Leading customer insights and advanced analytics functions of the Data and Analytics team for direct-to-consumer business. Offer sustained support to marketing and product teams; constantly engage with D2C leadership to focus on growth.

Developed models and simulations for optimizing the marketing ROI; Provided support for product development and helped the business make informed decisions by deploying data-driven strategies.

Developed predictive models for consumer engagement, deployed reports to measure profitability, churn, and subscriber behavior. Developed a first-in-the-industry reporting framework for the financial wellness of employees in Fortune 500 companies.

• Developed dashboards for Customer Relationship Management and a platform for continuous monitoring of digital marketing metrics for senior leadership team of a luxury retail chain• Developed the algorithm for targeted advertising through email for a luxury retail chain• Led data based process improvement initiative of Merchant Financing platform for a financial services giant. Reduced the average time for call-to-finance from 6 days to 24 hours

• Developed a PD model (based on Basel III standards) to predict the probability of default for customers, for a mortgage portfolio and was used by the operations team to develop strategies for collection• Developed scorecards for pricing models to predict expected payment of a portfolio, which has helped pricing assets • Determined the effectiveness of various campaigns by running test-control experiments to increase collections• Identified suit worthy accounts for mortgage assets using Monte-Carlo simulation

• Led a team of 4 for designing sales dashboards of the largest IT re-seller. Dashboards were used to fix incentive compensation for executives and were used by about 20,000 account managers.• Narrowed the target for promotions offered by an IT re-seller and reduced the marketing cost by $250,000/month.• Led sample optimization exercise for 3 drugs and delivered directly to the field. Recommended changes in the strategy to Chief Statistics Officer of a big pharma company.• Developed a “risk model” to identify customers who are at risk of leaving the advertising business of a large internet search company and saved a few hundred thousand dollars in revenue.• Optimized inventory, personnel and budget for the field force of a large insurance provider in US.• Designed and delivered 15 reports in forecasting, sales force modelling, campaign effectiveness and segmentation, which is part of business of the largest pharmaceutical consultant.