Driving Brand Growth Through Innovation and Storytelling. Real collaboration. Real talk. As a Brand, Marketing, and Creative Development executive, I specialize in delivering transformative strategies and impactful creative solutions across Sports, Esports, Gaming, Tech, Lifestyle, and Blockchain. With over two decades of experience, I excel at crafting compelling narratives, building meaningful partnerships, and achieving measurable results. We have the team & talent for any size project. Current Roles   •   Invincible GG – Owners Club (CMO/Board Member, 2020-Present): Redefining horse racing through innovative marketing strategies for a Sports IQ Gaming Platform.   •   Revival-House (Partner, 2018-Present): Leading creative and marketing initiatives focused on authentic storytelling in sports, tech, and gaming.Notable Past Experience   •   Niantic Labs (Creative Development & Marketing, 2021-2023): Produced immersive campaigns for AR games.   •   CHALLENGERSUPRISING.gg (Esports Organization, 2021): Built a competitive platform, later acquired by UNIFIED.   •   Nike x Foot Locker (Creative & Writing, 2019-2020): Launched culturally relevant Pregame footwear campaigns.   •   FIFA 19 Continental Cup (Executive Producer, 2018): Produced a FOX Sports FS1 esports docuseries.   •   Euroleague Basketball (Digital Strategy & Licensing, 2013-2023): Drove global fan engagement through licensing and digital innovation.Core Expertise   •   Brand Strategy & Creative Development   •   Licensing & Experiential Marketing   •   Talent Relations   •   Bespoke Product ExperiencesLet’s CollaborateWe thrive at the intersection of innovation and community building, helping brands connect authentically with audiences. Let’s connect to explore consulting opportunities, collaborative projects, or networking possibilities.

Recruited by Board Advisor to provide Basketball & Lifestyle authenticity to product team. Recruited by CMO to lead GTM team full-time for upcoming global launch. NBA All-World https://venturebeat.com/2022/06/28/niantic-unveils-nba-all-world-mobile-game-for-real-world-metaverse/

ACQUIRED BY UNIFIED. 7 figure exit. https://esportsinsider.com/2021/06/unified-announces-challengers-uprising-acquisition/. "Path to Pro" Esports platform. Enabling dreams to become reality for competitors, teams, casters, producers, broadcasting and front office talent. ACQUIRED by UNIFIED 7 figure exit June 2021.

Recruited by CEO & FoundersRebranded and established foundational business structure. Created new external brand voice to establish a consistent editorial product. Mentored founders & executive team transitioning to a more mature business model from hobbyist startup. Led education to be a more inclusive & diverse workplace culture. Created new functions within organization, including in-house agency to vetting & hiring of new editor in chief. Founded new editorial franchises & advertising platforms, 6+ licensed award show programs; Best of CES to DT Car Awards. Designed and lead new functional work space & content sets.Digital Trends was rebranded to "Help readers navigate Tech easily for the way they live."Written in plain English by experts, featuring timely and entertaining coverage of the way technology is shaping our lives. TV's, Smartphones, Sports, Wearables, Laptops, Cars...even the Home. Tech should be a tool to better our lives and create incredible experiences. We help you get there.Read more: http://www.digitaltrends.com Follow us: @digitaltrends on Twitter | digitaltrends on FacebookThe Manual - The Essential Guide for Men, is simple – Showing men how to live a life that is more engaged. Whether it be fashion, food, drink, travel, grooming or culture, we are here to provide insight into it all. Read more: http://www.themanual.com/ Follow us: @themanualguide on Twitter | themanual on Facebook

Surreal experience that introduced me to pure media sales world (No Brand/Marketing functions) & wild pre IPO start up. Worst experience I was grateful to have. Horrible fit. Recruited by Sr. Executive.Lead brand strategy & creative development for Strategic Partnership team through IPO. Delivered meaningful brand & consumer insight driven solutions to clients. Build strategic relationships with brands to deliver rich consumer experiences on Pandora's innovative platform.

Recruited by new CEODrove creative development & implementation of the re-branding of EA SPORTS. Developed strategic and creative insight to influence all aspects of the EA SPORTS Brand; Game Design, Marketing launch plans, Brand Strategy, Packaging line looks, Music Marketing, Lifestyle Marketing, In-game Branding and Advertising/Communications.

Recruited by CMO/PresidentGlobal Brand Management - Nike Basketball & Initial Launch of Nike PlusCategory Global Brand Lead reporting directly to CMO Nike Brand & CategoriesCreated and managed global re-branding of NIKE Basketball. Developed insights to drive internal values & positioning, branding & communications including; Launch of LeBron James, Kobe Bryant, HYPERDUNK footwear and USA Olympic Team @ Beijing Olympics. Led athlete brand pitch to secure Kevin Durant, Greg Oden & OJ Mayo. Brand lead for NIKE BASKETBALL Management team responsible for portfolio of Footwear, Apparel & Equipment generating >$1B & 95% market share.Global Brand Management - Nike Plus -Sports PerformanceReported directly to CMODeveloped and executed the global management and initial launch of NIKE+, a breakthrough innovation in digital sports. Led partnership between Apple & Nike. Created and managed global brand initiatives for Beijing Olympics. Developed and managed the global launch of AIR MAX 360 footwear launch

Provided strategic and creative insight to numerous franchises & brand projects within EA SPORTS, EA SPORTS BIG, EA GAMES.with focus on, but not limited to; Game Design, Marketing launch plans, Brand line looks, Music Marketing, Lifestyle Marketing, and Advertising. Other positions held:Director, Marketing CommunicationsDirector, Lifestyle Marketing/Athlete & Artist Relations Director, EA SPORTS Brand & Product Marketing -NBA LIVE, NBA STREET, Coach K College Basketball, PGA Tour GolfProudly started at entry level Customer Support & QA Representative.- Recipient of EA's Most Valuable Player & Most Inspirational (2) awards- Brandweek's Guerilla Marketer of the Year- Created Madden Bowl - 1st NFL x Celebrity gaming competition & celebration 20+ years- Created NBA LIVE at the House of Blues Hollywood - ESPN's 1st NBA Player x Celebrity competition- Created EA SPORTS All-American HS Basketball game - featured LeBron James & future NBA stars

Wild startup Continental Basketball Association expansion franchise. Stars included Pearl Washington, Freddie Banks, Richard Morton, Scott Fischer & Scooter Barry. Multi discipline, creative, resourceful, get it done experiences. Player transportation, PR events, sponsorship sales & development, half-time promotions, game day operations, merchandise creation & sales. Memorable owner; encouraging & supportive. Family owned & run business. Life long experiences.