Gee Van Veijeren Email and Phone Number
I founded and managed an award-winning creative agency (25 people) for 20+ years, steering multiple creative teams across all facets of brand and communication for global giants – Unilever, Lactalis, AkzoNobel, Volkswagen, Booking.com, Johnson & Johnson, Beiersdorf, British American Tobacco and Kraft Heinz.I bring deep experience and an expansive skill set in creative vision, creative strategy, team and client leadership, campaign ideation and execution, defined by a passionate dedication to creating captivating brand experiences.An exceptional strategic thinker, I translate business objectives into robust creative briefs that drive high-impact creative outcomes across multiple disciplines to spur brand growth and secure ROI.With an engaging, collaborative leadership style, I seamlessly cultivate meaningful relationships with internal and external stakeholders, and confidently facilitate support for organisational evolution.MY USP▪ Leading with empathy to maximise potential.▪ Connecting capabilities across various disciplines and multiple touchpoints.▪ Critical thinking applied to identifying insights, problem-solving.▪ Captivating storyteller, verbally and written.▪ Loving the sweet spot between strategy and creativity.PS: Ik kan het hele verhaal ook in het Nederlands.
Rogue Bros
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Brand DirectorRogue Bros Jul 2022 - PresentAmsterdam, The NetherlandsIn 2022, I co-founded ROGUE Bros., a Creative and Strategic Partnership to diverse local and global clients across multiple categories, including tobacco, wines and spirits, tech, finance.▪ Leading brand development, brand and creative strategy, content, design (communication,packaging, identity, branding).▪ Successfully onboarded and retained several accounts for local SMEs and globalorganisations, working alongside senior decision-makers to define business objectives anddeliver strategies to amplify brand engagement, loyalty and growth.▪ Developed and delivered Brand Value Propositions, Brand Manifestos and CreativePlatforms, elevating brand and consumer experience.▪ Spearheading the launch of a global FMCG brand (my own) in 2025.▪ www.roguebros.com
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Brand DirectorAtvance Holdings Sep 2019 - Sep 2022South Africa, Uk And The NetherlandsDelivered and executed comprehensive brand and creative strategies and marketing campaigns, ensuring engagement and resonation with diverse audiences in international markets.▪ Nurtured an ethos of design thinking and cross-functional collaboration within business functions, including start-up, technology and education.▪ Created campaigns in omnichannel platforms, ensuring brand impact, coherence and alignment with company vision and business objectives. -
Brand DirectorFountainhead Design Jan 1995 - Sep 2019Cape Town, South AfricaI founded and led this successful venture that provided end-to-end brand, design and creative strategy services to start-ups, SMEs and blue-chip major corporations, and through my leadership, navigated the complexities of business ownership from initial concept to sustainable and profitable growth. I honed my skills in customer acquisition, brand building and resource management, earning a reputation amongst my clients as a trusted and insightful partner.• Led creative projects from concept to execution, ensuring consistent and compelling brand experiences aligned with clients' objectives.• Developed exceptional relationships with open client communication through regular keep-in-touch models, demonstrating insightful subject matter expertise.• Won a number of industry awards, including:Best Independent Branding & Design Agency in South Africa: Global Business Insight Awards.Best Independent Branding & Design Agency: UK Corporate Vision Small Business Awards.Winner: Nielsen Global Design Impact Award. -
Founding Partner, Strategy & Business DirectorFountainhead Design 1995 - 2009Cape Town, South Africawww.fountainhead-design.comIn 1995, I founded Fountainhead Design* in Cape Town, establishing long-term relationshipswith blue–chip clients across diverse categories:FMCG | Unilever, Parmalat, Kellogg's, Distell (Heineken), Gruppo Campari, McCain, AVI, TigerBrands, AkzoNobel.PHARMACEUTICAL & COSMETIC | Johnson & Johnson, Beiersdorf, Kimberly Clarke.AUTOMOTIVE | VAG Group Germany – VW & Audi.HOSPITALITY | Booking.com, Taj Hotels, Kempinski Hotels (GHA), Kerzner International.TOBACCO | A 25–year relationship with British American Tobacco lured me to Amsterdamin 2009 as Regional Creative Director BAT Western Europe, Executive Creative Director BAT Benelux, Creative Director BAT Global.
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Creative DirectorBritish American Tobacco 1993 - Sep 2019 -
Regional & Executive Creative DirectorGeometry Global Jun 2009 - Apr 2013Western EuropeA 25–year relationship with British American Tobacco lured me to Amsterdam in 2009 as:Executive Creative Director | British American Tobacco Benelux.Regional Creative Director | British American Tobacco Western Europe: Netherlands, Belgium,Luxemburg, Nordics, Baltics, Romania, Switzerland.Creative Director | British American Tobacco Global (London).New Business Development | G2 (Geometry Global) Benelux.▪ Responsible for creative strategy, creative leadership and growth of British American Tobacco’s Global Drive Brands in Western Europe in bright and dark markets.▪ As brand custodian, steered brand expression in Western Europe, lead the evolution to aconsumer-centric marketing model, owned the development and deployment of integratedshopper marketing campaigns.▪ Lead and steered creative teams across different markets, implemented structure, processand controls for brand communication, defined core brand equity, tone of voice and visualidentity guidelines, ensured best in class brand ideation, activation and implementation,from global manifestos and toolkits to end market implementation. -
Creative DirectorGeometry Global Jun 2009 - Apr 2013Amsterdam Area, NetherlandsExecutive Creative Director: Benelux – British American TobaccoRegional Creative Director: British American Tobacco Western Europe: Netherlands, Belgium, Luxemburg, Nordics, Baltics, Romania, Switzerland.Creative Director: Global – British American Tobacco.New Business Development, G2 Benelux.Responsible for Creative Strategy, leadership and growth of British American Tobacco's Global Drive Brands in Western Europe in bright and dark markets.Brand Custodian, responsible for steering Brand Expression in Western Europe, evolving from a brand–centric to a consumer–centric marketing model. This also included development and implementation of integrated Shopper Marketing campaigns.Brand Ideation, Activation and Implementation, from Global Manifesto's and Toolkits to End Market execution.
Gee Van Veijeren Education Details
Frequently Asked Questions about Gee Van Veijeren
What company does Gee Van Veijeren work for?
Gee Van Veijeren works for Rogue Bros
What is Gee Van Veijeren's role at the current company?
Gee Van Veijeren's current role is Creative Strategist. Creative Director. My strength is to lead creative people, nurturing talent, and inspiring them to deliver exceptional work – and thriving while doing so..
What schools did Gee Van Veijeren attend?
Gee Van Veijeren attended Tshwane University Of Technology.
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