Greg Crouse Email & Phone Number

Cleveland, Oh, Us

Orange Oaks Consulting is a strategic marketing group that partners with both global corporations and small businesses, focusing on the following areas of expertise:▪ EMERGING MARKETING STRATEGY▪ LEAD GENERATION ▪ PRODUCT DEVELOPMENT▪ CHANNEL MANAGEMENT ▪ SALES AND VOLUME FORECASTING▪ ADVERTISING▪ CONSUMER INSIGHTS RESEARCH▪ CUSTOMER AND EMPLOYEE SATISFACTION

Hudson, Ohio, Us

Responsible for lead generation via traditional media, encompassing all business units. • Responsible for artwork development, content management, supporting digital assets, PR calendar, and vendor management. • Created geo-targeted, segmented, and seasonal direct mail campaigns for LeafFilter, resulting in a 52% improvement in NMC%'s and 2X increase in lead-to-set ratio with a value of $5.2M. • Built and implemented a program to accurately measure the multi-touch influence of direct mail /print on all lead sources. • Constructed an automatic rebound campaign based on website visits. • Established inaugural customer satisfaction program at Leaf Home, allowing leadership to make strategic adjustments at a regional and team level. • Led and championed the customer journey mapping for core business units, establishing frameworks for all strategic marketing decisions. • Developed a copy-testing model for all print and television creative, allowing the organization to forecast campaign performance.

Hudson, Ohio, Us

Lead product marketing manager for the Leaf Home Enhancement division consisting of 3 category segments and 8 acquisition companies. • Crafted strategic product road maps for 'Bath', 'Windows & Doors', and 'Kitchen' segments; managed stage gate process for all segment products. • Co-lead of SKU rationalization project for the 'Bath' segment, reducing SKU count by 35%, leading to an estimated $1MM of value in reduced inventory costs and price optimization. • Created a Midwest market expansion plan for 14 new offices, driven by growth potential, competitive weakness/opportunity, and supply chain support. • Marketing lead on developing all supporting marketing materials encompassing pitch books, digital content, creative assets, and event displays. • Point person for all public relations efforts in the Leaf Home Enhancement segment; spokesperson for interviews, press releases, and highlighting communication opportunities.Created the FIRST customer journey map for all Leaf Home business units - Gutters/Filters, Safety, Home Enhancement, and Water Filtration. • Validated strategic findings leveraging 100+ qualitative customer interviews and 2,000+ quantitative responses. • Prioritized key purchase drivers and message hierarchy for each customer segment to align with strategic initiatives. • 'Voice of Customer' advocate - leading multiple training sessions with internal teams to align all marketing initiatives.

Cleveland , Ohio, Us

Insights lead for the commercial portfolio consisting of clients with revenue above $25M. • Redesigned customer satisfaction measurement program, developed new KPIs correlated to industry and competitor trends, created first sustainable process since 2015 utilized by C-level executives. • Identified growth strategies, positive change and improvement based on customized research projects. • Managed multiple projects simultaneously, leveraged a complex organizational matrix structure and established priorities across a diverse segment of stakeholders.CX researcher for all digital platforms for commercial banking segment. • Core member of a corporate cross-functional team tasked with improving the digital platform for new checking accounts, created a strategy that produced a 35% increase in new account opening. • Lead transition team for new customer software integration, accurately forecasted conversion rates and developed new pricing strategy resulting in 86% conversion worth $500K of incremental revenue. • Guided designers in optimizing interface design, platform functionality and customization options by user interaction.Skills/Tools:* Leadership* Change management* Project management* Critical thinking* Problem solving* Data analysis* Market research * Medallia (programming/reporting)* Strategic planning* Marketing

Cleveland, Oh, Us

PERFORMANCE COATINGS GROUP | GLOBAL INDUSTRIALLed global quantitative and qualitative market research for the Performance Coatings Group comprising of 7 divisions and $6B in annual revenue. • Improved product development guidelines; introduced multi-year P&L forecasts, global growth strategies, step-up matrix and SWOT analysis. • Created a product stage gate dashboard with accurate financials, volume forecasts and lab resource prioritization of more than 400 SKUs; established a new “fast track status” yielding a 40% reduction in development time and a 22% increase in market share for targeted SKUs. • Developed entire marketing strategy for new Industrial Accessory Group created in 1Q20; increased purchase rates from 5% to 25% worth $15M in incremental annual revenue. • Created industrial segment and regional strategies; focused on global emerging markets, competitor initiatives and sales optimization. • Defined eCommerce and new web portal strategy for industrial customers. Mapped the customer journey across 7 unique industrial divisions, categorizing groups by investment potential. • Market research lead for global merger and acquisitions team; assisted with company and technology evaluations, developed economic forecasts with geopolitical and regulation overviews. • Economic and market analyst for corporate investor relations presentations.Skills / Tools:* B2B marketing * Business intelligence* Competitive analysis* Consulting* Critical thinking* Data analysis* Economics* Emerging markets* Global market strategy* Leadership* Merger & accusations* Negotiation* P&L management* Presentation* Problem-solving* Product management* Project management* Sales optimization* SalesForce.com* Strategic planning* Tableau * Teamwork

