Holding full P&L responsibility for operations across North and South America, driving strategic decisions to optimize profitability and operational efficiency- Streamlining the organizational structure and supply chain operations to meet EBITDA targets- Collaborating closely with Brand Directors and design studios to adapt and develop collections tailored to the Americas market, incorporating robust pricing and product strategies to maximize market penetration and consumer appeal- Conceptualizing and executing a robust direct-to-consumer (DTC) strategy across multiple digital platforms : launch of kidsaround.us, dropshipping, marketplaces- Effectively managing delocalized support teams and facilitated seamless collaboration between US andinternational teams in Sales, IT, Marketing, Product, and Finance, ensuring alignment with organizational objectives and driving cross-functional synergy

Independent consulting. Helping European brands in assessing market potential and establishing their presence in North America. Business development strategy, company organization, team recrutement, processes.- Specialized in driving accelerated growth and strategic planning initiatives for European brands seeking to access the North American market- Orchestrated comprehensive development strategies tailored to the unique needs of each client, resulting in substantial revenue increases and market expansion- Provided invaluable insights and guidance to clients, enabling them to navigate industry challenges and capitalize on emerging opportunities

AcuityAI’s shoppable video platform helps brands drive revenue from their video content by making products directly shoppable from within the video. AcuityAI uses advanced AI technology to detect products from videos, and does not require manual tagging, saving time, money and driving conversion rates and revenue from video content.

Responsible for the development of the wholesale and franchise business for Desigual North America - (USA, Canada, Caribbean) Management of sales teams for womenswear, meswear and kidswear, serving over 600 multibrand retailers, franchises, Department Stores and ecomm business.- Led Desigual North America's business unit through a comprehensive global transformation plan, orchestrating a strategic reorganization that propelled the unit to profitability- Oversaw the optimization of channels to align with the global strategy, ensuring seamless integration and maximum efficiency- Managed and mentored a dynamic team of 21 sales agents, area managers, and customer servicerepresentatives, fostering a culture of excellence and collaboration to serve 900 stores effectively- Spearheaded a selective distribution strategy plan that enabled the achievement of sales targets for four consecutive years- Revolutionized customer relationship management (CRM) policies by introducing new frameworks andprotocols- Pioneered the development and implementation of cutting-edge sales tools, leveraging key performance indicators (KPIs) to drive results- Led the management and development of nine retail franchises, implementing tailored strategies to optimize performance and profitability

Lead development of the North American division & business from project planning to sucessfully establishing Saint James' as an Iconic heritage brand in the US and Canada. Developped strategic and lasting partnerships with Barney's NY, J.Crew and multibrand stores, launched DTC ecomm, retail stores opening. Built the team and business to become one of the primary export market for Saint James, a 125 year old company, renowned worldwide as the oldest manufacturer of Breton Striped tees and high quality knitwear.

In charge of product placement for corporate clients such as Orangina, Chanel, Ford, Technomarine, Ebel, Lancel. Acted as a liaison between producers and corporate clients to facilitate communication between artistic needs and advertising opportunities. Participated in scripts re-writing, placement negotiations as well as assisted prop master on set to insure maximum visibility of products while keeping artistic integrity.Worked on large French productions as well international productions shot in France.