Greg Crosby

Greg Crosby Email and Phone Number

Retired Technology Industry Executive
Greg Crosby's Location
Iowa City, Iowa, United States, United States
Greg Crosby's Contact Details

Greg Crosby personal email

n/a

Greg Crosby phone numbers

About Greg Crosby

Versatile business executive with broad operating experience leading organizations to create new streams of revenue, profitability and accelerate market share. Both a successful entrepreneur and corporate General Manager/COO with overall P&L responsibility. Also served as top corporate Marketing, Product, Customer Success and Sales executive as both a full-time and outsourced/contracted executive. Hands-on approach with an entrepreneurial mindset and strong track record of developing and implementing game-changing strategies to drive profitable growth. Excellent track record of achieving measurable results creating market leadership positions, brand awareness and profitable revenue across multiple industries such as Telecom, Broadband, Wireless, Internet, Pharma, Professional Services, Consumer Packaged Goods, Energy, Software-as-a-Service, Financial Services and Non-Profits. Strong analytical and problem-solving skills and deep expertise in strategy, leadership and execution to reach success. Team builder and team player. Many initiatives have achieved national recognition with strength for designing, developing and launching multiple new innovative products. Extensive experience with best practices for product strategy, product development, product launch, product management and product measurement. Keen people skills and strong communicator. Industry Expertise: Small Business and Start-Ups, Digital/Mobile Health & Pharmaceuticals, Digital Wearables, Wireless and Mobile, Broadband/Internet, Cloud/Saas, Telecommunications, Non-Profits and Professional Services. Experience in Operational P&L Management, Business Strategy, Marketing, Digital Marketing, Product Development, Product Management, Sales Management, Business Development and Marketing Communications.

