Geetanjali Dhillon

Geetanjali Dhillon Email and Phone Number

Chief Marketing Officer @ XPRIZE
Los Angeles, CA, US
Geetanjali Dhillon's Location
Los Angeles, California, United States, United States
Geetanjali Dhillon's Contact Details
About Geetanjali Dhillon

TLDR: I am a senior executive who drives digital transformation and growth with expertise in change management. I believe culture is critical to success, and bring the added lens of multicultural representation from my years of diversity work. *****I am a seasoned executive, with over 20 years of experience driving growth in media businesses. As a former lawyer, strategy grounds everything I do, and as an entrepreneur, I lead with vision and passion. This combination has driven my success at global media companies such as Sony, Netflix, Univison, AMC Networks, NBC, and disruptive businesses like Jaman, (pre-Netflix silicon valley global OTT service). For the last three years, I have been advising C-suite executives at global entertainment companies as they navigate the era of media disruption.Prior to that, I was CMO of Funimation (a Sony-owned subsidiary). I was charged to grow our DTC streaming business, FunimationNow, while continuing to drive revenue in our theatrical and home entertainment businesses. Our fan-obsessed streaming business grew 100% in the two years I was privileged to spend at Funimation. In addition, we delivered one of the highest-grossing anime films of all time to date (DragonBall Super: Broly), with 200% increase in expected BO revenue. Pre-Funimation, I led consumer marketing, communications, branding, social media, affiliate partnerships, and digital strategy for Sony’s U.S. television networks. Charged with bringing digital innovation to a traditional cable business, I successfully marketed and launched two networks: Cine Sony Television for the US Hispanic market and getTV, Sony's first DTC network. I have worked with digital streaming companies (Netflix and Jaman) to guide their entry into new markets. As Head of the South Asia business at Jaman, I led global growth through strategic content deals, exclusive partnerships, and influencer marketing. As a personal and professional point of pride, I negotiated a deal to bring 30 of India’s finest films online for the first time ever, giving depth to the library and establishing Jaman as the online home of Indian content. I have worn many hats in my career - civil rights litigator, diversity non-profit ED, start-up founder, and for the last 15 years, digital/media executive. This experience has given me a philosophy that guides my way forward:- I have a big vision.- Vision is great, but execution is everything.- Culture is key to sustained success.- Collaboration is magic.- I thrive on challenges and love to solve complex problems.

