Gursher Dard - (B.A, M.S.C) Email & Phone Number

Swadlincote, Gb

Reading, England, United Kingdom

United Kingdom

Purchased, renovated then let a portfolio of furnished/unfurnished properties throughout the South West and East Midlands.

Remote

•Copy wrote content to rebrand a major suite of Lloyds Banking Group and Scottish Widows commercial collateral • Involved in all aspects of Stakeholder management across the wider business and third party suppliers • Campaign managed marketing projects from initiation through to completion • Worked alongside senior management regarding budgets, purchase orders and the impact on bottom line• Rebranded and deployed all private and investment based marketing material into the new tone of voice • Ensured all footers and caveats were legally compliant and rigorously checked collateral to make sure correct acronyms were utilised • Liaised with stakeholders when anomalies occurred to ensure certain marketing items were classified as out of scope • Actively participated in workshops and conference calls to specify deadlines helping to fulfil day 1 and day 2 activity.

Birmingham, England, United Kingdom

HEADHUNTED during the height of the COVID-19 lock down to take over segment specific Marketing activity (Teachers & General Insurance)

Bristol, United Kingdom

•Worked on a highly complex data migration project to amend and develop operational outputs of customer communications. The migration ensured consistent compatibility of communications across Lloyds Banking Group's (LBG) sub brands which included: Scottish Widows, Clerical Medical and Halifax Bank of Scotland (HBOS)•Fully involved and worked with project directors to copy write letters and detailed letter specifications needed post migration •Tested approximately 70 letter specifications and worked alongside LBG’s dedicated third party data supplier (Diligenta - TATA) ensuring letter outputs were reflective of the approved content •Integrated extra coding and data logic ensuring a smooth transition amongst the different pension platforms •Worked with Diligenta’s off shore team in Nagpur India to execute ad-hoc letter tests

York, United Kingdom

•Launched and relaunched a number of Aviva’s protection products including: Critical Illness (CI), Income Protection (IP) and Equity Release •Copy wrote, project managed and acquired approvals for an extensive portfolio of marketing material in relation to Aviva’s enhanced CI proposition. This included updates to brochures, info-graphics and online content •Collated evidence to substantiate specific elements within direct marketing collateral. This complimented the strict stipulations required by the Financial Promotions team and eased the approval process •Liaised with senior stakeholders including the Technical Proposition and Risk team to ensure copy was aligned with regulators including the Financial Conduct Authority •Worked closely with marketing agencies to compile informative e-video’s displayed on the Aviva for Advisers (AFA) website. This included copywriting and obtaining approvals for video scripts and the selection of pertinent imagery/colours and soundtracks •Worked together with the digital team to update the AFA website. This was assisted through the use of a Content Management System ensuring copy was amended in line with product updates.

Staines

•Worked on a project to re brand a large suite of existing service communications for a well renowned energy supplier•Rebranded and copy wrote the existing suite of British Gas (BG) service letters into new Visual Identity (VI) and Tone of Voice (ToV)•Aligned written copy ensuring adherence to government regulations as stipulated by Ofgem and the Financial Conduct Authority (FCA)•Acknowledged and fulfilled stakeholder comments relating to Marketing collateral whilst campaign managing approvals via BG’s Clockwork system•Proofed a portfolio of B2B and B2C letters ensuring customer information was populated correctly within variable data fields•Liaised with print suppliers ensuring emitted copy was reflective of print PDF files submitted.

Bristol, United Kingdom

•Campaign managed internal and external change communications in relation to the pension freedoms announced by the UK government in 2014•Copy wrote and project managed external change communications to both B2B and B2C audiences. This required the execution of direct mail (DM) and addendums to end customers and e-mail communications to Independent Financial Advisers (IFA’s) •Copy wrote and distributed internal communications to colleagues. A solid example included the compilation of detailed questions and answers given to front line telephony staff. These answers reassured customers about concerns they had about their pension product(s) following the reforms in 2014 •Fully involved in the end to end campaign management process including the need to arrange conference calls and workshops with senior stakeholders. A resilient and pragmatic persona helped to ensure internal and external marketing material remained correctly aligned with regulatory initiatives •Amended and obtained approvals for product communications. The content which were amended from a below the line (BTL) perspective included: product terms and conditions, product guides and a number of key feature documents •Strong project management skills shown through the liaison with marketing agencies and print managers ensuring brochures were updated and continually replenished•Interacted with storage depots to ensure obsolete literature was promptly destroyed•Generated purchase orders to finance marketing activity and assisted management during invoice reconciliation.