Greg Crosby's Current Company Details

Retired Technology Industry Executive
Greg Crosby Work Experience Details
  • Mercury Broadband
    Chief Revenue Officer (Cro)
    Mercury Broadband Oct 2021 - Sep 2024
    Kansas City, Missouri, Us
    Joined regional ISP as an Officer and leadership team executive to jumpstart growth and expansion across selected rural midwest markets with wireless and fiber-based Broadband Internet for Consumer and Business customers. Had responsibility for all Sales, Product, Marketing, Customer Support and Business Revenue Operations functions driving overall revenue growth for the company. Named one of the top 10 ISP's in the State of Michigan in March of 2024. Retired and left company in September of 2024.Accomplishments:* Reversed inherited trends of negative net customer growth upon joining company in 2021 to grow the net subscriber base by 67% over the duration of my tenure and reached record company gross sales by May of 2024.* Grew monthly gross sales production by 8x from January 2022 until May 2024.* Built entirely new Revenue Team - recruiting and hiring leaders for Sales, Marketing, Product Management, Field Sales and Marketing and Sales Operations.* Launched new Residential and Small Business fiber and wireless products, packages and pricing strategies to drive growth and acquisitions.* Created refreshed Go-to-Market programs to build the brand, drive lead generation, and facilitate subscriber growth across markets in Kansas, Indiana, Michigan, Missouri and Ohio.* Launched new NPS and CSAT platforms along with a Customer Experience team to improve customer satisfaction scores and improve company culture focused on exceeding customer expectations.* Launched updated Sales and Customer Support compensation plans along with performance scorecards, reporting, KPI's and process improvement to track results and productivity.
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  • Nextgen Marketing Group Llc
    Managing Partner/Founder
    Nextgen Marketing Group Llc Nov 2006 - Oct 2021
    Founder of nationwide cloud-based consulting and contracted executive firm helping companies with their strategic and tactical business, marketing, channel and product needs. Built team of over 40 top executives who worked with a wide variety of clients across multiple industries.Accomplishments:* Led team sales and business development efforts and collaborated with colleagues which resulted in contracts with clients such as Otsuka Pharmaceutical, DEX, DISH Network, Tria Beauty, Costco, CENX, Georgia-Pacific, Alaska Communications, Integra, US Cellular, Jamcracker, Trivita, Level 3, Dirty Jobs, Decision Resources Group, Alaska Communications, Becton Dickinson, Iowa City Chamber of Commerce and a wide variety of small, medium and local start-up firms.* Self-funded the organization and grew annual revenues to approximately $2.5M while achieving profitability in 8 months.* Served as overall visionary and hands-on operational manager driving the design, development and launch of all marketing/sales materials, IT systems and operational and administrative processes. Built 3 company websites, e-brochures, virtual collaboration systems, video/web conferencing tools and data storage systems for team support.* Recruited and signed over 100 former CMO's, VP's, CTO's and top experienced executives to the NextGen Marketing Group Braintrust team.* Recruited over 30 top strategic partners for marketing support systems, tools and platforms offered to our clients through NextGen's V-Market platform.
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  • Greater Iowa City, Inc.
    Vice President - Member Sales And Marketing (Iowa City Area Business Partnership)
    Greater Iowa City, Inc. Mar 2019 - Feb 2020
    Iowa City, Iowa, Us
    Transitioned from the Board of Directors to step in and lead the Sales and Marketing efforts for the Iowa City Area Business Partnership (Chamber). Developed refreshed member recruitment strategy and led efforts to sign new members.
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  • Imon Communications
    Vice-President & General Manager - Iowa City/Coralville Market
    Imon Communications Oct 2016 - Mar 2019
    Cedar Rapids, Iowa, Us
    Senior executive and P&L manager responsible for developing and managing all strategic and tactical work activities for expanding ImOn Communications fiber-optic broadband services into the Iowa City/Coralville, Iowa market. Accomplishments:* Led the launch of the company into the market, hired and developed the local team, and created numerous strategic partnerships and community-oriented programs with key local business leaders to establish ImOn as a well-respected broadband services provider in the area.* Achieved market profitability in a little over 2 years while obtaining approximately 28% market share of local businesses within our fiber footprint.* Company was voted #1 Business Internet Services Provider in Iowa City in October 2018 by Locals Love Us.* Led negotiations to provide ImOn WiFi Broadband services for Downtown Iowa City Ped Mall area and also for the popular business epicenter facility at MERGE supporting the entrepreneurial eco-system in the area.* Worked as the "face of the company" at all local events, functions and community activities creating strong relationships, awareness and respect - enabling rapid market growth.
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  • Windstream (Mcleodusa Prior To Acquisition By Paetec And Windstream)
    Group Vice President - Marketing (Mcleodusa)
    Windstream (Mcleodusa Prior To Acquisition By Paetec And Windstream) Apr 2002 - Nov 2006
    Little Rock, Ar, Us
    Recruited to Iowa and served as the senior Marketing executive responsible for McLeodUSA (a $700M public company) as part of the new senior management team post Chapter 11 restructuring. Was responsible for leading all aspects of Marketing which included market strategy, product development and product management, pricing, market research, advertising, public relations, digital marketing, market management, promotions, and campaigns. Also led M&A and Business Development team during last year of tenure. Reported to CEO as member of the senior management team. Firm was sold to Paetec Communications and is now part of Windstream.Accomplishments:* Created the company's first Strategic Marketing Plan to define a new direction, strategy and Go-to-Market approach.* Built and recruited new Marketing team.* Led the efforts to simplify and re-define the entire suite of Consumer, Business and Wholesale product offerings under the new brand called Preferred Advantage. This included re-pricing and re-packaging of all services.* Developed new brand strategy and strategic messaging which include all new marketing materials, logo, tagline and color palate.* Worked with President to integrate new promotional, marketing and support efforts with PGA and golfer Vijay Singh as company brand ambassador.* Supported University of Iowa sponsorship and events program.* Trained national sales teams on all new marketing and product materials.* Worked closely with Sales EVP to support sales team efforts and close new business.
