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Greg Spies is an accomplished marketing leader with a proven track record of success in creating and executing effective digital marketing campaigns. For 15 years he ran The Interactive Dept., a digital agency based in Portland, Oregon that served a diverse range of clients including Chicago Stock Exchange, Domaine de Canton, Aviation Gin, Stages Indoor Cycling, KinderCare Learning Companies, Westin and a menagerie of tech start-ups and F&B brands. Always looking to give back to his community, Greg developed relationships with many local organizations and non-profits, creating websites and digital fundraising campaigns for such vital Portland groups as Transition Projects, Central City Concern, P:ear, Forest Park Conservancy, Housing Development Center and many more.In 2019, Greg sought a new challenge and closed his agency to join the José Andrés Group. There, he leveraged his marketing skills to create engaging websites and digital campaigns to support the world-renowned chef and humanitarian’s mission to “change the world through the power of food.” Despite the challenges presented by COVID-19 to the restaurant industry, Greg was able to launch over a dozen websites, roll-out nine new brands, and significantly boost email open rates and guest engagement.Greg is currently the Senior Director of Digital Marketing for The MINA Group, where he provides strategy across web/email/social for Chef Michael Mina’s award-winning portfolio of extraordinary restaurants from San Francisco and Las Vegas to DC and the newly opened Bourbon Steak in New York City.With a background in developing digital campaigns, managing paid and organic social media, implementing email marketing strategies, creating automated sales funnels, optimizing websites for SEO/SEM, and devising customer acquisition strategies, Greg brings a wealth of expertise to every project he takes on.
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Senior Director Of Digital MarketingMina Group Nov 2023 - PresentSan Francisco, Ca, Us -
Senior Director Of Digital MarketingJosé Andrés Group Jan 2019 - Dec 2022Washington, Dc, Us• Developed and implemented digital marketing strategies for 30+ restaurants and a celebrity chef.• Creation and execution of online campaigns to increase brand awareness, website traffic, and reservations.• Increased email open-rates from 18% to 45% and developed a dozen websites on WordPress & Bentobox.• Managed and mentored a small marketing team and collaborated with restaurant GMs to translate their needs into successful marketing campaigns.• Analyzed and reported on key performance metrics, such as website traffic, conversion rates, and ROI, to measure the effectiveness of digital marketing campaigns and inform future strategies.• Stayed up-to-date with the latest restaurant marketing trends and technologies, identifying new opportunities for growth and making recommendations for improvement.• Oversaw the management of digital media budgets and resources, ensuring that all efforts were focused on delivering maximum value to the business.• Managed the development and deployment of digital content, including website content, email marketing, paid social media, and online advertising.• Created dashboards to track KPIs and provided actionable insights to leadership through reports and presentations. -
Digital Marketing | Strategy | CreativeThe Interactive Dept. 2004 - 2019Washington, District Of Columbia, Us• Established and successfully operated a digital marketing agency, serving a diverse client base across multiple industries.• Developed and implemented comprehensive digital marketing strategies for clients, driving increased brand awareness, website traffic, and lead generation.• Clients included Aviation Gin, Chicago Stock Exchange, Combier, Domaine de Canton, KinderCare Inc., Mama's Fish House, Stages Indoor Cycling, Transition Projects, Wailuku Federal Credit Union, Westin.• Analyzed and reported on key performance metrics for clients, tracking progress and making data-driven decisions to improve results. -
Flash DevelopmentDhap Digital 2006 - 2008San Francisco, California, Us -
Director Of ProductionLucid Blend 2003 - 2005
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Web Developer IiIt-Management Information Services 1999 - 2001
Greg Spies Skills
Greg Spies Education Details
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University Of DelawareJounalism -
Cchs
Frequently Asked Questions about Greg Spies
What company does Greg Spies work for?
Greg Spies works for Mina Group
What is Greg Spies's role at the current company?
Greg Spies's current role is Digital Marketing Enthusiast.
What is Greg Spies's email address?
Greg Spies's email address is gr****@****ept.com
What is Greg Spies's direct phone number?
Greg Spies's direct phone number is +197121*****
What schools did Greg Spies attend?
Greg Spies attended University Of Delaware, Cchs.
What skills is Greg Spies known for?
Greg Spies has skills like Web Development, Flash, Web Design, Email Marketing, Creative Direction, Html, Digital Marketing, Google Analytics, Interactive Advertising, User Experience, Web Analytics, Css.
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