Geoffrey Donsimoni Email & Phone Number

Lyon, Auvergne-Rhône-Alpes, France

Greater Avignon Area, France

Lead and manage an international team of Marketing Managers for Revvity' Discovery Reagents portfolio. This team is part of a wider Life Science Portfolio Marketing team. ✔Define and develop product marketing strategy for Discovery Reagents productline (HTRF, Alpha, DELFIA, Lites technologies and microplates).✔ Establish Global Marketing Plan for Drug Discovery reagents and create associated budget✔ Ensure alignement between Global and regional marketing plan in order to adapt Global marketing plans to specific needs through the various regions (Americas, EMEAI, APAC)✔ Oversee the world wide regular launch of new products (> 100 products per year)✔ Ensure visibility of the new products launched by running specific campaigns or by incorporating the new products in more global campaign✔ Work in close collaboration with various expert teams (web, Paid media, Creatives, product Management) for the promotion of the portfolio ✔ Work with Subject Matter Expert (external or internal), copywritters ... to develop new content ✔ Set up, monitor, and optimize marketing budget.✔ Assist field for event attendance and by adressing sales needs (Sales tool, flyers, brochure...)✔Extract and analyze key performance indicator for presentation to management and transversal teams

France

Led the Global Life Science Portfolio Marketing team during a 9-month maternity leave assignment, ensuring continuity and excellence in marketing operations. This assignment corresponded to the temporary replacement of my n+1, the Life Science Portfolio Marketing Director.✔ MANAGEMENT: Led the team overseeing our Life Science products, including In Vivo Imaging, Multimode Readers, Cellular Imaging (High Content Screening), Cell Counting and Image Cytometry, and Discovery Reagents.✔ PRODUCT LAUNCHES: Successfully managed the introduction of new products within the Life Science Portfolio, ensuring effective market positioning and launch strategies.✔ OPERATIONAL EXCELLENCE: Provided clear and decisive guidance to the teams, ensuring operational excellence in all business projects and processes.✔ BRAND: Managed and actively contributed to Product Marketing projects related to the newly established company brand, including rebranding initiatives and the development of an ecommerce website✔ COLLABORATION: Regularly interfaced with key stakeholders, fostering effective communication with Product Management, Web, Paid Media, Creatives, Segment Marketing, and other teams to enhance cross-functional collaboration.✔ REGIONAL MARKETING COLLABORATION: Ensure smooth communication of key activities to all of the Regional Marketing teams✔ BUDGET AND PLANS: Oversaw the development and implementation of the Portfolio Marketing plan and budget for 2024 ✔ KPI: Communicated key performance indicators (KPIs) to relevant teams, providing a clear framework for evaluating and enhancing marketing effectiveness.

Avignon, Provence-Alpes-Côte D'Azur, France

Lead and manage an international team of Marketing Managers for PerkinElmer' Discovery Reagents portfolio. This team is part of a wider Life Science Portfolio Marketing team. ✔Define and develop product marketing strategy for Discovery Reagents productline (HTRF, Alpha, DELFIA, Lites technologies and microplates).✔ Establish Global Marketing Plan for Drug Discovery reagents and create associated budget✔ Ensure alignement between Global and regional marketing plan in order to adapt Global marketing plans to specific needs through the various regions (Americas, EMEAI, APAC)✔ Oversee the world wide regular launch of new products (> 100 products per year)✔ Ensure visibility of the new products launched by running specific campaigns or by incorporating the new products in more global campaign✔ Work in close collaboration with various expert teams (web, Paid media, Creatives, product Management) for the promotion of the portfolio ✔ Work with Subject Matter Expert (external or internal), copywritters ... to develop new content ✔ Set up, monitor, and optimize marketing budget.✔ Assist field for event attendance and by adressing sales needs (Sales tool, flyers, brochure...)✔Extract and analyze key performance indicator for presentation to management and transversal teams

