Greg Crouse Email & Phone Number

Cleveland, OH, US

• Orange Oaks Consulting is a strategic marketing group that partners with both global corporations and small businesses, focusing on the following areas of expertise:
• EMERGING MARKETING STRATEGY
• LEAD GENERATION
• PRODUCT DEVELOPMENT
• CHANNEL MANAGEMENT
• SALES AND VOLUME FORECASTING

Hudson, Ohio, US

• Responsible for lead generation via traditional media, encompassing all business units.
• Responsible for artwork development, content management, supporting digital assets, PR calendar, and vendor management.
• Created geo-targeted, segmented, and seasonal direct mail campaigns for LeafFilter, resulting in a 52% improvement in NMC%'s and 2X increase in lead-to-set ratio with a value of $5.2M.
• Built and implemented a program to accurately measure the multi-touch influence of direct mail /print on all lead sources.
• Constructed an automatic rebound campaign based on website visits.
• Established inaugural customer satisfaction program at Leaf Home, allowing leadership to make strategic adjustments at a regional and team level.

Hudson, Ohio, US

• Lead product marketing manager for the Leaf Home Enhancement division consisting of 3 category segments and 8 acquisition companies.
• Crafted strategic product road maps for 'Bath', 'Windows & Doors', and 'Kitchen' segments; managed stage gate process for all segment products.
• Co-lead of SKU rationalization project for the 'Bath' segment, reducing SKU count by 35%, leading to an estimated $1MM of value in reduced inventory costs and price optimization.
• Created a Midwest market expansion plan for 14 new offices, driven by growth potential, competitive weakness/opportunity, and supply chain support.
• Marketing lead on developing all supporting marketing materials encompassing pitch books, digital content, creative assets, and event displays.
• Point person for all public relations efforts in the Leaf Home Enhancement segment; spokesperson for interviews, press releases, and highlighting communication opportunities.Created the FIRST customer journey map for.

Cleveland, Ohio, US

• Insights lead for the commercial portfolio consisting of clients with revenue above $25M.
• Redesigned customer satisfaction measurement program, developed new KPIs correlated to industry and competitor trends, created first sustainable process since 2015 utilized by C-level executives.
• Identified growth strategies, positive change and improvement based on customized research projects.
• Managed multiple projects simultaneously, leveraged a complex organizational matrix structure and established priorities across a diverse segment of stakeholders.CX researcher for all digital platforms for commercial.
• Core member of a corporate cross-functional team tasked with improving the digital platform for new checking accounts, created a strategy that produced a 35% increase in new account opening.
• Lead transition team for new customer software integration, accurately forecasted conversion rates and developed new pricing strategy resulting in 86% conversion worth $500K of incremental revenue.

Cleveland, OH, US

• PERFORMANCE COATINGS GROUP | GLOBAL INDUSTRIALLed global quantitative and qualitative market research for the Performance Coatings Group comprising of 7 divisions and $6B in annual revenue.
• Improved product development guidelines; introduced multi-year P&L forecasts, global growth strategies, step-up matrix and SWOT analysis.
• Created a product stage gate dashboard with accurate financials, volume forecasts and lab resource prioritization of more than 400 SKUs; established a new “fast track status” yielding a 40% reduction in development.
• Developed entire marketing strategy for new Industrial Accessory Group created in 1Q20; increased purchase rates from 5% to 25% worth $15M in incremental annual revenue.
• Created industrial segment and regional strategies; focused on global emerging markets, competitor initiatives and sales optimization.
• Defined eCommerce and new web portal strategy for industrial customers. Mapped the customer journey across 7 unique industrial divisions, categorizing groups by investment potential.

Charlotte, NC, US

• HOOVER DRY GROUP | HOOVER & VAX (UK)Responsible for all global quantitative and qualitative market research for the Hoover Dry Group; representing $800M in U.S. revenue.
• Managed a team of three direct reports with a $750k annual project budget.Key strategist for product team; concentrated on developing and championing step-up strategies within product lines, merchandising plans and.
• Created a concept evaluation database to assess product potential and optimization.
• Established an industrial design step-up strategy for U.S. vacuum market.
• Developed a path-to-purchase model to identify the purchase cycle for future strategies.Created retail channel strategy focused on best practices for pricing, packaging layout and supporting merchandisers.
• Developed market strategy for Hoover ‘Lift-Away’ category, increased category share by 27%.

New Britain, CT, US

• CDIY GLOBAL CONSUMER GROUP | BLACK & DECKER, PORTER CABLE & STANLEYDirected all global quantitative and qualitative insight programs for consumer brands such as Black & Decker and Porter Cable. Managed a team of four.
• Provided strategic insight on global brand strategies, merchandising plans, and advertising creative assets for all consumer brands covering power tools, outdoor, and home goods categories.
• Product development lead, focused on optimizing product propositions, pricing analysis, and creating sustainable market strategies.
• Key advisor for innovation team; defined areas of opportunity based on market research and measured new concept viability before team resources were approved. Developed strategic program for ‘4Q Gift Program’.
• Created a value induction program for the power tool category to align product specs with real-world customer needs, resulting in $16M of annual margin growth for legacy SKUs experiencing significant margin erosion..

New Britain, CT, US

• CIDY GLOBAL CONSUMER GROUP | BLACK & DECKERResponsible for all global quantitative and qualitative market research, covering all product categories under the Black & Decker.
• Managed P/L for $700k annual budget.
• Maintained and leveraged an internal research panel of 1.4M records creating an annual cost savings of more than $2.5M versus using external vendors.
• Supported CDIY Global Consumer Group: power tools, outdoor tools, home products, entry-level “pro” and brand licensing partners.

Baltimore, Maryland, US

• Research lead for National Advertising Team: 20 sales executives with $108M in 2005 revenue.
• Quantitative research and secondary database analysis
• Lead market tours for visiting national advertisers, and provided site analysis for new retail locations
• Consulted on national direct marketing campaigns, providing analytics and geo-mapping plans for Tribune locations in multiple markets (e.g., Baltimore, Chicago, Los Angeles & New York)Research lead for Circulation.
• Developed and maintained customer segmentation models for subscriber growth and retention
• Responsible for direct marketing campaign analytics and customer satisfaction metrics

Baltimore, Maryland, US

• Research lead for regional advertising teams: 36 sales executives and $42M in 2002 revenue.
• Quantitative research and secondary database analysis
• Develop print advertising strategies by key customer segments
• Technical lead for research vendors and related software platforms

Cincinnati, OH, US

• Client service lead for a portfolio exceeding $15MM in annual revenue.
• Developed client retention strategy resulting in a 95% renewal rate.
• Incremental sales of research projects worth $500k in annual revenue.
• Development and management of an on-site training program for all Claritas software platforms.

US

• Responsible for circulation analysis and internal marketing initiatives.
• Geo-mapping and PRIZM segmentation analysis to develop direct marketing strategies
• Managed internal print PR campaigns promoting events, promotions, and print products
• Event management and execution