Full operational authority of team of 8 in establishing demand generation function and raising brand awareness for multi-billion dollar cloud networking enterprise, including strategy / plan development, communication, digital marketing, web presence, social marketing, sales enablement, product marketing, value proposition, messaging development, performance management, and event marketing across North America and Western Europe.Contributions:• Established company’s first demand generation, product marketing, and sales enablement practices within 90 days of being hired. Company had previously grown exclusively through acquisitions and had limited marketing functions. • Built multi-channel (social, paid media, influencers, email) lead generation platform that established company’s first scalable lead flow.• Created scalable process for sales in recording / forecasting ROI of events through new technology, processes, and stakeholder alignment on measurement/execution of events.• Led SD-WAN training program that represented primary growth driver for company, scaled to onboard 400 sales representatives / channel managers in year one, and enabled sales force to produce new funnel opportunities in one month.Honors:• Finny Award for Killer Content tonight at B2B Marketing Exchange• Expy Award for Best B2B Campaign of the Year• Finalist for Most Effective Campaign from The Drum, U.S.• Finalist for Marketing Ops Team of the Year from Ops Stars at Dreamforce

Promoted to return growth amid Average Revenue Per User (ARPU) declines, hyper-competitive industry, and overly mature product portfolio. Led go-to-market (GTM) strategy and programs for $6B North America & Asia-Pac business unit. Functions covered segment, channel and targeting strategies; network investment recommendations; vertical and solutions marketing; indirect / partner marketing; demand generation; field marketing; specialized commercial services; market data analytics. Reported directly to President of North America/AP and Global CMO of Product Management and Brand.Contributions:• Developed/implemented agile marketing management model that realized 20% YoY increase in marketing productivity.• Achieved 35% YoY increase in monthly recurring sales influenced by marketing investment.• Aligned marketing and sales organizations through $7B integration of TW Telecom.• Implemented predictive analytics platform to increase sales productivity by 10%.

Develop go-to-market strategies for enterprise and wholesale markets in North America that closely align with the Global Marketing organization's global product strategies, as well as the functional strategies across NA Sales and Operations. Our objective is to identify opportunities to develop customer-specific technology solutions that drive new logo acquisition and increased wallet share.Contributions:• Developed and implemented Level 3’s first formalized segmentation strategy, which increased sales productivity.• Created Solutions Marketing team that generated additional marketing-influenced sales (MRR).• Launched vertical marketing practice focusing on retail, healthcare, and financial services.

Career at Verizon includes roles at Bell Atlantic, UUNET, WorldCom, MCI, and Verizon Business. Expanded expertise across IT, Product Management, Market Research, and Solutions Marketing. Directed global market research and analysis team. Launched Verizon’s first data storage-as-a-service. Designed front- and back-office processes for various network services. Provided strategic decision support to senior management. Provided Sales with competitive positioning and market insights. Contributions:• Facilitated research coordination to drive down costs and align priorities; saved ~$1M in costs across business units.• Unified intelligence functions from 5 teams to 1 to achieve operational efficiency.• Designed and implemented global product strategy for Data Storage Services that created a new capability for MCI.• Conducted product training to direct sales channels and technical sales consultants.• Led collaboration across vendors, sales, IT/Engineering, and back-office operations to establish BSS/OSS that supported MCI Data Storage Services.Honors• “Leading” Performer rating (or equivalent) in 8 out of 10 years with Verizon/MCI• Verizon MVP Award for customer care and billing system implementation