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  • Sprint
    Avp/Vice-President Broadband Products
    Sprint May 1998 - Oct 2001
    Overland Park, Kansas, Us
    Returned to Sprint (now T-Mobile) reporting to the CEO of the Local Division and assigned to lead the development of a new national data services strategy with specific focus on the design and national launch of Broadband High Speed Internet services for Consumer, Business and Wholesale markets. Led cross-functional team for all strategy, product/process development and the market launch for broadband services while accountable for aggregate financial performance and budget adherence for both capital and expense. Reported progress to the CEO and senior leadership team on a monthly basis.Accomplishments:* Successfully designed and built nationwide broadband services using ADSL, SDSL and Fiber-to-the-curb technologies (FTTC).* Led cross-functional team that successfully launched new broadband services to over 20 markets across the country including the very first test markets of Charlottesville, Las Vegas and Orlando.* Generated new sales and incremental revenue stream in first 2 years of over $50M for Sprint.
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  • Centurylink
    Vice President Marketing - Ld And Card Services (Us West)
    Centurylink Nov 1996 - May 1998
    Monroe, La, Us
    Led Marketing team for separate deregulated subsidiary of the Regional Bell Company US WEST prior to acquisition by Qwest. Team designed marketing strategy and products for entry into long distance market. Company is now part of CenturyLink.Accomplishments:* Managed P&L for $700M instate long distance product line.* Recruited, hired and managed new LD marketing team.* Created new product descriptions for all Consumer, Business and Wholesale long distance products based on customer needs analysis, competitive benchmarks and marketing plan to prepare for launch.* Launched new calling card product across all of US WEST local markets.* Launched new prepaid calling card product.* Developed new strategic marketing card partnerships with the Colorado Rockies and Colorado Avalanche sports teams.* Repriced, repackaged, rebranded and relaunched all Instate long distance products for the company.
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  • Comcast (Tci Communications Prior To Acquisition By At&T And Then Comcast)
    Vp Marketing/Acting Coo - Broadband Telephony Services And Commercial Gm (Tci Communications, Inc.)
    Comcast (Tci Communications Prior To Acquisition By At&T And Then Comcast) May 1994 - Nov 1996
    Philadelphia, Pa, Us
    Hired by the country's largest CATV company to lead the Marketing and Commercial Sales teams for the Digital Telephony Division which drove the company's entry into Local Telephone services utilizing the cable TV infrastructure to homes and businesses. Firm is now part of Comcast.Accomplishments:* Placed into an Acting COO role and led the entire operational team and division to build and launch the very first broadband, high speed Internet/telephone/digital television test markets of Hartford, Arlington Heights, and Walnut Creek.* Recruited, hired and managed new marketing team.* Led the creation for the new Strategic Marketing Plan of PeopleLink Telephony Services and launched those as part of the triple play bundle.* Created new strategic plan and marketing strategic for the Commercial Sales team with 6 regional directors reporting to me. Developed new GTM plan and launched new approach driving new sales and growth for the company.* Served as a key executive assigned to Triple Play strategic venture with Sprint, Cox, Comcast, and TCG for bundling telephony, high speed internet, and digital video together. Led entry into 3 trial markets as National Competitive Local Exchange Carrier.
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  • Sprint
    Director Data Product Management/Group Manager/Product Manager/Sales Operations/Account Rep
    Sprint Oct 1982 - May 1994
    Overland Park, Kansas, Us
    Began career with Sprint and started in Sales at Local Division in Ohio. Transferred to new Wireless Division in Sales and was promoted to corporate in Kansas City as Manager of Sales Operations. Then transferred over to the Long Distance unit where I led strategy, product development, and product management for Sprint's Clearline private line product family and also Asynchronous Transfer Mode (ATM) services. Accomplishments:* Was one of top 5 sales reps in the country for Wireless Division while helping GM start-up and launch new Toledo, Ohio cellular market.* Developed new Private Line Data Services Business Plan and authored over 14 new products and services during tenure which grew Clearline into a $500M/yr product line for Sprint and one of its' most successful data services in terms of revenue and margin.* First national LD carrier to develop and launch Asynchronous Transfer Mode (ATM) data communications services to Enterprise and Government customers. Driven by new contract Sprint received for GSA - called FTS 2000.
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Greg Crosby Education Details

  • The University Of Toledo
    The University Of Toledo
    General
  • Rockhurst University
    Rockhurst University
    General
  • St. Francis De Sales
    St. Francis De Sales
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Greg Crosby

What is Greg Crosby's role at the current company?

Greg Crosby's current role is Retired Technology Industry Executive.

What is Greg Crosby's email address?

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What is Greg Crosby's direct phone number?

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What schools did Greg Crosby attend?

Greg Crosby attended The University Of Toledo, Rockhurst University, St. Francis De Sales.

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