At The Upping Company we create websites & other online applications to help businesses grow their online presence. Whether it's a simple webpage or a complex ecommerce platform, we always take the same approach which is proven to maximise the benefits for our clients. That approach? Intelligent planning.Not only do we have many years' experience in web development, we also bring to the table many years of experience in marketing, communications, design, project management, and business mentoring. So when somebody asks us to build a website, the first question we will usually ask is "Why...and what do you want it to achieve for your business?"For more complex projects, we have developed a collaborative interactive workshop approach which we call "RoadMapping". This allows you to gauge the viability of your project/business and make an accurate decision about whether it's worthwhile to pursue the path you thought you should go down...or to find another path to the goal.Some of the works we undertake using RoadMapping include:Customer DevelopmentMarket AnalysisRisk Assessment ReportageIdentity FormulationInvestor Pitch DevelopmentCustomer Engagement PlanningMarket StrategyBrand Guidelines DevelopmentDeveloper’s SpecificationContent Requirement SchemasApplication PrototypingClickable Prototype DevelopmentFor more see: www.theuppingcompany.com/roadmapping

Designing, developing and managing a completely innovative website solution for a new start-up business operating in the temporary space and warehousing industry. I have also designed a complete marketing and promotional strategy, incorporating both traditional and newer digital elements of marketing, advertising, public relations and promotion.

Marketing & Communications Consultant. Initially responsible for developing and delivering the company's marketing & communications strategies, I have also worked on a new website design and development, incorporating an industry disruptive new method for clients to generate their own marquee hire quotes online.Other aspects I have developed for the company & website include SEO Management, Content Development, Email & Database Management, New Business Development, Social Media, New Media Advertising etc

A Marketing & PR Consultancy role, this was a short term project for a company with three casinos (Dublin, Swords and Drogheda). I was responsible for developing a marketing and communications program, with special emphasis on social media content, development and expansion, including Social Media Management (Twitter, Facebook, YouTube, LinkedIn, Internet Forums), Video Direction & Editing, Database Management, Press Releases, Product Promotion

I was hired for a Marketing & Communications role within a brand new music technology firm which was originally set for launch in 2013. This role is currently on hold however as the company concentrates on developing and implementing a new music portal for Omnicom in North AmericaThe company is Irish founded, based in Los Angeles and Dublin and is a b2b music service that combines the many sources of music available for the music or media professional into one indexed supply and which uses revolutionary search technology to enable relevant music to be found quickly. Clients include global entertainment brands such as Paramount, Disney, Universal Music etc as well as music supervisors, advertising agencies, broadcasters, studios etc. I am (was) responsible for all company communications including Social Media Management (Facebook, Twitter, YouTube, LinkedIn, Internet Forums), Press Releases, Media Handling, Client Data Gathering & Management etc.

Appointed as Marketing & PR Consultant for World Poker Tour (WPT) Ireland, one of the largest poker brands in the world, to handle all media (Incl Social Media – Twitter & Facebook), communications, brand management, advertising, and sponsorship for the WPT Festival which took place at Citywest, Dublin in January 2012 and 2013

Set up a music production & management company with Gerry Owens (Producer/songwriter – jingles, film/tv incidental music etc). Responsible for all management aspects including live bookings, recordings, publishing and administration

Set up my own PR Company, which by 2003 had expanded into advertising agency status. At its peak, GM Publicity had 9 employees. Clients included:a) MCD:Celtic Flame, Creamfields, Ozzfest, Bryan Adams, Meatloaf – MCD hadn’t enough internal press staff at the time so we handled the promotion and PR for several eventsb) Raglane Entertainment Concert Promoter Darryl Downey – Handled the PR, advertising and media sponsorship for all his shows incl Jackson Browne, Harlem Gospel Choir, Jose Carreras, The Waterboys etcc) Liam LawtonArtist management, as well as PR and advertising for album releases and live shows. Also as booking agent, I booked all the live appearances in Ireland and the UK, negotiating all deals and overseeing the show production.d) Radisson Hotel GroupWe oversaw the opening and development of the brand awareness of several Radisson hotels around Irelande) Gleneagle & Brehon Hotels / INECHandled all the PR/advertising for both the hotels and all the events & concerts at the adjacent Event Centre, including The Gathering, Dance Of Desire etc

I joined Pat Egan’s company to look after the marketing, advertising and PR for all his events. These included Billy Connolly’s Shows and Sarah Brightman’s concerts. I was by now generating media sponsorship also with the National media, incl RTE (Radio & TV), Irish Times, Irish Independent etc. I also assisted Pat with his artist management incl Celtic Tenors, Eimear Quinn, The Nualas etc. I also began to handle PR duties for other promoters incl Chinese State Circus, Ladyboys Of Bangkok, Rent (Musical), 2nd Age Theatre Company and non-entertainment PR incl Night Owl Security

I looked after the Press & PR for a variety of shows and events, at all levels. Was part of a team of 4 people. By 1995, the Olympia Theatre was my main responsibility, as I oversaw all the elements of promotion, PR advertising and marketing for all events in the venue.