Marketing Training Organization and Management (16 Trainings, 330 people trained directly)Marketing Training internal Communication Management (via Yammer and internal CRM)Marketing Training Follow-up Management (25 workstreams management, 25 DedicatedOutput)Group Pricing strategy management (Company Pricing guidelines)Internal Communication cross Business units management

Lead the development of marketing plans for key all products, ensuring alignment with whole business strategies and priorities.Actively contribute to development of the (Species) Operating Plan.Identify, commission, analyse and interpret market intelligence from a range of sources to ensure that knowledge is up to date and to inform debate and decision making

Develop Marketing Intelligence into a competitive advantage through an outside –in gathering information.Manage quantitative and qualitative market and internal data for Philips Healthcare Ensure frequent and efficient reporting and communication of insights.Project Manager for the new Global Segmentation project. Build understanding of market, competition, consumer and customer behavior trendsand translates this into usable insights.

Manage launch new telemedicine Philips projects in the Area.Manage the relationship with Telemedicine Key Opinion Leaders.Deploy programs to the districts to drive business for the assigned BIU.Make a plan and execute with all stakeholders in the Market, and BIU product managers.Understand BIU marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs.Driving insight through market analytics.Line up partners to support specific projects, develop cooperation strategy and support feasible implementation.Provide sales, business, analytical and interpretative analysis for Italy, Israel and Greece Market for all Patient care and Monitor Solution products. Develop and present individual business cases to the BiU and Regional leaders in case of important Go / No-Go decisions for projects.Provide business progress reports to BIU DXR and Regional leaders.

Develop the marketing and innovation strategy for Italy, achieving a 5% growth in sales of both contrast agents and medical devices. Control the campaign budget and reduce it by 50%, thanks to the optimization of the purchasing volumes and the negotiation of new agreement with the suppliers.Manage the relationship with the Key Opinion Leaders all over the country.Partner and coordinate with Worldwide Marketing in order to define the marketing plan, such as pricing and promotion, and the product launches.Investment evaluation: NPV.Lead the CRM implementation for the South European countries, in particular I was in charge of the development of the solution, the training of the sales force and the analysis of the performance. Sales productivity raised by 35%.Coach and support the development of 2 direct reports.

Segmented the market and defined the price of the product portfolio, we could increase sales in Italy 5%.Supported the Sales Force, around 50 people, in the EMEA area in identifying and developing strategic plans for market professional growth, Market Data Analyst and Forecast Plan. Manage the new product launch, in terms of training of Sales Force, analysis of the performance and feedback from the field. In the corresponding period we could launch successfully 2 products, with a 2% Market share increase in 2010.Manage the relationship and training of external professionals such as doctors and key opinion leaders.

Promoted the cardiac products, such as defibrillators and pacemakers, to a portfolio composed by 700 clients, located in Lombardy and Sardinia, which represented the 20% of the turnover.Had the responsibility of the development and coaching of a team of 8 people.Supported the tenders and new product launches.

Assisted the surgeon in the surgery room and illustrated the product and its usagePlanned and managed the regional (Lombardy) activities, such as manage of ICD implants and courses