In charge of delivering projects 100% focused on hyper-personalized videos meticulously crafted to ensure efficient data use and make every interaction relevant andsignificant to consumers. I streamly evangelize to advance the future to the present, employing cutting-edge artificial intelligence to create communications that transcend through personalization.Lead a multidisciplinary team comprising back-end and front-end developers, designers, video editors, UX and UI specialists, and emerging roles such as Artificial Intelligence and Machine Learning specialists. At the same time, manage the creative area made up of 2 creative directors and 2 copywriters.Oversee the organization’s operations to ensure alignment with and achievement of strategic objectives. Design and implement strategies focused on achieving favorable outcomes and driving digital transformation.Develop proposals to enhance operational processes and create innovative strategies to meet the organization’s growth targets.Work closely with the executive committee to define and achieve operational goals that align with the company’s overall objectives.Establish and nurture alliances, partnerships, and strategic relationships with clients, providers, and key industry stakeholders.Direct Reports: 35 FTE

Professor on areas of expertise related to Emerging Technologies, such as: Artificial Intelligence, MachineLearning, Mixed, Virtual and Augmented Reality, Cryptocurrencies, Metaverse.90% of the attendees are Directors or C-Levels of the leading companies in the region.

To meet demands and needs of the casual-work era was born Extra, that is an app that connects business and self-workers after temporary shifts in Miami. This solved the problem that not only were there no people to do temporary jobs in the hospitality area, but also that companies offered very low salaries. Furthermore, Extra immediately handle insurances, payments and liability.In addition to being one of the founding members, as COO I was in charge of the operation of the Start Up until its sale to an investment group.Direct reports included: Head Of Growth, Head of Marketing, 2 Mobile Developers. 2 BackEnd Developers and UX Designer.

Developed, implemented, and managed the company's digital strategy in alignment with organizational values,business objectives, and priorities.Fostered an environment of digital innovation and best practices, ensuring the use of technologies for the benefit of stakeholders.Maintained a strong knowledge of emerging trends in digital technology solutions, leading the organization in maximizing digital working cultures by shaping skills, processes, people, and tools to achieve business objectives.Created and embedded a prioritization approach to develop a roadmap for innovation with relevant processes, tools, and metrics to support business objectives and new growth opportunities.Led a team to project manage and deliver gaming and digital solutions, using a range of techniques toresponsively and effectively pilot and implement platforms.Directed the company's tokenization efforts, including the development of proprietary cryptocurrency and NFTs.Acted as the key contact point between clients, esports leagues and gambling/betting companies.Direct Reports: 8 FTE

Given my expertise in digital and technological matters, I have been part, along with 6 colleagues from different areas and countries throughout LATAM, of the first test to work in Squads for Coca-Cola Trademark Shape Choices. This test lasted around 7 months and took up 20% of my time, serving as the backbone for the current work structure in LATAM.

Integrated a transformative and exponential vision into all Integrated Marketing Communications projects,combining strategic and analytic thinking with technological capabilities in a digital ecosystem.Led Coca-Cola Digital Brand Strategy integrated with the Top Business Priorities (Refillable & Single Serve) to implement in South Latin Business Unit (Argentina, Chile, Perú, Bolivia, Paraguay & Uruguay).Reported first to the IMC Director and then to the Marketing VP directly, managing 8 direct reports andleading all Digital Partners (+100 FTEs).Oversaw all Digital Interactions and Communications with Consumers, including Intelligence (Insights &Reporting), Engagement, Campaign Planning, and Content Development.Held total ownership of digitally native initiatives, such as “Santa’s Call”, “Coca-Cola For Me” ConsumerLoyalty Platform, and all “offline-to-online” BTL activations. Also in charge of managing influencers for all the portfolio brands.Led Digital Brand Strategy through COVID (during and after lockdown) for our region. Working and adapting plans to new reality. Focused on digital commercial activation.Collaborated with operations and maintained constant communication with bottlers in the region to leadthe first implementations of D2C in South Latin (Tienda Coca-Cola, Coca-Cola En Tu Hogar, Mi Coca-Cola).In charge of carrying out the first tests for the implementation of Adobe Commerce (Formerly Magento).In charge of the annual budget and P&L for Digital not only for the division but also for the Portfolios.Recognized by HR as the most empathetic and dedicated manager of the year for the Mentoring TraineeProgram, for 2 years in a row.Direct Reports: 8 FTE

Responsible for developing digital and social media communications strategy of the entire Coca-Cola's brands portfolio.Leader of digital Big Bets, Head of the consumer interaction center, consumer response center (0800) and governance over the social media team.Collaborated with the Hub Network in Atlanta and other global CICs for social media listening and crisismanagement.Led migration of the UWB (Unified Website for Brands) platform to Adobe Experience Manager (FormerlyAdobe CQ5), unifying all the brand sites under the same template, much more agile and with much lowercosts.Implemented the first version of CDS under Jainrain technology, Auth0 and evangelizing the importance of gaining first party data. Thus, all digital initiatives (even BTL) were connected to the database. Collaborated strongly with the South Latin VP of IT in the first version of Data Lake, and the first usability tests.In charge of the annual budget and P&L for Digital not only for the division but also for the Portfolios.Direct Reports: 2 FTE

