Geeta Randev Email & Phone Number

London, England, Gb

London, England, United Kingdom

Dual Role⦁ Current core focus to elevate discovery, traffic & engagement with championstore.com.⦁ Manage digital media mix comprising of all organic & paid channels⦁ Responsible for generating digital content & compelling content marketing initiatives.⦁ Oversee a team of 7 direct reports covering marketing, content driven CX & production + Social Commerce.⦁ Manage(d) multiple agency relationships: Neil Patel Digital, Webranking, Vervaunt, Kepler, Guerrilla Studios, Rakuten, Klarna, Google, Unidays / Nosto, Dot Digital, Yotpo, Doofinder / Smile⦁ Tasked will enriching Social Commerce capabilities.

London, England, United Kingdom

Dual Role⦁ Product Owner focusing on elevating onsite consumer experience in EMEA.⦁ Working with broader eComm team to enhance digital capabilities & drive efficiencies across the purchase funnel.⦁ Support new martech discovery from RFI to pitch.⦁ Manage innovation/development roadmap & SI.⦁ Aligned to agile methodology.

London, United Kingdom

⦁ Drove eCommerce growth across 16 markets in Europe for www.championstore.com.⦁ Managed re-platforming from Websphere to Magento.⦁ Lead martech discovery to enhance on-site CX & CRM (Nosto, Dot Digital, Yotpo, Klarna)⦁ Oversaw initiatives to connect NPI/on-site CX tactics to marketing acquisition campaigns.

London, United Kingdom

⦁ Responsible for defining traffic acquisition plans for Champion, Mizuno, Gore, Animal and Heineken.⦁ Generated product development roadmaps for clients, overseeing inception through to delivery (Magento / Salesforce).⦁ Partook in pitches to successfully win La Prairie & Mizuno as new clients.⦁ Worked with teams located in the UK & at Head Office in the USA.⦁ Key stakeholder in multiple new eComm site launches for Active Brands, Gore, Champion, Fiorucci.

London, United Kingdom

⦁ Increased conv rates to 4.25%, traffic by 51% and rev by 109% y-o-y. ⦁ Increased site visibility from 9% to 16% & DA from 9 to 34 via SEO.⦁ Managed multiple optimisation projects increasing AOV by 53%.⦁ Managed all online marketing channels. ⦁ Managed online regional expansion into Europe, India & the US.⦁ Managed data insights to feed into marketing/development roadmaps to elevate consumer experience, whilst maximising ROI. (Shopify)⦁ Managed social footprint taking follower base from 9k to over 15k.

London, United Kingdom

⦁ Looked after Mazda Motors EU account to deliver their digital strategy. ⦁ Oversaw delivery of a stand-alone web app. ⦁ Managed & mentored multiple team members.⦁ Worked on project pitches, as well as running multi-agency workshops.⦁ Seconded to work client side (in Germany) for 2 months as Acting Customer Interaction Manager.

London, United Kingdom

Within this contract role, I was responsible for managing digital aspects for online programs the agency delivered for a broad range of clients from a number of different sectors. Specific areas of responsibility included:⦁ Client management (Inclusive of developing briefing documents and costing up projects)⦁ Overseeing social app builds and marketing across a number of platforms⦁ Overseeing design & content execution across desktop, tablet and mobile platforms⦁ Feeding into proposals for client pitchesFor the agency itself, I created and executed a marketing content strategy to increase website awareness and reach, resulting in a traffic uplift of 66% within 5 weeks. Tactics included:⦁ Full website content audit for www.mediabounty.com.⦁ SEO copy writing and implementation⦁ Tracking and conversion measurement set up via Google Analytics⦁ A content strategy advising on blog calendar topics, as well as copy writing actual blogs

London, United Kingdom

⦁ Defined annual forecasts for acquisition, revenue & KPI targets gaining 45k+ members in year one. ⦁ Produced quarterly campaign strategies including a go-to-market plan to drive member growth.⦁ Implemented full funnel digital media plans. ⦁ Drove optimisation programmes to keep spend lean and maximise ROI.⦁ Managed agencies, direct reports (Social Media & Customer Service).⦁ Implemented a CRM strategy to nuture/grow membership.⦁ Lead analytics and reporting activities to ensure thorough understanding of marketing performance and user behaviour/trends to feed into product development.

Slough, United Kingdom

⦁ Drove re-design & expansion into new territories taking into consideration, local market business objectives, cultural nuances, analysis of digital landscapes, purchasing behaviour & local budget limitations.⦁ Managed digital operations with global agency Th_nk.⦁ Oversaw SEO strategy managing relationship with SEO agency Covario.⦁ Managed budgets of 8 million+ $, with ROI on traffic and CTR/lead gen.⦁ Supported NPI including the BlackBerry PlayBook, Bold & Curve devices.⦁ Leveraged web analytics & consumer insights to deliver CX improvements to owned digital platforms maximising engagement, & conversion.⦁ Liaised with local markets to empower them to see digital as an effective marketing platform.

London, United Kingdom

⦁ Managed company website and supported online re-design, leaning on user experience knowledge.⦁ Managed content strategy to support new product introductions inclusive of design & copy leveraged by all markets in EMEA⦁ Assisted in digital agency management⦁ Designed and managed the production of marketing show reel for use at annual company meetings⦁ Introduced internal processes to increase effiencies across EMEA⦁ Managed and maintained company extranet

⦁ Conceptualised fashion shoots and advertorials⦁ Project Managed on and off location shoots⦁ Negotiated and sourced props, photographers, models and make-up artists⦁ Researched locations⦁ Assisted at lifestyle exhibitions

⦁ Drove content strategy⦁ Managed user experience⦁ Managed in-house newsletter inclusive of copy writing and designing⦁ Proposed and costed several product enhancements