Antoine Geadah Email & Phone Number

Los Angeles, Ca, Us

Greater Chicago Area

Led global day-to-day business across Bayer’s consumer health allergy and cough and cold portfolio. Spearheaded integrated brand initiatives across China, the U.S., Canada, Russia, Mexico, the Middle East, and Australia, focusing on brands such as Claritin, Aerius, Afrin, and hydraSense.

Cincinnati Area

Directed the Procter and Gamble global portfolio that included Gillette, Febreze, Tide, Downy Unstopables, Olay, Dreft, and Safeguard. Oversaw P&G business in close collaboration with global leadership team, increasing year-over-year agency revenue by 15%. Championed digital platforms as a key business driver. Delivered integrated digital toolkits, social media, channel strategy, SEO/SEM, CRM, and branded content online inline with the ATL marketing campaigns.

Beirut

• Developed white space expansion plans (Egypt, Algeria, Sub Sahara & East Africa).• Effectively contributed to the development and 360 degree deployment of integrated communicationcampaigns - ATL, BTL, special events-Holistic TV/Print and in-store production and exploitation.• Successfully handled several through the line campaigns from strategic thinking to creativedevelopment up to final execution.• Ensured the continuous progression of projects by building strong relationships with all core agencydisciplines – creative, media, production, and accounting.• Established a solid working relationship with all clients and continuously over-achieving theirexpectations.• Collaborate directly with third party suppliers on production (TV, Print and Digital), special eventspreparations, and database management.• In-depth participation in consumer knowledge programs, generating insights, and accepted consumerbeliefs.• Secured Off scope income towards the Agency.• Linking upper management with Global Grey P&G leaders (Agency and Brand Groups).• Proven to grow the business in 3 regions across the brand’s vast portfolio.• Stewarded evolution of brand fundaments including BAL Process, Visual ID, and Brand Architecture.• Responsible for billing the client on a project to project basis and managing the client’s annual budgetand financial forecast in order to ensure alignment with the Agency’s profit targets.• Coached, developed, and trained subordinate team members to ensure career growth and building,developing and motivating teams to achieve the desired results.• Partner with clients to gather target insights and conduct analysis of IPSOS, BASES, Equity and Segmentation work.• Author concepts, briefs, agency points-of-view and award submissions.• Manage the Global Agency Master plan.

Lebanon

Responsible for high-profile assignments for #1 hair care brand globally and Grey’s single biggestbrand worldwide.• Developed concepts and managed key initiatives that helped restore share growth, through bothcommercial and product innovation.• Lead strategic/creative development and production activities for holistic marketing campaigns,ensuring campaign and equity accuracy, execution excellence and copy qualification.• Managed multi-million dollar TV and print productions for key initiatives.• Built strong working relationships with key brand counterparts and senior creative directors.• Synthesized and incorporated qualitative and quantitative consumer and business learning’s toimprove strategic planning and creative messaging.• Facilitated collaboration, presentation and sell-in of marketing programs with partner agencies.• Managed celebrity talent identification, contract negotiation and relationship maintenance.• Implemented various processes to improve Client Services, including share report analysis, tabletopreviews and initiative reviews.• Supervised professional growth of 1 Account Supervisor and 2 Account Managers, overseeing formalcommunications, management of TV/print production, traffic, budgets and competitive.

Lebanon

• Directed creative development and advertising production for successful total brand initiatives,involving new product launches, product re-stages and celebrity testimonials.• Analyzed qualitative and quantitative research findings and developed Agency POVs.• Fostered and maintained strong communication/relations with key P&G stakeholders.• Organized, updated and facilitated weekly status with clients and partner agencies.

Lebanon

• Monitored creative development and production of all promotional and in store advertising for MENA's largest Client. • Oversaw production of regional print ads and coordinated regional adaptations.• Managed timelines and pre/post-production for regional TV spots.• Accomplished sell-in and execution of micro site and viral videos for new product launches.• Developed brand guidelines to ensure creative alignment across communication materials.• Managed celebrity/artist approvals and usage rights for extensive library of (TV and Print) CAST content.

Lebanon

• Executed and monitored broadcast, print and OOH traffic.• Created budgets, estimates and timelines for various projects.• Prepared competitive landscape analysis of FMCG industry.• Worked with corporate and client legal dept. to ensure copy compliance and clearance.• Produced creative and competitive video reels for various client projects.