development of new products and platforms

Prior to the pandemic, built a microbrewery from the ground up, into a brand generating $1.9Million+ (2018 and 2019) at a CAGR of over 30%, and securing distribution throughout WA, ID, and BC (Canada).Recognized as one of the top 20 craft brewery producers by volume (2019) out of 450+ suppliers. Launched a contract filling/packaging line generating over $400 K in annual revenue (2016-2020). Built 2 satellite retail outlets (2014) which generated $1.0 million in revenue annually.Served on the City of Tukwila Lodging and Tax committee (2016-2019) making recommendations to city council on spending priorities and business development opportunities.Designed the RMT 320 course, “Topics in Strategy in the Craft Brewing industry,” for Central Washington University, enabling the brewing program to achieve #1 ranking by America Unraveled; Taught 25 continuing education students the fundamentals of Marketing, Finance, Operations, Distribution, etc. within the craft brewing industry.Achievements:2 Silver medals at the prestigious Great American Beer Festival, Denver CO (Oct 2019) 20+ medals at Washington Brewer’s Festival (2011-2019)Small Business of the Year by King County Washington (2017) Objective: To increase the value of the business by strategic acquisition.Acquired brand assets and distribution of Big Al Brewing Company for ~$30K generating an incremental $50K in revenue (2013-2020).Acquired brand assets and equipment of Hilliard’s Beer Company for $50K in consulting services leading to the return of $250K in packaging equipment and $500K+ in packaged beer sales.

Launched an entirely new platform for Sonicare in order to improve sustainability and profitability.Led the Global Marketing Group through the go-to-market phase for the FlexCare platform which encompassed New Product Development, Marketing Communications, Product/Market Management, Consumer Research, Packaging Development (25-30 employees)This launch grew revenue by 20% within the first year while increasing GM% from low 70% to mid 80% on refill heads (this represented 80% of all the profit generated by the business).

Led several projects that resulted in new to world brands within Miller Brewing Co.Mickey’s Stinger – Caffeinated Alcohol BeverageThis project was given only 6 months to go from concept to launch vs the average 12+ months.

Led disruptive technology platform development team in Personal Care category (2005) which led to 6 U.S. patents. (Therapay Patch, Kopanic et al 2005-2008)Managed several brands over 9 years in Canada and U.S. including Pledge, Windex, Ziploc, and Glade. Each brand was $100-300 Million in annual revenue.Led M.B.A. recruiting for Marketing across entire U.S. company in (2004-2005)