Full P&L responsibilities, overseeing all business functions including site development, operations, finance, sales & marketing. Advocating a sales focused approach to site acquisition & developing new advertising sites.Achievements:Sales reorganization, launching key initiatives resulting in the following achievements: • Doubled the number of sites in Y1, bringing in new corporate landlords adding significant advertising revenue opportunities• Cost control programme• Diversified revenue streams • Significantly outperformed the OOH market during Covid

Relaunched business from King Media to Maximus, across Sales & Marketing divisions.Achievements:• Successfully restructured sales & marketing teams & introduced a flexible & inclusive approach to hiring upgrade talent, as featured in the trade press https://nabs.org.uk/how-bringing-mums-back-to-work-has-helped-fuel-maximus-success/• Increased Y1 YoY revenues by over 42%

TUPE from Eye Airports with continuation of responsibilities for ad sales, marketing & commercial relationships across Gatwick, Stansted, Manchester & Luton Airport. Achievements• Landed biggest ever deal at Manchester Airport Group: A 3-year distribution deal for The Sun and The Times across Stansted and Manchester Airport

Shaped ad sales & marketing across 29 Airports. Leading the launch of ‘Redefining Airports’: An £8m investment in new digital asset at Gatwick & Stansted airport.Achievements:• Advanced a new Sales Strategy ‘Simple Strategy, Brilliant Activation’ targeting domestic clients. Results: Grew domestic revenue YoY by 37%• Realigned sales approach focusing on ‘key International Clients’. This led to the company’s largest ever sale of £1.2m to an airline

Lead role within OOH commercial team, across retail, roadside, digital & airport. Initiated Digital sales transformation programme to drive revenues. Achievements:Spearheaded a sales transformation project with McKinsey, to reengineer the sales strategy and revitalise the culture. Results: • From restructure took business from flat lining revenues to 13% sales uplift in Y1• Created a ‘playbook’ for best practice across Clear Channel globally, which led to the UK’s first dynamic digital campaign with Stella Artois

Only senior member of management team transitioned from Titan & then appointed National Sales Director at JCDecaux. Achievements:• Oversaw two radical sales restructures: Merged & integrated the JCD/Titan teams after company takeover; Collaborated with Management Consultants, Bain & Co, in a sales restructure. Results: revenue growth in Y1 of 20%

Leading all sales across the Titan business. Titan was taken over by JCDecaux in January 2010.