International Sales & Marketing Director, adept at coordinating the sales & marketing department operations locally and globally, managing, directing and supervising the sales staff. Establishing goals, monitoring sales volume, reviewing reports, developing products, determining sales potential, pricing the products and services as per market rate, presenting sales and revenue report, drafting realistic forecasts, identifying emerging markets, building a strong customer relationship globally and delivering superior business performance. Knowledge of CRM software and sales performance metrics. Expert in specification selling and project tracking. Experience within leading multinational enterprises, with direct P&L responsibility, leading, motivating and developing a strong team and sales network. Trained in digital analytics. Good negotiation ability and foreign language skills.CAREER HIGHLIGHTS:* CASSINA. As Head of the A&D business, played a key role in building the specification selling operation from the ground up. Performed extensive market analysis, establishing the brand as trusted partner for the business. Cultivated excellent relationships with new prospects and existing customers. Improved sales policies and practices. Defined the sales cycle, developed standards for customer relationship management and database systems, acting as main contributor for the newly-implemented CRM software. Built a 3000-member A&D community from scratch, running cultural events and dedicated activities.* RDZ. As Country Mgr, developed operational plans, implemented brand strategy, generated progress reporting and recruited and trained staff. Led a work team and created a vast sales network across Spain. Positioned the brand in the high-end segment of the market, and achieved a relevant 15% market share in 5 years, despite the collapsing of the Spanish building sector. Expanded and reinforced the specification selling activities, creating and managing a vast lead-and-project database.* LAGOSTINA. Promoted to the newly-created International Market Mgr position. Collaborated to the worldwide brand relaunch and repositioning. Defined and implemented the new global sales & marketing strategy. Defined the market positioning by product line. Expanded the brand presence across markets. Coached and trained the Product Managers team in 26 market companies. Supervised the implementation of local sales & marketing plans. Head of the company’s international business, both with direct customers and the Group organization. Led the export department team.