Developed and implemented strategic iMarketing programs in collaboration with Brand Managers, BrandPlan Managers, Integrated Marketing Communications and PACS Managers across the South Latin Business Unit. Coordinated with third-party suppliers, partners, and stakeholders to enhance brand connection effectiveness and DME productivity.Launched CCTV and CCFM, Coca-Cola LATAM's first proprietary streaming platforms and loyalty program.Served as central contact for Atlanta and LAG Community, digital agencies and business unit partners, overseeing agency selection, contracts and DME productivity.Spearheaded the introduction, creation, and management of Coca-Cola's most significant digital campaign globally. Launched in 2014, the Santa’s Call experience engaged families from over 60 countries, significantly boosting brand love, awareness, and consumer engagement. The campaign garnered over 36 international awards, including the prestigious Coca-Cola World Marketing Award for Best in Class.Featured Link: https://www.youtube.com/watch?v=Tbnd3XTWPKw

Client: The Coca-Cola Company - South Latin & EMEA Business UnitsManaged a team of 25 multidisciplinary professionals (PM, frontend, backend and mobile developers, UXand UI, QA, Designers) in the development and implementation of comprehensive Digital MarketingInitiatives across South Latin and EMEA Business Units. Oversaw projects including websites, microsites, online applications, mobile applications, brand sites, newsletters, SEO, SEM, and analytics using Webtrends and Google Analytics.Main focal point for The Coca-Cola Company Interactive Marketing Manager and the IT Director.Full Project P&L responsibility.Direct Reports: 25 FTE

Client: The Coca-Cola Company - South Latin & EMEA Business UnitsManage multi disciplinary team in the development of all South Latin Business Unit Interactive MarketingInitiatives with the ability to architect, integrate and support multiple initiatives as a resourceful problem-solver with strong aptitude towardsanalyzing and translating complex requirements and business problems into efficient solutions that meetobjectives.Main focal point for the Coca-Cola Company Interactive Marketing Manager.Scrum MasterDetailed, complete budget management and accurate business accounting with a proven track record of releasing projects on time and on budget.Full Project P&L responsibility.Direct Reports: 14 FTE•Technologies: -Java, Maven, Grails, Web Services, Rest, Json, XML -HTML5, Js, Jquery -PHP, WordPress -Twitter Bootstrap, Flash, Flex -Oracle 10g/11g, mySql -Android & iOS SDK -Facebook, Twitter, Foursquare, Youtube and Google Maps APIs•Others:-Community Management-SEO, SEM, SMO-Webtrends, Google Analytics

Direct Reports: 9 FTEClients: Bancolombia - CARSA - BCI - FalabellaUsing Agile methodology under the Scrum Framework, the role consisted in leading 2 interdisciplinary cells.Also in charge of setting quality metrics and determining productivity benchmark, complete budgetmanagement and full project P&L responsibility.

Lead engineer with a team of 4 developers, in charge of the development of some specific modules of the BMC ITSM solution.

• Technical Team Leader (AR System Implementations)• ITSM Consulting Services• Pre-Sales of BMC Products and Third Party Products (ITSM Related)• Pre-Sales of Professional Services• Project Manager (Remedy and ITSM Projects)• BMC AR System Products Trainer

Project: Telco Operations Of Spain (Telefonica de España)Senior Functional Analyst on BMC Remedy Environment. Coordinator of an Offshore Team in Buenos Aires, Argentina.Development, Administration and Maintenance of Remedy Applications.Development, Administration and Maintenance of HP Service Center Applications (Peregrine).Development, Administration and Maintenance of own client Applications : • NetworkFlow • ACI • CIMA • GRIS • IRYS • GEOS • GRI • TempIP • ToDo • ConectaDirect Reports: 2 FTE

-- IT Service Management Implementations. -- Consulting Services to over 5000 users. -- Remedy Designs and Developments. - Incident Management - Problem Management - Change Management - CMDB - Inventory - Satisfaction Online Survey - Levels of Resolutions Consoles. - SLA's Consoles- OLA's Consoles -- Custom Developments.-- BMC Remedy AR System Succesfuls Implementations: •Cervecería Quilmes •Nobleza Piccardo •Correo Argentino •Grupo EULEN (España) •Pago Fácil (SEPSA) •Siemens Argentina •Genzyme (Colombia, Venezuela) •Imed/Farmalink •Rentas Salta •Rentas San Luis •Transantiago (Chile) •Accord •Red Bus (Salta)

•Correo Argentino Applications Support: Mosaic (Commercial Branches); National Transfers, Western Union, ISVOL, PDC. •SAP Support - Modules: MM, FI, SD •Installation and configuration of IE proxy Server. •Installation and configuration of OS: Windows 95/98/NT/2000 and XP. •Installation and configuration of network printers (HP Web Jet Admin.) •Installation and configuration of MS Exchange / Outlook client. •Protocol Configuration: TCP / IP network, Services Configuration: Wins; DHCP. •Monitoring of Wan / Lan devices for communications networks. •Setting up access to telephone networks (Dial up). •Microcomputer.

•Repair and Change of Hardware. •Installation and configuration of OS: Windows 95/98/NT/2000 and XP. •Installation and configuration of Mac OS: 9.2, X Panther. •Installation and configuration of network printers (HP Web Jet admin. Xerox.) •Installation and configuration of MS Exchange / Outlook client.•Protocol Configuration: TCP / IP network, Services Configuration: Wins; DHCP•Profiles Back Up. •PC Optimization.