Geetanjali Dhillon's Current Company Details
XPRIZE

Xprize

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Chief Marketing Officer
Los Angeles, CA, US
Website:
xprize.org
Employees:
362
Geetanjali Dhillon Work Experience Details
  • Xprize
    Chief Marketing Officer
    Xprize
    Los Angeles, Ca, Us
  • Muus Collective
    Board Of Advisors
    Muus Collective Mar 2023 - Present
    Los Angeles, Ca, Us
    I'm honored to share that I've joined the Board of Advisors at Muus Collective. This is an incredibly inspiring team that is focused on advancing diversity in Web3 and gaming - building out an inclusive and collaborative team that looks very different from most other gaming companies. Their work speaks to my passion for diversity in entertainment and tech. I am excited to join this stellar group of accomplished women driving change and business in the gaming space.
  • Amc Networks
    Svod Growth And Audience Strategist / Advising C-Suite
    Amc Networks Jun 2022 - Nov 2023
    New York, Ny, Us
    Advising C-suite on business and marketing strategy to drive global SVOD growth.
  • Univision Communications Inc.
    Streaming Marketing Leader
    Univision Communications Inc. Jan 2021 - Nov 2021
    Miami, Florida, Us
    Advising senior business leaders on marketing and growth for Univision's new AVOD streaming service fully dedicated to Spanish-language programming.
  • Funimation (A Sony Pictures Television Company)
    Chief Marketing Officer
    Funimation (A Sony Pictures Television Company) Mar 2018 - Jul 2019
    Doubled revenue for DTC (AVOD/SVOD and e-commerce) businesses, tripled revenue in theatrical business through brand development, data-driven marketing rigor, and customer-centric experiences. Managed a $14M marketing budget and a team of 70 employees to position Funimation as the Anime market leader in North America.▪ Led double-digit SVOD subscriber growth by optimizing paid media and implementing customer personalization to increase retention and engagement.▪ Conceptualized organizational redesign through new martech solutions, talent management and training, rigorous process and culture reset.▪ Led redesign of consumer products and packaging resulting in increased digital engagement and in-store purchase.▪ Drove rabid audience engagement through focused social strategy and fan-centric initiatives, both online (AMA, podcasts, video) and offline (experiences, events, conventions).▪ Delivered two (2) times projected revenue in the theatrical business by leveraging fan insights resulting in Funimation’s first multicultural strategy to deliver company’s biggest theatrical hit to date (#1 BO).
  • Funimation (A Sony Pictures Television Company)
    Vp Consumer Product And Digital Marketing
    Funimation (A Sony Pictures Television Company) Jul 2017 - Feb 2018
  • Republic Of Brown Media Group
    Advisor/Strategist
    Republic Of Brown Media Group May 2015 - Jul 2017
    Trusted advisor to companies focused on growth. Expert in content, social media, digital and product strategy, helping companies make strategic decisions and scale new market entry. ​C​ompanies include Indi.com. TopFan, ​Nirvana Digital.
  • Sony Pictures Entertainment
    Vp Marketing And Digital, U.S. Networks, Sony Pictures Entertainment
    Sony Pictures Entertainment 2012 - May 2015
    Culver City, Ca, Us
    Spearheaded digital innovation across traditional cable business. Increased distribution and revenue for US cable networks. Managed and led team of 15.▪ Head of marketing, branding, communications, affiliate relations and social media for all US networks driving acquisition of highly valuable demographics: Hispanics and Boomers.▪ Radically transformed social media across the networks to drive audience growth and engagement.▪ Launched and led the brand positioning of Sony’s first US Spanish language network.▪ Introduced Sony’s first digital sub channel into 33 million homes through a combination of positioning and brand strategy, digital/social initiatives and first of its kind integrated partnership with AARP (35 million-member organization).▪ Re-envisioned new digital products for Sony’s US network portfolio, including a streaming app aimed at the Spanish dominant US Hispanic audience to drive carriage and revenue.
  • Republic Of Brown
    Ceo And Founder
    Republic Of Brown 2009 - 2012
    ▪ Founded and launched a digital native brand with a mission to serve the highly valuable, global South Asian consumers. Built a first of its kind platform providing an array of entertainment art and cultural content to allow this underserved community to share, connect and see themselves reflected.▪ Developed online and offline engagement strategy, including in-person experiences and podcast series to drive demand and growth.▪ Structured multi-channel revenue streams, including film licensing business (partners include iTunes, Hulu, Netflix, YouTube, Amazon), events and e-commerce.▪ Strategic cross-border advisor to US businesses seeking market entry into India
  • Netflix
    New Market Strategist/India
    Netflix Sep 2011 - Nov 2011
    Los Gatos, Ca, Us
    Strategic advisor to Netflix International Content Team on market entry into India. Developed content acquisition strategy, delivered market intel and led business development with India’s leading movie studios and television networks.
  • Jaman (Global Ott Service)
    Head Of Marketing, South Asia
    Jaman (Global Ott Service) Apr 2006 - Mar 2009
    Us
    Pioneer (pre-Netflix) global on-demand online service for consumers to watch content from independent, international, and major global studios including, Lionsgate, Paramount, Eros.▪ Responsible for delivering double-digit subscriber growth MoM.▪ Licensed library and exclusive films, for nominal cost, increasing subscriber acquisition, retention and brand awareness.▪ Structured innovative Facebook partnership resulting in 3000% increase in traffic to service.

Geetanjali Dhillon Skills

Digital Media Online Marketing New Media Social Media Marketing Content Strategy Marketing Digital Strategy Social Media Strategy Strategic Partnerships Digital Marketing Start Ups Marketing Strategy Social Networking New Media Strategy Entertainment Creative Direction Brand Development Television Film Mobile Marketing User Experience Svod Global Leadership Content Development Mobile Applications Seo Online Media Management Content Marketing Management Leadership Ott Audience Development

Geetanjali Dhillon Education Details

  • Ucla
    Ucla
    International Relations
  • Southwestern Law School
    Southwestern Law School
    Juris Doctor
  • Stanford University
    Stanford University

Frequently Asked Questions about Geetanjali Dhillon

What company does Geetanjali Dhillon work for?

Geetanjali Dhillon works for Xprize

What is Geetanjali Dhillon's role at the current company?

Geetanjali Dhillon's current role is Chief Marketing Officer.

What is Geetanjali Dhillon's email address?

Geetanjali Dhillon's email address is ge****@****rks.com

What is Geetanjali Dhillon's direct phone number?

Geetanjali Dhillon's direct phone number is +131025*****

What schools did Geetanjali Dhillon attend?

Geetanjali Dhillon attended Ucla, Southwestern Law School, Stanford University.

What skills is Geetanjali Dhillon known for?

Geetanjali Dhillon has skills like Digital Media, Online Marketing, New Media, Social Media Marketing, Content Strategy, Marketing, Digital Strategy, Social Media, Strategy, Strategic Partnerships, Digital Marketing, Start Ups.

Who are Geetanjali Dhillon's colleagues?

Geetanjali Dhillon's colleagues are Penny Miller, Simunek Adrianne, Joseph A Balla, Lauren Pierpoint, Jyothi D, Kyong Hernandez, Brittany Betts.

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