Overseeing pre-opening & lodging operations, branding and digital experience (tech):- Privada Stays Boutique, 8 keys- Privada Stays Eagle (pre-opening), 50 keys + 50 pipelineLead the successful introduction of:* Revenue Management strategies and automatisation, integrating with the CRS and Booking Engine;* Mobile Key solution: Aruba's sole resort exclusively employing mobile keys, with no physical cards in use; * Highly personalised tech stack – from GuestApp with self check-in and deposit collection to integrated and personalised in-room entertainment; * Project GALILEO: in-house development of integrated housekeeping app with automated task sheets and checklists, allowing housekeeping efficiency tracking and reporting

Privada Stays: Set up the new Hospitality branch within the Group, which has been in operation for over 26 years, overseeing the entirety of the initial operational investment. Onboarding and implementing Oracle’s Opera Cloud PMS, developing Distribution Strategies, Inventory & Pricing control, entire tech stack and Brand Identities for hospitality enterprise.

Brand, Reputation & Marketing managementTeam Markets

- Rooms Division Leadership- Guest Experience- Develop L&D- Manager on Duty- Project Champion for OPERA 5.6 PMS Upgrade & ERS Deployment- Property-wide Marriott GXP enrollment & QA