Bristol, United Kingdom

•Campaign managed internal and external Marketing communications to inform colleagues and clients about the switch of their pension service provider. •The project, named ‘Embassy Transition’ required the need to copy write internal and external Marketing Communications (MARCOMS) •Copy wrote and distributed internal communications in the form of a PDF flip book. This helped inform stakeholders about system changes, deadlines and information on key contacts for queries •Compiled the final newsletter distributed to colleagues on a quarterly basis. This highlighted the successes of the transition whilst illustrating how objectives were met throughout the project •Injected key elements of the MARCOMS mix to copy write external direct mail. These B2C communications helped customers to understand the reason for the exit of the AXA pension and reassured them of the benefits of their new Friends Life Pension •Utilised specialist software including Share Point and Worksmart. This provided a communal platform for internal stakeholders allowing colleagues to view and download approved documents.

Bristol

•Worked as part of the Verde Project to help re brand Lloyds TSB into a fully functioning independent bank known as TSB•Engagement with senior product managers to discuss affected marketing collateral following the split of the TSB brand from Lloyds Banking Group (LBG) •Rebranded Lloyds TSB marketing collateral from a B2B perspective. This task required close liaison amongst; product, legal, risk and brand stakeholders to ensure that items remained compliant and adhered to TSB's newly created tone of voice and brand guidelines •Execution of change management external DM campaigns from initiation through to completion across both business and retail banking customers. A large majority of these campaigns included mandatory and discretionary mailings to SME’s (small to medium enterprises) and high net worth clients •Fully responsible for the execution of industry wide campaigns including the 7 day switch initiative. From receipt of a business brief through to completion of the project, strong project management ensured inserts, flyers and posters produced in line with the campaign were circulated and approved by senior stakeholders within five working days. This enabled collateral to be promptly received by the branch network whilst yielding a strong return on investment (ROI). •Utilised CMS systems provided by third party print suppliers (Xerox) such as Aprimo to initiate amends to current marketing literature. This ensured collateral remained compliant whilst also allowing for additional literature items to be brought into scope•Engaged with stakeholders working within the bank from a professional services background. Through collating feedback from senior lawyers and risk colleagues, external marketing communications were produced which abided by the legislative & regulatory features as stipulated by the Financial Conduct Authority and the Prudential Regulation Authority

Tamworth, Staffordshire

•Employed as a 6 month Marketing Consultant for Triform- a print management SME based within the West Midlands. The task involved setting up a Marketing function which was nonexistent prior to the commencement of this project. •Liaised with high profile brands and SME's in relation to their print requirements. Clients included: GAME, Specsavers, Halfords, The Body Shop, Superdrug, National Windscreens, Haines Watts and many others. •Acknowledged Relationship Marketing tactics through implementating a bi-monthly newsletter on a B2C basis for the Triform brand. Through one's thorough understanding of the MARCOMS mix, the candidate successfully elevated brand exposure consequently increasing market share. This was further enhanced by the individuals ability to accompany newsletters with necessary Marketing collateral consisting of: posters, flyers, videos and e-shots.•Embedded the Triform brand within social media sites including; Facebook, Twitter, LinkediN and YouTube •Introduction of a personalised QR code helping to interconnect online and offline channels. •Arranged print and marketing merchandise to allow for its effective distribution, assisted through mediation with both designers and printers.•Networked with relevant stakeholders including, but not limited to; customers, colleagues and affiliates.

Coventry, United Kingdom

•Headhunted to work on a 3 month project at the Jewson head office.•Worked alongside Marketing Management to examine CRM records, aiding the development and execution of promotional offers within Jewson stores.•Looked at key marketing opportunities from external events including the 2012 Olympic Games. A successful integration of direct mail and e-shots promoted the “guaranteed next day delivery” campaign for the London area increasing turnover by 7%. •Liaised with various high profile suppliers such as; Honeywell, Bosch, Crown Paints and Triton showers regarding additional product categories to be included on the Jewson website. •Worked cross functionally with the Administration team to input product information into spreadsheets and the Jewson online portal (CMS) in order to ensure a smooth transition to the new website.

Derby, United Kingdom

[Msc] Master Of Science, Management And Marketing

Ba [Hons] Business Studies With Marketing

A Level: Business Studies, I.C.T, History

10 X Gcse'S (A*-C Grades)