Charlotte, Nc, Us

HOOVER DRY GROUP | HOOVER & VAX (UK)Responsible for all global quantitative and qualitative market research for the Hoover Dry Group; representing $800M in U.S. revenue. • Managed a team of three direct reports with a $750k annual project budget.Key strategist for product team; concentrated on developing and championing step-up strategies within product lines, merchandising plans and competitive analysis. • Created a concept evaluation database to assess product potential and optimization. • Established an industrial design step-up strategy for U.S. vacuum market. • Developed a path-to-purchase model to identify the purchase cycle for future strategies.Created retail channel strategy focused on best practices for pricing, packaging layout and supporting merchandisers. • Developed market strategy for Hoover ‘Lift-Away’ category, increased category share by 27%. • Assisted Wal-Mart category buyer in optimizing new aisle display resulting in 15% margin growth. • Defined growth strategies for the innovation team; highlighted areas of opportunities, generation of new ideas, and concept validation.Skills / Tools:* Brand management* Channel strategy* Competitor analysis* Copywriting* Data analysis* E-Commerce* Forecasting* Industrial design* Innovation* Marketing litigation* Merchandise planning* Negotiation* P&L management* Packaging * Presentation* Problem-solving* Product marketing* Project management* Retail sales* Sales optimization* Vendor management

New Britain, Ct, Us

CDIY GLOBAL CONSUMER GROUP | BLACK & DECKER, PORTER CABLE & STANLEYDirected all global quantitative and qualitative insight programs for consumer brands such as Black & Decker and Porter Cable. Managed a team of four direct reports with a $1.2M annual project budget. • Provided strategic insight on global brand strategies, merchandising plans, and advertising creative assets for all consumer brands covering power tools, outdoor, and home goods categories. • Product development lead, focused on optimizing product propositions, pricing analysis, and creating sustainable market strategies. • Key advisor for innovation team; defined areas of opportunity based on market research and measured new concept viability before team resources were approved. Developed strategic program for ‘4Q Gift Program’; concentrating on product development, branding, advertising creative, and Black Friday channel initiatives; creating incremental revenue worth $15-$30M in 4Q. • Created a value induction program for the power tool category to align product specs with real-world customer needs, resulting in $16M of annual margin growth for legacy SKUs experiencing significant margin erosion. Skills/Tools:* B2C marketing* Brand management* Channel strategy* Critical thinking* Data analysis* Forecasting* Industrial design* Innovation* Merchandise planning* P&L management* Packaging * Problem-solving* Product marketing* Retail sales* Sales optimization* Team leadership

New Britain, Ct, Us

CIDY GLOBAL CONSUMER GROUP | BLACK & DECKERResponsible for all global quantitative and qualitative market research, covering all product categories under the Black & Decker. • Managed P/L for $700k annual budget. • Maintained and leveraged an internal research panel of 1.4M records creating an annual cost savings of more than $2.5M versus using external vendors. • Supported CDIY Global Consumer Group: power tools, outdoor tools, home products, entry-level “pro” and brand licensing partners.

Baltimore, Maryland, Us

Research lead for National Advertising Team : 20 sales executives with $108M in 2005 revenue. • Quantitative research and secondary database analysis • Lead market tours for visiting national advertisers, and provided site analysis for new retail locations • Consulted on national direct marketing campaigns, providing analytics and geo-mapping plans for Tribune locations in multiple markets (e.g., Baltimore, Chicago, Los Angeles & New York)Research lead for Circulation Department • Developed and maintained customer segmentation models for subscriber growth and retention • Responsible for direct marketing campaign analytics and customer satisfaction metrics

Baltimore, Maryland, Us

Research lead for regional advertising teams : 36 sales executives and $42M in 2002 revenue. • Quantitative research and secondary database analysis • Develop print advertising strategies by key customer segments • Technical lead for research vendors and related software platforms

Cincinnati, Oh , Us

Client service lead for a portfolio exceeding $15MM in annual revenue. • Developed client retention strategy resulting in a 95% renewal rate. • Incremental sales of research projects worth $500k in annual revenue. • Development and management of an on-site training program for all Claritas software platforms.

Us

Responsible for circulation analysis and internal marketing initiatives. • Geo-mapping and PRIZM segmentation analysis to develop direct marketing strategies • Managed internal print PR campaigns promoting events, promotions, and print products • Event management and execution