Avignon Area, France

𝐋𝐞𝐚𝐝 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞 𝐚 𝐭𝐞𝐚𝐦 𝐦𝐚𝐝𝐞 𝐮𝐩 𝐨𝐟 𝟖 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐬𝐭𝐬 (double background: Scientific and Marketing) and 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐬 (Web expert, Graphic designer, marketing automation expert). ✔Define and develop Cisbio‘s global Digital Strategy for Discovery Reagents (HTRF technology).✔ Establish Global Marketing Plan for Drug Discovery reagents✔ Lead all digital marketing operations (content development, web presence, lead generation, marketing campaigns, social media, product availability, marketing automation, ROI/data analysis...) in close collaboration with Product Management team✔ Coordinate the regular launch of the new products in collaboration with the Product Management team and R&D ✔ Ensure visibility of the new products launched by running specific campaigns or by incorporating the new products in more global campaign✔ Work with Subject Matter Expert (external or internal), copywritters ... to develop new content ✔ Set up, monitor, and optimize marketing budget.✔ Directly manage key marketing projects (launch of a completely new website: cisbio.com…).✔ Assist field for event attendance and by adressing sales needs (Customer presentation, sales tool, flyers, brochure...) ✔ Manage external vendors (agencies, publisher…)

Avignon Area, France

Implementation of marketing plan based on strategic marketing objectives and sales strategies● Responsible for the launching of new Drug Discovery products (GPCR, Epigenetics...)● Manage Operational Marketing campaigns on STAR products (IP-One)● Manage external service providers (web, webinar, print, design...)● Content Marketing: technical and scientific content:Print: application notes, technical notes, flyer, brochure, Ads...Digital: Linkedin post campaigns, Adwords campaigns... ● Deliver high value, comprehensive marketing collateral to meet current market needs● Coordination of transversal projects with R&D, Production, Sales...● Creation or /and reorganization of whole sections on website for better consistency and visibility in order to meet strategic objectives● Webmarketing (webanalytics, evaluation of content pertinence...)● Generation of tools for lead generation / nurturing● Other: Successfully implement a new internal Project Management System tool

Avignon Area, France

Project Leader in New Products Development Team (R&D Department) - Epigenetics Group Assay development in Epigenetics field:● Accountable for assay development on Epigenetics Cellular Assays (Measurement of Epigenetic post translational modifications using HTRF Technology in a cellular context)● Direct management of 2 Qualified Laboratory Technicians (Bachelor’s degree level) and one Bachelor’s level trainee● Knowledge and know-how transfer to Cisbio's departments before product launching. Training of: Scientific Consultants, Account Managers (worldwide), and Supply Chain.● Successful launching of four complete kits: EPIgeneous H3K27Me3, H3K4Me2, H3K36Me2, and total H3 Cellular Assays

Junior Engineer (R&D Scientist) in R&D departmentResponsible for the development of an innovative screening platform for mGlu receptor (Glusense)● Project Management● Direct management of 1 Qualified Laboratory Technician (Bachelor’s degree level)● Work in collaboration with IGF (Institut de Genomique Fonctionnelle, Montpellier, France) ● Technical support: internal and external (directly on customer sites)● Successful on-site support for the implementation of Glusense on Merck & Co Philadelphia site for a 200,000 compound screening● Establish the protocol for scaling up labeled cell production (up to 10 billion cells)● Manage team for the production of labeled cells for customers ● Knowledge and know-how transfer to Cisbio's departments: training of scientific consultants and supply chain.● Participate in the development of Cisbio’s robotic platform (Cybio)

Biotechnology Engineer , R&D Drug Discovery Departement

Laboratory Of Integrative And Adaptative Neuroscience (Neurodiag), Marseille

Advisor: Catherine RONIN-VAÏSSE, phDSubject: Production and sialylation of recombinant monoclonal antibodies IgG in CHO mammalian cells. Process optimization.Technical skills: Cell culture, transfection, plasmid purification, ELISA test, ELLA test, microscopy.

Engineer’S Degree, Biotechnology For Healthcare Industries, Master Of Engineering (Meng) - Esil Ecole Supérieur D'Ingénieur De Luminy

Course work: genetic engineering, cellular and molecular biology, general and applied microbiology, biochemistry, immunology, enzymology.

Management And Leadership, Executive Education Certificate

Project Management, Executive Education Certificate

Executive Education, Fundamentals Of Marketing Short Program

First Year Master Degree, Microbiology And Biotechnology

Bachelor’S Degree, Biology